Learning Paths
Curated collections of related courses designed to bolster your industry knowledge.

Basis Automate+
Efficiencies with Basis
FREE
11 Courses
Basis User
Basis Buyer Path

Basis Connect+
Cookieless Advertising Tactics
FREE
9 Courses
Basis User
Basis Buyer Path

Basis Planner
Digital media planning competencies and features
FREE
8 Courses
Basis User
Basis Buyer Path
Planning

Basis Reporting
Learn about the various reports and data available in Basis
FREE
4 Courses
Basis User
Basis Buyer Path
Reporting
Optimization
Basis

Bidding
Learn the Ins and Outs of Bidding
FREE
5 Courses
Basis User
Basis Buyer Path

Collaboration & Communication
Collaborate with Messaging
FREE
5 Courses
Basis User
Basis Buyer Path

Optimization Suite
Maximize Performance
FREE
5 Courses
Basis User
Basis Buyer Path

Unify by Basis
Ad and platform basics to navigate and understand your organization's results
FREE
12 Courses
Basis User
Basis Buyer Path
Workflow
Reporting
Basis

Curated Marketplaces with Audigent
Creating and activated curated marketplace deals
FREE
4 Courses
Industry Topic Path

Data
Different Data Types
FREE
5 Courses
Industry Topic Path

Programmatic
Definition I Ecosystem I Benefits
FREE
8 Courses
Industry Topic Path

Tactics
Best Practices and Use Cases
FREE
10 Courses
Basis User
Industry Topic Path

Digital Media Associate
Programmatic 101 | Ad Types
FREE
7 Courses
Industry Position Path

Digital Media Buyer
Objectives | Terms | KPI's
FREE
7 Courses
Industry Position Path

Digital Media Strategist
Funnel | Data | KPI's
FREE
5 Courses
Industry Position Path

Module 2 - Collaboration & Communication
In this module, you'll learn the ins and outs of the Message Center, see how to use the Comments feature, and discover what Basis Assistant can help you achieve.
FREE
25 min
dontuse-onboarding

Video
There are lots of video setting options in Basis. Learn what they are, how to use them, and how to scale your Basis video campaigns.
FREE
10 min
DSP
dontuse-courses

Module 1 - Intro to Basis
Let's get you set up! In this module, you'll learn about basic UI Navigation, how to set up your account and organization, the importance and how-to of hierarchy, and Basis best practices.
FREE
45 min
dontuse-onboarding

Module 8 - Research & Planning
Learn about how to use Basis features like Inventory Directory, Market Trends, the DSP Inventory Forecast to set benchmarks and plan your campaigns.
FREE
25 min
dontuse-onboarding

Congratulations! You completed the Basis Onboarding Modules!
You will be receiving a badge from Credly to show off and share with your professional network.
FREE
Basis User
dontuse-onboarding

Deal Groups
FREE
2:29 mins

Module 3 - Reporting
Your complete guide to Basis's Reports & Insights and third-party reporting. Learn essential features, from custom builds to predefined templates, plus expert tips for optimizing your Analytics screen.
FREE
30 min
dontuse-onboarding
updated

Mapping & Unmapping Ads
FREE
6:15 mins
Basis User
Tactic
DSP
Workflow
Basis
dontuse-basis-shorts

Adaptive Deal Bidding
FREE
3:21 mins
dontuse-basis-shorts

RFP Direct
FREE
2:31 mins
Workflow
dontuse-basis-shorts

Previewing Ads
FREE
3:25 mins
Basis User
Tactic
DSP
Workflow
Basis
dontuse-basis-shorts

Creating a Media Authorization
FREE
4:34 mins
Basis User
DSP
Workflow
Basis
dontuse-basis-shorts

Programmatic Guaranteed (PG)
Step inside the world of Programmatic Guaranteed (PG) to discover what it is, when to use it, and how to launch a PG campaign in Basis!
FREE
15 mins
Programmatic
DSP
Basis
dontuse-courses

