Cat How

Cat How is Founder, and ECD of How&How. Cat studied at the University of Bristol and Central Saint Martins College of Art & Design—where she was awarded a First with distinction in MA Communication Design. She has worked as a journalist for The Guardian, The Observer, Metro and the BBC; and as a graphic designer in agencies around the world. Cat founded and sold an e-Commerce business in Bristol as well as a coworking company alongside her husband, Rog How. They co-founded branding agency, How&How, in summer 2020. The agency now has offices in London, Lisbon and LA.

Cat was a Creative Business columnist for Computer Arts Magazine; and has spoken on design, entrepreneurship and creativity at Web Summit, Collision, World Economic Forum (Davos), Central Saint Martins College of Art & Design and the London College of Communication. She has been a judge on the Design Week and ADC*E Awards; and a branding mentor for Women in Tech. Cat is also a brand advisor for several climate-tech companies; and the force behind her agency’s GetSet initiative: where her team design pro bono brands for climate-tech startups.

Cat's Talk

The Never Ending Story

Cat will talk about the importance of brand narrative in creating brands that stand the test of time.