In the 2026 Round of gTLDs, Can There Be Refunds?

Since publishing my book How to Get Your Own Top Level Domain, I’ve had a lot of conversations about ICANN’s upcoming 2026 round of new gTLDs. And one of the most common questions I hear is this: If you apply and then change your mind, can you get your money back?

The short answer is that the refund rules for 2026 are not yet final. However, if we examine what happened in 2012 and compare it to the draft rules for 2026, we can see where things are headed.

How Refunds Worked in 2012

Back in 2012, the application fee was 185,000. That included a $5,000 non-refundable deposit and a $180,000 evaluation fee. Some of that fee was refundable, but only depending on when you withdrew:

If you pulled out before ICANN published the list of all applied-for TLDs – what they called “the Reveal Date” – you could get almost the entire fee back. Remember that submissions are confidential until the Reveal Date, when ICANN announces all applied-for strings.

If you withdrew after the Reveal Date, but before evaluations began, you still could get part of it back, but a lesser amount. The later you waited – for example, after evaluations were underway – the refund dropped even further. And once you signed a Registry Agreement, there were no refunds at all.

I believe there were some cases that allowed some applicants to receive a full refund of the evaluation fee (minus the $5,000 deposit) if they withdrew before the Reveal. But those were outliers and not common. So the big lesson from 2012 was this: the earlier you withdrew, the more you got back. The later you waited, the less you saw. And once the deal was signed, the money was paid and gone. Of course, you got your TLD if you signed, and the string was delegated to the IANA root.

What About Refunds in 2026?

Now, let’s fast forward to today. ICANN hasn’t published the final refund rules yet, but the draft guidebook provides a fairly clear picture.

This time, the application fee is higher, $227,000. And refunds are much less generous. Instead of being able to get nearly all of it back if you withdraw early, the draft rules set up three refund windows:

First window: If you withdraw right after paying, up until 10 days after the “string confirmation day,” you receive 65% back.

Second window: If you withdraw later in the evaluation process, the refund drops to 35%.

Third window: If you wait longer, you can get only 20% back.

And once you’ve signed a Registry Agreement, there are no refunds (and again, you’ve received your TLD)

There may be a few exceptions where you might see more:

If ICANN makes a big rule change that impacts your application, they’ve built in a “material change” clause where you could qualify for a larger refund.

If your string gets flagged as a high-risk collision with existing internet names, you can withdraw and still get 65% back, even if you’re outside the first window.

And in rare cases – like if your string conflicts with a country code domain in another process – you might even qualify for a full refund.

But those are special situations. The reality is: refunds in 2026 are much stricter than they were in 2012. ICANN wants to discourage speculative applications. The expectation is that if you apply, you’re serious – and if you back out, you’ll only see part of your money come back.

Takeaway

So if you’re thinking about applying in 2026, remember this: the refund safety net isn’t what it used to be. In 2012, you had more breathing room to change your mind. In 2026, you’ll need to be much more confident up front, because once you commit, most of that fee is staying with ICANN.

Disclaimer
The information in this video is provided for general informational purposes only and reflects my personal views and opinions. I am not an attorney, and nothing presented here should be considered legal advice. The content does not represent the views of my company or any organization with which I am affiliated.

If you are considering applying for a new gTLD in ICANN’s 2026 round, you should conduct your own due diligence, carefully review ICANN’s official Applicant Guidebook and related documentation, and seek appropriate professional legal, financial, or business advice before making any decisions.

While I strive to provide accurate and up-to-date information, ICANN’s rules and policies are subject to change, and I make no guarantees regarding the completeness or accuracy of the content shared here.

Posted in ccTLDs, Country Code People, Domain Name News, Domain Names, ICANN, INTA, New gTld Auctions, New Top Level Domains, Tech News and Views | Comments Off on In the 2026 Round of gTLDs, Can There Be Refunds?

Could New gTLDs be the Next Digital Investment Category?

I had the privilege of speaking at Domain Summit in London last month and discussing the possibility that new top-level domains could be the next big digital investment category.

