
The gold standard for online merchandising
We combine site search, online visual merchandising and real-time personalisation in one easy-to-use platform for eCommerce stores, helping retailers to compete online




What we do
Three functions in one easy to use platform: site search, online merchandising and personalisation
Our highly-automated system with a best-in-class user interface is the only platform designed for eCommerce merchandisers. We’re your one-stop shop for online merchandising, full site search functionality and real-time personalisation.
Founded by André Brown (former CEO and Founder of Attraqt), Advanced Commerce delivers an enterprise-level online merchandising platform to small and mid-tier eCommerce stores.
Most shoppers only view a few pages on an eCommerce site typically seeing only 3% of a retailer’s product catalogue, often meaning they quickly click out if they aren’t presented with something they like. This makes the ranking or prioritisation of products on your site, extremely important.
Using our unique merchandising blends, online retailers can take complete control of the prioritisation of their product display sequences to create a tailored shopping experience for every kind of customer. Choose any combination of attributes and use our merchandising templates to determine when and where your blends appear to boost conversion rate, average order value and high order volume purchases whilst reducing returns and cart abandonment.










OUR PLATFORM
GrapheneHC
Our GrapheneHC platform is popular because of its speed, unique merchandising functionality and its best in class user interface, making it a very cost effective solution. Discover the innovative technology driving the platform and its seamless integration capabilities with your existing eCommerce platform.
Why choose GrapheneHC?
Simple: API-first architecture for effortless implementation, tailored for headless environments.
Speedy: Lightning-fast performance, with backend changes instantly mirrored on the storefront.
Scalable: Infinitely scalable architecture, primed to handle surges during peak trading.
Secure: Next-generation Enterprise platform built with safety and protection in mind.
Special: The only platform designed for merchandisers, offering best-in-class user interface and a high degree of automation.
The proof is in the data. Comparing 60 days pre and post live data for EGO’s UK website, Advanced Commerce delivered:

+15%
increased click through rate

+30%
increased conversion rate

+16%
increased AOV per user

