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The person who can capture and hold attention is the person who can effectively influence human behavior. Who is a failure…? The person without influence… to whom no one attends: the inventor who can persuade no one of the value of his device; the merchant who cannot attract enough customers…; the teacher whose students whistle… while he tries to capture… attention; the poet who writes reams… which no one will accept.
H. A. Overstreet, Influencing Human Behavior, 1925— H. A. Overstreet, Influencing Human Behavior-
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Category Archives: Registries
How Much Can it Cost to Run a New TLD at 100k Domains Under Management?
Now that ICANN has met again and we are getting closer to the 2026 application window for new Top-Level Domain Names, I thought I would share some rough figures on the cost of running a Registry with 100,000 Domains Under … Continue reading
My Q&A with Thomson Reuters/Westlaw on New gTLDs in 2026
When most people think about the internet, they think about websites, apps, and maybe AI. Very few think about the invisible “street addresses” that make all of that possible: domain names. In 2012, ICANN opened the door for organizations to … Continue reading
Could New gTLDs be the Next Digital Investment Category?
I had the privilege of speaking at Domain Summit in London last month and discussing the possibility that new top-level domains could be the next big digital investment category. Here are some of the main points made… Thank you again … Continue reading
Another Reason We Need Domain Names
According to The Wall Street Journal, chatbots are fast becoming the go-to source for online answers. As consumers turn to AI tools like ChatGPT, we’re seeing a steady erosion of traditional web search—and with it, one of the most important ways … Continue reading