Location Options
Learn about all of Basis’ location targeting options -- from hyperlocal targeting, to state-level, and much, much more!
FREE
20 min
DSP
dontuse-courses

Enabling Group Impression Cap & Impression Pacing
FREE
1:45 mins
DSP
dontuse-basis-shorts

Domain Report for One Specific Tactic
FREE
1:01 mins
Reporting
dontuse-basis-shorts

TikTok Integration in Basis
Learn more about Basis' delivery source integration with TikTok
FREE
10 min
Social Media
DSP
Workflow
Basis
dontuse-courses

LiveRamp CRM
Basis has an integration with LiveRamp that allows you to directly upload CRM data. Learn how to use this integration to your advantage!
FREE
15 min
Data
DSP
dontuse-courses

DSP Inventory Forecast
Learn best practices for the DSP Inventory Forecast feature, which will help you determine how your campaigns will scale in the DSP.
FREE
15 min
DSP
Planning
dontuse-courses

Advanced Reach Measurement (ARM)
Learn more about Basis' Advanced Reach Measurement (ARM)
FREE
15 mins
Basis Buyer Path
DSP
Workflow
Basis
dontuse-courses

Budget Setting Recommendations
Between daily budgets, group budgets, tactic budgets, it's difficult to know what the correct set up is for success. That's why we created this course to help guide you.
FREE
15 mins
Programmatic
Basis User
DSP
Workflow
Basis
dontuse-courses

Audience Capture
Learn how you can gather information about the audiences you are collecting from your campaign.
FREE
5 min
DSP
dontuse-courses

First-Party Data
Learn about what first-party data is, the different types, and how to find it in Basis.
FREE
15 min
Data
Tactic
dontuse-courses

Objectives & KPIs
Defining your objectives and KPIs are one of the first steps to a successful campaign. Learn about the different types of objectives and correlating KPIs.
FREE
10 min
General
Planning
dontuse-courses
unify-topics

Bid Multiplier
Bid multipliers let you control a tactic’s bid price in a variety of ways. Learn how you can use this feature strategically to get you the best inventory.
FREE
10 min
DSP
dontuse-courses

Reallocate Unspent Tool
The reallocate unspent tool allows users to reallocate under delivery to different channels and line items within the same campaign
FREE
10 mins
Programmatic
Workflow
Basis
dontuse-courses

Native
Native ads match the look and feel of a website. Learn more about what they are and how they work in Basis.
FREE
15 min
Programmatic
Tactic
dontuse-courses

Basis Assistant
Basis Assistant simplifies and streamlines the way you login media planning tasks across your entire advertising stack. Learn more here.
FREE
10 min
Communication
dontuse-courses

Prospecting
You can use prospecting as a tactic across many different campaign types. Learn what it is, how it works, and how to create it in Basis.
FREE
10 min
Programmatic
Tactic
DSP
dontuse-courses

Common Terms
Download this helpful list of the most commonly used digital advertising terms.
FREE
20 min
General
dontuse-courses
unify-topics

Analytics Screen
This Analytics screen allows you to view metrics and performance data for live or approved campaigns and to optimize your DSP line items. Learn how to navigate the screen and see how best use this information.
FREE
15 min
DSP
Reporting
Optimization
dontuse-courses
unify-reporting

Marketing Funnel
Learn about the marketing funnel and how the different stages help drive decisions for a digital advertising campaign.
FREE
General
Planning
dontuse-courses
unify-topics

Designing Strategy with Compass
Learn how to use Compass, Basis' AI-powered planning assistant, to accelerate your media strategy development and turn a client brief into a structured, shareable deliverable in minutes
FREE
20 mins
new

Assigning Users to Campaigns
FREE
0:57 mins
Workflow
Planning
Basis
dontuse-basis-shorts

