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Study Guide
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Programmatic Essentials
- Certification
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Test
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Course Survey
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Programmatic Essentials
Learn the history of programmatic advertising, real-time bidding, strategies, and tactics.
This online certification will take attendees through the complex world of programmatic. Starting from the definition of programmatic, to evolution and benefits, you’ll learn the ins and outs of this landscape.
Programmatic Advertising Defined
In order to understand today’s programmatic landscape, we’ll take a look at the definition and common terms and definitions.
Real-Time Bidding
Understand the difference between first-price auction and second-price auction models.
How a DSP Works
A DSP is one of the most important components of programmatic advertising. Learn how they work in this lesson.
Targeting
Discover how to layer in targeting in programmatic advertising campaigns.
Inventory
There are many ways to access inventory through a DSP. Learn what would work best for you.
Conversion Tracking
With technology comes the ability to track how your programmatic campaign is going. Leave this lesson understanding the 3 most common types of conversions.
Strategy
Programmatic advertising is not a “set it and forget it” strategy. Using real-world examples, learn how to develop strategy in Basis.