A Matter of Brand

A Matter of Brand

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What If Quiet Were Cool?
The opposite of a good idea is another good idea. It's NYC Marathon week so let's consider the underserved flip-side of the hype train.
 • Matt Trappe
The Run Specialty Interview
An anonymous interview to learn what's working and what isn't. Hint: it's a different world than what social media would imply.
 • Matt Trappe
Poll: Running Brands that Stand Out
Comparing the current zeitgeist to the situation just two years ago.
 • Matt Trappe
The Anatomy of a Brand Narrative in Trail Footwear
How can a shoe tell a story? Let's take a broad look at what goes into great storytelling.
 • Matt Trappe
Breaking it Down: The International Society for Intrinsic Research
The story and creative concept around the collab I dreamt up between Auteur Sportif and Skratch Labs
 • Matt Trappe
Vests vs Belts on the Adoption Curve
Fashion-forward running brands are all dropping new packs but I see the early adopters at the tip of the performance spear moving on to belts.
 • Matt Trappe
The Tastemakers in Trail Running
Who are the people and brands setting the trends around fashion/lifestyle in trail running? Where do we look for inspiration around how to show up in…
 • Matt Trappe
A Matter of Brand
A Matter of Brand
An informative look at the latest marketing ideas across the running world from a perspective that is more creative and conceptual than logical and literal.
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A Matter of Brand

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