Creating Foursquare Audiences
FREE
3:28 mins
DSP
dontuse-basis-shorts

Creating and Managing Tactic Templates
FREE
4:04 mins
Basis User
Tactic
DSP
Workflow
Planning
Basis
dontuse-basis-shorts

Finding Vendor Information
FREE
4:19 mins
Basis User
DSP
Workflow
Basis
dontuse-basis-shorts

Module 4 - DSP: Functionality
This includes a basic overview of programmatic buying, details the settings and set up involved in our DSP, reviews creative asset management, and finishes with some Basis tips & tricks.
FREE
45 min
dontuse-onboarding

Pixel Library
FREE
3:22 mins
dontuse-basis-shorts

Send IO or Proceed Without IO
FREE
1:19 mins
Workflow
dontuse-basis-shorts

Bulk Uploading Ads
FREE
3:32 mins
Basis User
Tactic
DSP
Workflow
Basis
dontuse-basis-shorts

Uploading Ads
FREE
4:43 mins
Basis User
Tactic
DSP
Workflow
Basis
dontuse-basis-shorts

Message Center
The message center helps you communicate with your team in Basis. Learn how it works and how to streamline your day.
FREE
10 min
Communication
dontuse-courses

Module 10 - Integrations
Basis is more than a DSP—find out how you can integrate Search, Social, Ad Serving and Billing into this true omnichannel platform.
FREE
30 min
dontuse-onboarding

Programmatic
Programmatic advertising doesn’t have to be confusing. Learn about how programmatic fits into the greater digital advertising landscape and see how it works.
FREE
15 min
Programmatic
dontuse-courses

Bulk Editing
FREE
1:28 mins

Uploading Custom PMPs
FREE
1:37 mins
dontuse-basis-shorts

Margin and Markup
FREE
1:51 mins

Behavioral
You can use behavioral targeting to tap into a variety of audiences and interests. Learn about what it is, how it works, and best practices for executing.
FREE
10 min
Data
Tactic
dontuse-courses

Third-Party Data
Learn about what third-party data is and how it is collected.
FREE
20 min
Data
dontuse-courses

Uploading Native Ads
FREE
1:28 mins
dontuse-basis-shorts

Political Advertising Essentials
Explore how digital media impacts political strategy, tips for planning and executing your political campaign in Basis, and the latest data partnerships you can implement today!
FREE
1 hour
Programmatic
Everyone
Basis
dontuse-certifications

The Basis Playbook: Connect with Sports Fans Where They Are, When It Matters
Learn how to reach sports fans with precision, apply data‑driven targeting across channels, and use programmatic tactics to deliver measurable campaign performance.
FREE
1 hrs 00 mins

Political Deal Groups
FREE
3:22 mins

Introduction to Basis (Video Walkthrough)
FREE
7:24 mins
Basis User
Basis
new
dontuse-basis-shorts

Retargeting
If you’ve been online, you’ve most likely been retargeted with an ad that’s based on your activity. Learn how it all works here.
FREE
10 min
Data
dontuse-courses

Basis Foundations 2.0
Are you an existing user looking to level up? Discuss and dive into the next layer of digital media-review campaign optimizations, cross-device, audio, video, and more!
FREE
5 hrs 00 mins
Basis

Creating a New Universal Pixel
FREE
:55 mins
DSP
dontuse-basis-shorts

Inventory Directory
Learn how to use the Inventory Directory, which will give you information on inventory available in Basis.
FREE
20 min
Workflow
dontuse-courses

Retaining Clients With Measurement That Matters
Learn how to build custom measurement frameworks, design test and learn strategies, and benchmark with Basis tools to drive real impact.
FREE
3 hrs 00 mins

Module 9 - Direct Buying & Workflow
Learn how to submit a Request for Proposal (RFP) and use Basis' direct buying workflow features.
FREE
30 min
dontuse-onboarding

Universal Pixel
The universal pixel allows you to put only one pixel on a website vs. multiple for tracking conversions. Learn how-to’s and best practices here.
FREE
10 min
DSP
dontuse-courses

