Reactine

BREATHE IT ALL IN

For this project, the brief from agency Wunderman Thompson was to show
allergy sufferers how much of the gorgeous outdoors they will miss out on
without Reactine. The creative device was an ever-expanding backyard that
grows to encompass all the joys of nature.

Cinematic camera zooms, dynamic match cuts, and creative
effects for the backyard fence helped us pack this ad with nature
scenes covering the four seasons.

For this project, the brief from agency Wunderman Thompson was to show
allergy sufferers how much of the gorgeous outdoors they will miss out on
without Reactine. The creative device was an ever-expanding backyard that
grows to encompass all the joys of nature.

Cinematic camera zooms, dynamic match cuts, and creative
effects for the backyard fence helped us pack this ad with nature
scenes covering the four seasons.

For this project, the brief from agency Wunderman Thompson was to show
allergy sufferers how much of the gorgeous outdoors they will miss out on
without Reactine. The creative device was an ever-expanding backyard that
grows to encompass all the joys of nature.

Cinematic camera zooms, dynamic match cuts, and creative
effects for the backyard fence helped us pack this ad with nature
scenes covering the four seasons.

For this project, the brief from agency
Wunderman Thompson was to show allergy sufferers how much of the gorgeous outdoors they will miss out on without Reactine. The creative device was an ever-expanding backyard that grows to encompass all the joys of nature.

Cinematic camera zooms, dynamic match cuts, and creative effects for the backyard fence helped us pack this ad with
nature scenes covering the four seasons.

Visual Development

Breakdowns

Breakdown

CREDITS

Directed by
Airplan

Creative Producer
Donat Aron Ertsey

Creative Director & Illustration
Benjamin Kalaszi

Character Design
Benjamin Kalaszi

Head Of Animation
Doma Harkai

Head Of Character Animation
Adam Wator

Storyboard & Layout
Benjamin Kalaszi

2D Animation
Adam Wator, Attila Fekete, Benjamin Kalaszi,
Eszter Zsolnai, Zsofi Csanki, Timea Horvath

Clean Up
David Lizom, Vitez Gyurko, Eszter Kardos,
Zsofi Csanki, Eszter Zsolnai

3D Animation & Lead Composite
Doma Harkai, David Dell’edera

Composite
Gabor Filkor

Production Coordinator
Luca Wagner

Production Assistant
Petra Katona

Client
Reactine

Agency
Wunderman Thompson

Produced by
Tonic DNA

Executive Producer
Stefanie Bitton

Producers
Nadim Chartouni, Frédérique Parenteau

Production Coordinator
Fanny Desseaux

Creative Planner
Jay Caplan