SOCIAL GOOD
For the USPS Direct Mail Voting campaign, we collaborated with our favourite visionary directors Savants
to create a playful, story-driven campaign built around three unforgettable personalities: The Multitasker,
The Extreme Planner, and The Over-Communicator. Each character brought their own brand of chaos - and charm -
to the world of political direct mail. The film’s heart lies in its classic 2D cel animation: fully hand-drawn, expressive,
and full of life. Our in-house team poured care and craft into every frame, delivering beautiful, handcrafted
sequences that strike a perfect balance between humor and heart.
Special credit goes to our in-house character animation team, whose passion brought out the soul and silliness in each character with incredible nuance and energy. With a warm, cinematic score and pitch-perfect voiceover,
the piece captures both the absurdity and the earnest dedication of campaign life. It was an absolute joy to make -
a celebration of storytelling, character, and the power of a well-timed piece of mail.
For the USPS Direct Mail Voting campaign, we collaborated with our favourite visionary directors Savants to create a playful, story-driven campaign built around three unforgettable personalities:
The Multitasker, The Extreme Planner, and The Over-Communicator. Each character brought their own brand of chaos - and charm - to the world of political direct mail. The film’s heart lies in its classic
2D cel animation: fully hand-drawn, expressive, and full of life. Our in-house team poured care and craft into every frame, delivering beautiful, handcrafted sequences that strike a perfect balance between humor and heart.
Special credit goes to our in-house character animation team, whose passion brought out the soul and silliness in each character with incredible nuance and energy. With a warm, cinematic score and pitch-perfect voiceover, the piece captures both the absurdity and the earnest dedication of campaign life.
It was an absolute joy to make - a celebration of storytelling, character, and the power
of a well-timed piece of mail.
For the USPS Direct Mail Voting campaign, we collaborated with our favourite visionary directors Savants
to create a playful, story-driven campaign built around three unforgettable personalities: The Multitasker,
The Extreme Planner, and The Over-Communicator. Each character brought their own brand of chaos - and charm - to the world of political direct mail. The film’s heart lies in its classic 2D cel animation:
fully hand-drawn, expressive, and full of life. Our in-house team poured care and craft into every frame, delivering beautiful, handcrafted sequences that strike a perfect balance between humor and heart.
Special credit goes to our in-house character animation team, whose passion brought out the soul and silliness in each character with incredible nuance and energy. With a warm, cinematic score and pitch-perfect voiceover, the piece captures both the absurdity and the earnest dedication of campaign life.
It was an absolute joy to make - a celebration of storytelling, character, and the power of
a well-timed piece of mail.
For the USPS Direct Mail Voting campaign, we collaborated with our favourite visionary directors Savants to create a playful, story-driven campaign built around three unforgettable personalities: The Multitasker, The Extreme Planner, and
The Over-Communicator. Each character brought their own brand of chaos - and charm - to the world of political direct mail. The film’s heart lies in its classic 2D cel animation: fully hand-drawn, expressive, and full of life. Our in-house team poured care and craft into every frame, delivering beautiful, handcrafted
sequences that strike a perfect balance between humor and heart.
Special credit goes to our in-house character animation team, whose passion brought out the soul and silliness in each character with incredible nuance and energy. With a warm, cinematic score and pitch-perfect voiceover, the piece captures both the absurdity and the earnest dedication of campaign life.
It was an absolute joy to make - a celebration of storytelling, character, and the power of a well-timed piece of mail.
For the USPS Direct Mail Voting campaign, we collaborated with our favourite visionary directors Savants to create a playful, story-driven campaign built around three unforgettable personalities: The Multi-tasker, The Extreme Planner, and The Over-Communicator. Each character brought their own brand of chaos - and charm - to the world of political direct mail. The film’s heart lies in its classic 2D cel animation: fully hand-drawn, expressive, and full of life. Our in-house team poured care and craft into every frame, delivering beautiful, handcrafted sequences that strike a perfect balance between humor and heart.
Special credit goes to our in-house character animation team, whose passion brought out the soul and silliness in each character with incredible nuance and energy. With a warm, cinematic score and pitch-perfect voiceover, the piece captures both the absurdity and the earnest dedication of campaign life. It was an absolute joy to make - a celebration of storytelling, character, and the power of a well-timed piece of mail.



CREDITS
Directed by
Savants
Animation Director
Airplan
Produced by
Not To Scale
Executive Producer
Eve Ehrich
Agency
Weber Shandwick
Storyboards
Marco Galmacci, Rocco Pezzella,
Francesco Castellani
Creative Producer
Donat Aron Ertsey
Head of 2D Animation
Gabor Filkor
Head of Character Animation
Adam Wator
2D Animation
Adam Wator, Timea Horvath,
Attila Fekete, Benjamin Kalaszi,
David Lizom
Composite
Gabor Filkor, Attila Fekete
Art Direction & Illustration
Franco Vecchi, Francesco Castellani,
Rocco Pezzella, Marco Galmacci
Character Design
Franco Vecchi
Producer
Rebecca Cedeno
Score
Aaron Peterson
Voice Over Artist
Jon Armond
Sound Design & Mix
Aaron Peterson
SHARE
Europe
Location
Europe
Europe
Airplan Studio
don@airplanstudio.com
Airplan Studio
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Airplan Studio
Budapest, HU Hungary
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Airplan Studio
Budapest, HU Hungary
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Canada
Hello
North America
Tonic DNA
Montréal QC, Canada
nadim.chartouni@tonicdna.com
Tonic DNA
Montréal QC, Canada
nadim.chartouni@tonicdna.com
Tonic DNA
Montréal QC, Canada
nadim.chartouni@tonicdna.com
Tonic DNA
Montréal QC, Canada
nadim.chartouni@tonicdna.com
Tonic DNA
Montréal QC, Canada
nadim.chartouni@tonicdna.com
US
France
France
Liz Laine Reps
Chicago, IL
liz@lizlainereps.com
Un Œil Sur Tout Studio
Paris, France
nicolas@unoeilsurtout.com
Un Œil Sur Tout Studio
Paris, France
nicolas@unoeilsurtout.com
Un Œil Sur Tout Studio
Paris, France
nicolas@unoeilsurtout.com
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Copyright © Airplan 2023