The Basis Playbook: Designing Better Strategy with Compass
Learn to design smarter media strategies with Basis' AI, Compass, to move from client brief to fully vetted strategy in minutes.
FREE
1 hrs 00 mins

Domain Lists
FREE
4:38 mins
DSP
dontuse-basis-shorts

Turning Groups & Tactics Online
FREE
1:25 mins
Workflow
dontuse-basis-shorts

Creating Retargeting Rules
FREE
1:28 mins

Digital Media Essentials
Learn the best of the basics in digital advertising! Dig into the most common definitions, tactics, and data types.
FREE
1 hr 30 mins
Industry
dontuse-certifications

Approving Media Plans
FREE
1:15 mins
Workflow
dontuse-basis-shorts

Manual Optimizations
Basis offers manual optimizations as an option if you want full control over optimizations in the DSP. Learn how manual optimizations work, best practices, and when you would use them.
FREE
15 min
DSP
Optimization
dontuse-courses

Exchanges
Exchanges are a key part of the programmatic ecosystem. Learn how exchanges work and the different types that are available.
FREE
5 min
Programmatic
dontuse-courses

Reddit Integration in Basis
Learn more about Basis' delivery source integration with Reddit
FREE
10 mins
Social Media
DSP
Workflow
Basis
dontuse-courses

Pinterest Integration in Basis
Learn more about Basis' delivery source integration with Pinterest
FREE
10 mins
Social Media
Basis User
dontuse-courses

Search Build Manager in Basis
Learn the ins and out of the Search Build Manager feature.
FREE
20 mins
Search
Basis User
DSP
Workflow
Basis
dontuse-courses

Market Trends
Market Trends shows advertising trends based on Basis’ data and research, which help you create data-driven media plans. Learn how to best use this feature here.
FREE
10 min
Planning
dontuse-courses

Pricing Models
Pricing models will differ depending on the goal of your campaign. Learn about the different models and what they are used for.
FREE
10 min
General
dontuse-courses
unify-topics

Ad Servers
Ad servers optimize, manage, and distribute ads across a multitude of paid channels. In this course, learn what it is, how it works, the benefits and how Basis' two-way integration helps automate the ad server setup process as well as the reception of delivery and performance data.
FREE
15 mins
Programmatic
Basis User
DSP
Basis
dontuse-courses

Task Center
Learn how to manage and assign tasks in the Task Center
FREE
10 mins
Basis User
Workflow
Basis
dontuse-courses

DSP History
Save time with the DSP History feature which will track all changes made to a DSP campaign.
FREE
5 min
DSP
Workflow
Optimization
Basis
dontuse-courses

Module 7 - DSP: Quality & Compliance
Sensitive categories such as cannabis/CBD, alcohol, and gambling have more advertising rules and regulations than other industries. You'll learn what they are and which exchanges you can use.
FREE
45 min
dontuse-onboarding

Campaign Reports
Campaign Reports are at the campaign line-item level. Learn about daily delivery, performance, creative performance, and campaign performance presentation reporting here.
FREE
15 min
DSP
Reporting
dontuse-courses
unify-reporting

Reports & Insights in Basis
Learn more about Basis' Reports & Insights feature.
FREE
15 mins
Basis User
Basis Buyer Path
Data
DSP
Reporting
Optimization
Basis
dontuse-courses
unify-reporting

DSP Reports
DSP Reports give you more data about campaigns to help you optimize. Learn about different report types here, including delivery/performance, data, geo, device, cross device, and frequency.
FREE
15 min
DSP
Reporting
dontuse-courses
unify-reporting

Postback Conversion Tracking
With postback conversion tracking, you can see conversion reporting in Basis DSP without having to rely on browser cookies. Learn what it is, how it works and the benefits in this course.
FREE
15 mins
Programmatic
Basis User
Data
DSP
General
Basis
dontuse-courses