Here are some of the main points made…

Thank you again to Helmuts and everyone who helped organize this event. It’s always a pleasure to be surrounded by people who understand the value and opportunity of the domain name space.

When I first encountered it.com Domains, it felt like a full-circle moment. I began my career in this industry with CentralNic, where I helped sell us.com domains in the early 2000s. Back then, we were thrilled to register five or ten names a day. Things have changed—a lot.

A Personal Journey Through the Domain Industry

Like many of you, I got into domain names because I saw the potential. Around 2000, I heard people were buying and selling domains and making money. I loved the internet, and I wanted in. I started investing, met amazing people (some of whom are still around today), and even had a few wins—prescriptionmed.com, duckeggs.com (which I sold for $60,000 in 2007 or 2008), among others.

Domainers, brokers, trademark experts, registries, registrars, developers, advertisers—this community is rich with talent and experience. However, when we discuss new top-level domains (TLDs), many domainers are skeptical.

And I get it. Most of us are deeply invested in legacy domains, especially .com. We know what works. We understand the resale market. So why take a chance on something new?

A Challenge to Think Differently

I want to challenge that thinking. Yes, applying for a new TLD is expensive—$227,000 is just the starting point. Yes, ICANN isn’t making it easy this time around. And yes, there are real risks. But let’s rewind.

Remember registering your first domain? Remember trying to explain what a “domain name” was to your family? Remember how crazy it all sounded back then?

This is like that—again.

New TLDs are where .com domains were 25 years ago: misunderstood, underappreciated, and wide open for opportunity. The next round, set for launch within the next 6–8 months, could be your second chance to be an early adopter.

The Case for Rarity

There are approximately 386 million second-level domain names registered. Of those, maybe 100,000–300,000 have true value—short, memorable, brandable names. And just a tiny fraction sell for millions.

Now compare that with top-level domains. As of now, there are fewer than 1600 TLDs in existence—including legacy, country code, and new TLDs.

Let that sink in.

We regularly buy and sell second-level domains for five or six figures—yet there are hundreds of thousands of those. TLDs? Fewer than 1,600 exist globally. That’s true digital scarcity.

This next application window is only the second time in history that individuals and businesses can apply to operate their own TLD. It might be the last. We don’t know if ICANN will reopen this process.

The Business Opportunity

There are three key reasons someone might pursue their own TLD:

  1. It’s a great business.
    Whether you’re a domainer, broker, registrar, or consultant—this is a natural extension of your work. Inventory control, low overhead, global reach, and digital-only operations make this one of the most efficient online businesses available.
  2. It’s the ultimate branding move.
    For companies, owning a TLD is the pinnacle of brand control. In 2012, I wrote about how owning a TLD could help reduce cybersquatting and consolidate trust. Instead of promoting “.com,” all of your advertising supports your brand and your brand alone.
  3. You can help others.
    There are clients, startups, and global companies that are unaware of this possibility. You can be the one who shows them the way—whether you’re a consultant, advisor, or investor.

We’ve Been Here Before

When we helped over 60 applicants obtain their own TLDs in the 2012 round, none of them incurred a loss. Every single one did well. That’s a track record I’m proud of. Yes, this new round is different, and yes, there are more complexities. But the opportunity is just as real.

If you understand domains—if you’re one of the few who “gets it”—this is your moment.

Final Thoughts

There’s a whole world outside the domain name conference circuit that is unaware of this opportunity. That’s your edge. Whether for your own venture or helping others, I challenge you to consider the possibility: What if new TLDs are your next big play?

If you’d like to discuss it further, I’m happy to connect. This is what I love, and I’m here to help

Posted in Aftermarket, ccTLDs, Country Code People, Domain Name News, Domain Names, ICANN, INTA, New gTld Auctions, New Top Level Domains, Registrars, Registries | Tagged , , , , | Comments Off on Could New gTLDs be the Next Digital Investment Category?

Domain Articles Probably Not True

Scrolling through my Google News feed today, a headline stopped me cold: “12-Year-Old Secur es ‘Zuck.net’ and Is Paid $1 Million and a Free VR Headset.”

