Accessibility team

Deyan Petrov leads end-to-end accessibility delivery by aligning client requirements, expert audits, and engineering execution to turn compliance goals into working, accessible digital experiences. With over 7 years of experience delivering digital solutions in enterprise eCommerce environments, he specializes in managing complex web platforms and transactional user journeys.

Deyan’s work goes beyond automated testing; he manages human-led audits, prioritizes findings, and guides cross-functional teams through remediation and validation. He owns the entire project lifecycle from early engagement to delivery closure, ensuring that accessibility is not just a checklist, but a real-world implementation. As Deyan notes, “The hardest part of accessibility isn’t testing – it’s alignment”.

Borislav Staykov is a Senior Accessibility QA Engineer with over five years of experience delivering comprehensive audits and technical code remediation for web, mobile, and digital documents. Focusing on high-stakes industries such as fintech and e-commerce, he utilizes assistive technologies to identify nuanced usability barriers that automated tools often miss.

By bridging the gap between compliance and functional inclusion, Borislav provides developers with specific code-level insights to ensure seamless experiences across all major platforms, including Salesforce, ServiceNow, Magento, Shopify and WordPress. His perspective is shaped by 34 years of lived experience with disability, driving his belief that “accessibility opens doors, which shouldn’t be there to begin with!”.

Maya Santrac leads marketing for the digital accessibility practice, focusing on education, awareness, and connecting expertise with business needs. She works closely with specialists, sales teams, and global clients to translate technical accessibility knowledge into narratives that resonate with decision-makers.

Her work encompasses conference engagement, community initiatives, and internal enablement. Maya’s professional drive is deeply personal. Following surgeries that limited her mobility, she began to notice every digital friction point. This lived experience informs her mission to create more inclusive digital experiences.

Sheetal Odedra is an Accessibility Specialist with over eight years of professional experience, including four years dedicated to digital accessibility testing. She helps organizations uncover and resolve navigational hurdles across complex web and mobile journeys.

Sheetal has supported global brands in e-commerce, banking, and telecom by performing rigorous manual assessments using assistive technologies. She collaborates with product teams to deliver practical, scaleable improvements, believing that “accessibility is about understanding how people truly interact with digital products”.

Petar Atanasov ensures that websites and applications comply with EAA and ADA standards, facilitating better access to digital services for people with disabilities. His work includes performing web and mobile accessibility testing for major European telecommunications leaders.

Petar specializes in WCAG 2.2 testing and assistive technologies across iOS and Android platforms. With over two years of dedicated experience, he advocates for universal design, stating that “products and services should be developed in a way that as many people as possible can use them without needing adaptations”.

Slavy Slavov brings over 25 years of experience in software and consulting, with a decade-long focus on accessibility innovation and investment. He has managed global teams across the USA, Europe, and Asia, focusing on optimizing engineering processes to integrate accessibility into core development and QA cycles.

With a strong technology background, Slavy advises on WCAG compliance and assistive technologies while collaborating closely with design and engineering teams. He believes brands must be proactive, noting that “one day you ski; the next, you are in a wheelchair… life changes quietly”.

Boyan Michev helps organizations identify and remove real accessibility barriers by validating complex digital journeys through manual, emulative testing. His experience spans banking, telecommunications, and e-commerce platforms, where he uses various screen readers to reflect how people with disabilities actually navigate and complete tasks.

By focusing on the nuances of end-to-end user flows, Boyan identifies interaction breakdowns and context-specific issues that automated tools cannot detect. He is dedicated to leveling the playing field, believing that removing digital barriers allows everyone to compete on equal terms.

Bozhana Nesheva leverages over eight years of experience in digital accessibility to help organizations navigate complex digital products. Her background in designing and building interfaces across industries – from automotive and clinical research to financial tools and semiconductor production – gives her a unique understanding of technical and organizational constraints.

Bozhana combines hands-on design and development experience with human-led evaluation to keep pace with evolving regulatory requirements. She views her work through a human-centric lens, stating, “Good design makes life easier – accessibility ensures it works for everyone”.

Latinka Koulin strengthens accessibility efforts by connecting organizations with the right experts and fostering a culture that values diverse experiences. She coordinates initiatives across the public sector and social impact environments to ensure digital solutions create real value beyond standard technical requirements.

With two years of experience in the accessibility space, Latinka works to translate organizational goals into digital experiences that make a tangible difference for diverse communities. Her goal is to elevate accessibility as a core organizational capability.

Ivan Gladkov specializes in eliminating technical friction in content funnels to ensure brand insights are 100% discoverable. He leverages the overlap between accessibility and SEO, using descriptive structures to boost search rankings and expand market reach.

By adapting marketing strategies, Ivan ensures messaging is legible and functional for all users, regardless of how they interact with the web. Having spent the last three years at the epicenter of digital accessibility, he has implemented global standards across complex, high-stakes environments. He believes true accessibility is “where technical precision meets empathetic design”.

Stoyan is a hands-on accessibility leader who specializes in navigating complex end-to-end digital journeys across the full delivery lifecycle. From early sandbox builds to live production, he leads cross-platform initiatives (Web, iOS, and Android) in high-stakes environments including banking, eCommerce, and the public sector.