Footfall Measurement
Learn more about Basis' Footfall Measurement capabilities
FREE
15 mins
Basis User
Basis Buyer Path
Data
DSP
Reporting
dontuse-courses

Building Line Items
Building line items are one of the first things you’ll do when setting up a campaign in Basis. Learn about best practices on how to do it here.
FREE
5 min
Workflow
dontuse-courses

Ad Types
Learn about the standard display ad types available to digital advertisers—from what they are, to why they were created.
FREE
10 min
General
dontuse-courses
unify-topics

Programmatic Sales Essentials
Learn the fundamentals of programmatic advertising sales—from key terminology and dispelling common myths to speaking confidently with buyers when pitching and handling objections. This certification is ideal for anyone new to digital media or looking to sharpen their sales acumen.
FREE
1 hour
Programmatic
Everyone
General
Industry
dontuse-certifications

Driving Incremental Spend with Programmatic Guaranteed
Join us to gain the expertise and hands-on strategies needed to confidently negotiate and execute programmatic guaranteed deals for one of your existing or prospective clients.
FREE
3 hrs 00 mins

Managing Campaigns Custom Views and Account Teams
FREE
5:22 mins
Basis User
DSP
Workflow
Basis
dontuse-basis-shorts
unify-nav

Navigating AdTech Academy
FREE
4:47 mins
Basis User
General
dontuse-basis-shorts

Enabling Audience Capture
FREE
1:22 mins
dontuse-basis-shorts

Marketing Funnel Essentials
For anyone looking to gain a fundamental understanding of the marketing funnel.
FREE
1 hour
Programmatic
Everyone
General
Planning
Industry
dontuse-certifications

Digital Out-of-Home Essentials
For anyone looking to gain a fundamental understanding of what digital out-of-home is, how it is different from OOH and pDOOH, and the best way to include it into your marketing mix.
FREE
1 hour
Programmatic
DSP
Basis
dontuse-certifications

Driving Incremental Spend with Programmatic Audio
Gain the expertise and hands-on strategies needed to confidently pitch and execute programmatic audio for one of your existing or prospective clients.
Registration Closed
3 hrs 00 mins

Driving Incremental Spend with Digital Out-of-Home (DOOH)
Learn how to take DOOH from concept to execution, apply what works, and use Basis to build campaigns that prove their value.
FREE

Private Marketplace
The Private Marketplace allows better access to premium publishers. Learn about Basis’ Private Marketplace deals and best practices on how to use them!
FREE
15 min
Programmatic
Tactic
dontuse-courses

Finding Advertiser ID
The advertiser ID is used when creating custom segments or submitting a help ticket. Learn where to find it in Basis.
FREE
2 min
Workflow
dontuse-courses

Building Groups
Groups allow you to organize and control related DSP tactics. Learn how a group’s status, budget, flight dates, and pacing controls apply to all tactics in the group.
FREE
5 min
DSP
dontuse-courses

Supply Side Platform (SSP)
A supply side platform (SSP) is a key part of the programmatic ecosystem. Learn what they are and how they work with DSPs here.
FREE
5 min
Programmatic
dontuse-courses

SmartBid Optimization
SmartBid leverages machine learning and a unique algorithm to maximize a tactic’s performance. Learn about best practices and how to use it and when.
FREE
10 min
DSP
Optimization
dontuse-courses

Foursquare (FSQ) Integration
Basis has an integration with Foursquare to help you target users who have visited past locations. Learn how to use this integration to your advantage!
FREE
15 min
DSP
dontuse-courses

Quality Assurance (QA) for Ad Campaigns
Learn how to review a campaign build and ensure it's been set up correctly.
FREE
10 mins
DSP
Workflow
Basis
dontuse-courses

Social Media Capabilities in Basis
Basis brings together the digital channels you need to run a successful ad campaign. Learn about Basis' delivery source integration alongside its social media capabilities in this course.
FREE
15 min
Social Media
DSP
Workflow
Basis
dontuse-courses