The source? A user-generated site called Vocal.media—a platform that it seems, lets just about anyone post “news.” Google syndicates it, so it popped into my feed. Whether or not this particular story is true (it seems more like fiction and I could find no corroboration), it highlights a bigger issue: we are entering an age where AI and automation are flooding the internet with content that looks like news but isn’t.

Why Domains Still Matter in an AI-Fueled Media World

And when that happens often enough, people stop trusting the channel. That’s the real danger of AI: it doesn’t just generate words, it can erode credibility.


When Channels Get Abused

We’ve seen this movie before. Telemarketing was once a legitimate sales channel. But after decades of relentless abuse, most of us don’t answer calls from numbers we don’t recognize. At my in-laws’ house last weekend, their phone rang over ten times in one afternoon—they didn’t even bother looking at the screen. That’s what happens when a channel gets poisoned: people tune it out.

AI risks doing the same thing to news feeds. When junk is mixed with truth, trust collapses.


The Case for Domains

This is why domain names remain essential. If I want reliable information about domain sales, I don’t rely on whatever Google feeds me. I type in trusted outlets like DNJournal.com, NameBio.com, or DomainNameWire.com. The domain itself becomes a marker of credibility.

The same logic applies to email. Phishing thrives because people click on links in a rush. The best defense? Don’t click—type. Teaching people to type in domains rather than follow links is one of the simplest, most effective cybersecurity habits we can pass on.

QR codes make the problem worse. Fraudsters can print & paste a malicious QR code sticker right over a legitimate one, and nobody can tell by looking. It’s only a matter of time before this becomes a major scandal. That’s why I rarely use them—they’re too easy to exploit.


This isn’t to say everything is hopeless. Trusted outlets and domain-based journalism are still alive and well. But the responsibility is shifting to readers: question feeds, resist blind clicks, and type in domains you know.

In the end, the defense against fraud, phishing, and misinformation isn’t complicated:
Don’t just trust the channel. Trust the domain..

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Another Reason We Need Domain Names

According to The Wall Street Journal, chatbots are fast becoming the go-to source for online answers. As consumers turn to AI tools like ChatGPT, we’re seeing a steady erosion of traditional web search—and with it, one of the most important ways businesses connect with customers.

Since January 2024, the percentage of traffic heading to AI chats like OpenAI’s has quadrupled. That’s not a minor trend.

The biggest difference between large language models (LLMs) and search engines is simple: LLMs give you one answer. Not a list of ten blue links. Just one. That means fewer chances for your business to appear in front of potential customers.

This shift makes it clearer than ever: your domain name needs to be the center of your marketing galaxy.

Just like search engines and social networks before them, AI services are gatekeepers. They’ll try to control the messaging—your messaging. But brands that want to retain control of their voice and value proposition can’t afford to hand that over.

You may not be able to control massive tech trends like AI, but you cancontrol how you respond. The smartest move? Start collecting direct data—email addresses, form fills, conversations—from your website visitors. Don’t rely on Google, Facebook, or OpenAI to look out for your best interests.

Instead, tap into the traffic that AI and social platforms generate, then give people an off-ramp to a direct conversation with you. Build your email list. Optimize your landing pages. Make it easy to connect.

Despite what some people say, email isn’t dead. It’s alive and well—and still the most direct and effective way to reach your audience. Think about it: the same folks who claim email is outdated ask for your email address the second you sign up for anything. That’s no accident.

Treat AI, social, and search like what they are: tools for acquisition. Use them to attract attention, then shift that attention to your domain—your ecosystem—where you have control.

The truth is, these platforms often lose their edge over time. Just look at Facebook. Lately, the content I see is filled with clickbait thumbnails and bait-and-switch videos. It’s eroding trust. And that’s not unique to Facebook—these cycles repeat themselves.

So here’s the bottom line: keep your domain name and your email list at the center of your marketing strategy. That’s your home base. That’s where your messaging belongs. 

Posted in ccTLDs, Country Code People, Domain Name News, Domain Names, ICANN, INTA, Registrars, Registries, Tech News and Views | Comments Off on Another Reason We Need Domain Names