AI Search OS Certification | Semrush

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Start Here: The 4 Layers of Brand Visibility

A clear approach to auditing your brand visibility and getting buy-in from key stakeholders. The outcome: a 90-day AI search plan for your organization.

Clarity: Helping AI Represent Your Brand Accurately

Does AI understand your brand? This course provides a clear action plan for improving how your brand shows up in AI answers.

Discoverability: Making Your Brand Visible to AI Systems

62% of brands are invisible to AI search. This course explains why — and what to do about it.

Authority: Securing Your Place in AI-Generated Answers

AI only recommends brands it recognizes. This course shows how to become one of them.

Trust: Earning AI's Confidence in Your Brand

Being included is not the same as being recommended. Learn what it takes to have AI platforms speak about your brand with confidence and trust.

Agentic Web: From Citation to Action

AI is already making purchasing decisions on behalf of customers. This course explains how it happens and what you can do to become the preferred brand.

AI Search OS Certification Exam

Get certified in the AI Search Operating System and showcase your ability to lead AI search strategy in your organization.