SOCIAL GOOD

USPS

USPS

Campaign Headquarters

Campaign Headquarters

For the USPS Direct Mail Voting campaign, we collaborated with our favourite visionary directors Savants
to create a playful, story-driven campaign built around three unforgettable personalities: The Multitasker,
The Extreme Planner, and The Over-Communicator. Each character brought their own brand of chaos - and charm -
to the world of political direct mail. The film’s heart lies in its classic 2D cel animation: fully hand-drawn, expressive,
and full of life. Our in-house team poured care and craft into every frame, delivering beautiful, handcrafted
sequences that strike a perfect balance between humor and heart.

Special credit goes to our in-house character animation team, whose passion brought out the soul and silliness in each character with incredible nuance and energy. With a warm, cinematic score and pitch-perfect voiceover,
the piece captures both the absurdity and the earnest dedication of campaign life. It was an absolute joy to make -
a celebration of storytelling, character, and the power of a well-timed piece of mail.

For the USPS Direct Mail Voting campaign, we collaborated with our favourite visionary directors Savants to create a playful, story-driven campaign built around three unforgettable personalities:
The Multitasker, The Extreme Planner, and The Over-Communicator. Each character brought their own brand of chaos - and charm - to the world of political direct mail. The film’s heart lies in its classic
2D cel animation: fully hand-drawn, expressive, and full of life. Our in-house team poured care and craft into every frame, delivering beautiful, handcrafted sequences that strike a perfect balance between humor and heart.

Special credit goes to our in-house character animation team, whose passion brought out the soul and silliness in each character with incredible nuance and energy. With a warm, cinematic score and pitch-perfect voiceover, the piece captures both the absurdity and the earnest dedication of campaign life.
It was an absolute joy to make - a celebration of storytelling, character, and the power
of a well-timed piece of mail.

For the USPS Direct Mail Voting campaign, we collaborated with our favourite visionary directors Savants
to create a playful, story-driven campaign built around three unforgettable personalities: The Multitasker,
The Extreme Planner, and The Over-Communicator. Each character brought their own brand of chaos - and charm - to the world of political direct mail. The film’s heart lies in its classic 2D cel animation:
fully hand-drawn, expressive, and full of life. Our in-house team poured care and craft into every frame, delivering beautiful, handcrafted sequences that strike a perfect balance between humor and heart.

Special credit goes to our in-house character animation team, whose passion brought out the soul and silliness in each character with incredible nuance and energy. With a warm, cinematic score and pitch-perfect voiceover, the piece captures both the absurdity and the earnest dedication of campaign life.
It was an absolute joy to make - a celebration of storytelling, character, and the power of
a well-timed piece of mail.

For the USPS Direct Mail Voting campaign, we collaborated with our favourite visionary directors Savants to create a playful, story-driven campaign built around three unforgettable personalities: The Multitasker, The Extreme Planner, and
The Over-Communicator. Each character brought their own brand of chaos - and charm - to the world of political direct mail. The film’s heart lies in its classic 2D cel animation: fully hand-drawn, expressive, and full of life. Our in-house team poured care and craft into every frame, delivering beautiful, handcrafted
sequences that strike a perfect balance between humor and heart.

Special credit goes to our in-house character animation team, whose passion brought out the soul and silliness in each character with incredible nuance and energy. With a warm, cinematic score and pitch-perfect voiceover, the piece captures both the absurdity and the earnest dedication of campaign life.
It was an absolute joy to make - a celebration of storytelling, character, and the power of a well-timed piece of mail.

For the USPS Direct Mail Voting campaign, we collaborated with our favourite visionary directors Savants to create a playful, story-driven campaign built around three unforgettable personalities: The Multi-tasker, The Extreme Planner, and The Over-Communicator. Each character brought their own brand of chaos - and charm - to the world of political direct mail. The film’s heart lies in its classic 2D cel animation: fully hand-drawn, expressive, and full of life. Our in-house team poured care and craft into every frame, delivering beautiful, handcrafted sequences that strike a perfect balance between humor and heart.

Special credit goes to our in-house character animation team, whose passion brought out the soul and silliness in each character with incredible nuance and energy. With a warm, cinematic score and pitch-perfect voiceover, the piece captures both the absurdity and the earnest dedication of campaign life. It was an absolute joy to make - a celebration of storytelling, character, and the power of a well-timed piece of mail.

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Breakdowns

Visual Development

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CREDITS

Directed by
Savants

Animation Director
Airplan

Produced by
Not To Scale


Executive Producer
Eve Ehrich

Agency
Weber Shandwick

Storyboards
Marco Galmacci, Rocco Pezzella,
Francesco Castellani




Creative Producer
Donat Aron Ertsey

Head of 2D Animation
Gabor Filkor

Head of Character Animation
Adam Wator

2D Animation
Adam Wator, Timea Horvath,
Attila Fekete, Benjamin Kalaszi,
David Lizom

Composite
Gabor Filkor, Attila Fekete




Art Direction & Illustration

Franco Vecchi, Francesco Castellani,
Rocco Pezzella, Marco Galmacci

Character Design
Franco Vecchi

Producer
Rebecca Cedeno

Score
Aaron Peterson

Voice Over Artist
Jon Armond

Sound Design & Mix
Aaron Peterson


 

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