Aline’s mission is to elevate aging by helping communities connect, care, operate, and grow. We believe progress in senior living comes from two things working together: clear measurement and shared learning. Data shows what is happening.
Above the Line is our industry-led initiative to define what better looks like and to help operators learn from each other to achieve it.
The goal is practical and optimistic: more clarity and better outcomes for residents, families, and the teams who serve them.
Follow Above the Line
2026 Sales & Marketing Benchmark Report
Built from the industry’s largest CRM dataset across thousands of communities, our 2026 Sales & Marketing Benchmark Report doesn’t just tell you what happened. It shows you where momentum is building and where operators are quietly losing ground.
This year’s report also features commentary from industry leaders across sales, marketing, and operations — translating what the data means for your day-to-day and 2026 strategy!
If you’re responsible for growth, marketing, or sales performance in 2026, this is essential reading.
Join The Conversation
We curate perspectives from operators, caregivers, solution providers, and advocates, and then pair those insights with benchmarks that help teams understand performance, track progress, and raise the bar over time.
Want to share you thoughts?
- Brief 20-minute video chat. No prep needed.
- Video clips shared as highlights on Above The Line social channels.
- All content is approved by you before publishing.
Schedule a recording session using the calendar!