His expertise lies in embedding accessibility directly into everyday engineering workflows, helping teams prevent barriers at the source rather than relying on late-stage remediation. He works closely with designers, developers, and stakeholders to align on sustainable accessibility patterns and translate WCAG 2.2 findings into clear, actionable outcomes.

With deep technical experience across platforms such as Salesforce, Hybris, Drupal, Adobe, and Shopify, he strengthens complex transactional flows and guides teams toward solutions that improve real user experiences while meeting ADA, AODA, and EAA requirements. His work reduces risk, builds confidence across delivery teams, and supports inclusive products at scale.

Vinit Pillai helps teams create inclusive, high-quality digital customer experiences by weaving usability directly into the design and engineering DNA. He focuses on removing real barriers in user journeys so that experiences feel simple, intuitive, and inclusive, enabling people to confidently complete critical tasks across all devices and platforms. Vinit supports organizations operating in large-scale, enterprise, and regulated environments where accessibility and performance must work in harmony.

His expertise spans web, mobile, and complex transactional applications, specifically within the retail and banking sectors. By championing human-centric evaluation and real-world journey analysis, Vinit goes beyond automated tools to identify and resolve issues at the source. He collaborates closely with design and engineering teams across diverse enterprise ecosystems to ensure functional inclusion. As Vinit emphasizes, “Accessibility works when it’s built into design and engineering, not layered on at the end”.

Tanya Aleksandrova helps organizations embed accessibility into people practices and digital workplace experiences. She leads HR and People Operations with a focus on making HR platforms, internal tools, and candidate experiences inclusive for all employees.

Working across global and regulated environments, Tanya ensures accessibility is built into the full talent lifecycle, from hiring to onboarding. With three years of experience in accessibility, she aims to turn “good intentions into real impact” through accessible employee practices.

Nik Santrac is an accessibility strategist who helps e-commerce brands transform compliance requirements – such as EAA, ADA, and WCAG – into a distinct competitive advantage. By combining high-level strategy with practical implementation and monitoring, he ensures that inclusive design becomes a core part of an organization’s digital and business roadmap. Nik’s consultative approach bridges the gap between executive leadership, legal teams, and development departments to build durable frameworks for expansion. With deep expertise in high-volume user journeys and major enterprise platforms, Nik guides brands through the complexities of accessibility in large-scale environments. He believes that accessibility is ultimately a leadership decision that dictates how resilient and future-ready a business will be. As Nik puts it, “Brands that embed accessibility into their strategy don’t just reduce risk; they unlock new markets and build digital experiences that work for everyone”.

Radoslav Dragijev is dedicated to supporting clients throughout their accessibility journey. As Director of Quality Assurance, he leads a team of certified accessibility professionals who partner with organizations across diverse industries, including retail, finance, travel services, and healthcare. His leadership ensures that accessibility is integrated as a core component of the quality assurance process, moving beyond simple compliance to create high-quality digital environments.

With extensive expertise in online commerce and transactional flows, Radoslav oversees the implementation of WCAG 2.1 and 2.2 standards across platforms such as Salesforce, Adobe, Shopify, and custom-built architectures. He facilitates deep collaboration between design and engineering teams, ensuring that assistive technologies – such as screen readers and keyboard navigation – are seamlessly supported from development to deployment.

Stanimira Peycheva helps teams and organizations pinpoint and eliminate usability friction in complex digital environments. She focuses on ensuring that e-commerce, banking services, and other digital products are fully compliant with international standards like AODA, EAA, ADA, and WCAG 2.2. By performing authentic validation using screen readers across web and mobile platforms, she verifies every element of a user journey – from the initial landing page to intricate transactional cases.

Stanimira’s work is grounded in her lived experience with disability, allowing her to provide deep insights into how users actually interact with assistive technologies. For Stanimira, “Accessibility is not a checklist or just a standard; it is a right, and a way for people to really and properly experience digital services and products on an inclusive and equal level”.

Zoran Vasiljevic helps companies de-risk their digital products and achieve compliance with EAA and ADA regulations. He specializes in guiding organizations through the technical and legal complexities of international accessibility standards, ensuring they not only meet legal requirements but also adopt industry best practices.

With a strong industry focus on the retail and banking sectors, Zoran brings deep expertise in navigating complex corporate landscapes. His technical proficiency includes specialized experience with the Salesforce platform, enabling him to provide tailored remediation strategies for complex enterprise ecosystems. By aligning regulatory necessity with practical implementation, Zoran ensures that digital products are inclusive and ready for global markets.

Venkatesh Vemaarapu is a seasoned Accessibility Engineer with over a decade of experience driving digital inclusivity by embedding best practices across global platforms. Having previously worked on core product accessibility, including documents and productivity tools for industry-leading organizations, he now brings his versatile expertise to the e-commerce, telecommunication, and banking sectors. Venkatesh specializes in the strategic application of WCAG and ARIA standards, conducting rigorous ‘human-in-the-loop’ audits across web and mobile environments.

His technical proficiency is deeply personal; with lived experience of disability, Venkatesh offers a unique perspective, mentoring teams and educating developers on accessibility best practices to foster inclusive design and development. He utilizes a comprehensive suite of screen readers to identify barriers and collaborate with developers on effective code-level solutions. A recipient of the Maestro-Execution Excellence Award for his contributions to the field, Venkatesh believes that “accessibility is not just a technical requirement but a human right.”