Viewability
Learn when and how to use the viewability features in Basis (available pre- and post-bid) and uncover best practices.
FREE
10 min
DSP
dontuse-courses

Data Management Platform (DMP)
Data is becoming increasingly important. Learn what they are and how they work with DSPs here.
FREE
10 min
Programmatic
dontuse-courses

RFP Direct
You can RFP vendors for direct buys in Basis. Learn how and see best practices here.
FREE
20 min
Workflow
dontuse-courses

Ad Management in Basis
Learn how to manage ads or creatives in Basis.
FREE
20 mins
Basis User
Tactic
DSP
Workflow
Basis
dontuse-courses

Digital Out-of-Home (DOOH)
Learn more about digital out-of-home and how to utilize it in Basis
FREE
15 min
Programmatic
Basis User
DSP
Planning
Basis
dontuse-courses

Group Budget Optimization
Group budget optimization calculates potential daily spend in a group and allocates budgets based on performance. Learn how it works and when to implement it.
FREE
15 min
DSP
Optimization
dontuse-courses

Cookieless Conversion
Learn about how the cookieless conversion feature works in Basis and why it's important.
FREE
5 min
DSP
General
dontuse-courses

Comments
Learn how to use the Basis comments feature, one of the many ways Basis makes it easy to to communicate with yourself or others within the platform.
FREE
5 min
Communication
dontuse-courses

SimpleBid Optimization
SimpleBid maximizes a campaign’s performance by adjusting bid prices and status to reach your tactic KPI goals. Learn about best practices, how to use it, and when to use it.
FREE
15 min
DSP
Optimization
dontuse-courses

Segment Blending to Solve Under-Delivery
Learn how to strategically blend audience segments to expand reach, overcome under-delivery, and scale campaigns while maintaining relevance and improving performance.
FREE
20 mins
Programmatic
Everyone
Data
Tactic
DSP
Optimization
Planning
Industry
dontuse-courses
new

Module 5 - DSP: Overview & Tactics
Learn the differences between the open vs private marketplace, domain lists, prospecting, location options, device types, audiences, contextual, brand protection, custom segments, and more.
FREE
1 hr 30 min
dontuse-onboarding

Data Canvas
Data Canvas is a reporting tool within Basis that visualizes and analyzes client performance in real time.
FREE
15 min
Reporting
dontuse-courses

Creating A Campaign
Between campaigns, groups, line items, and tactics it's difficult to know where to start. Take this course to understand the hierarchy of a campaign and how to create one.
FREE
5 min
DSP
Workflow
dontuse-courses

Boolean Logic in Basis
Understand how Boolean logic works within Basis and complete in-platform simulations to reinforce what you learned.
FREE
20 min
Basis User
Basis
dontuse-courses

Hierarchy
Take some time to learn best practices on Basis’ hierarchy (which we promise will save you lots of time in the long run!)
FREE
15 min
Workflow
dontuse-courses

Sensitive Categories
From alcohol advertising to cannabis advertising, different categories can come with different regulations. Learn what they are and get tips on how to execute to maximize scale for your campaign.
FREE
15 min
DSP
dontuse-courses

Cross-Device
Learn how to target individuals (or groups of people) across multiple devices in Basis.
FREE
15 min
Programmatic
DSP
dontuse-courses
updated

Domain Lists
Domain lists let you customize your Allow and Blocklists. Learn best practices and how to execute.
FREE
15 min
DSP
dontuse-courses

Real Time Bidding
Gain an understanding of real time bidding, learn about different auction types, and see key bidding features in Basis.
FREE
20 min
Programmatic
dontuse-courses

My Audience
Basis offers several ways to help you can collect data about your users. Explore those options and see how to use that data use it for future campaigns.
FREE
10 min
DSP
dontuse-courses

Bidding Recommendations
Use this downloadable guide to help navigate your starting bids.
FREE
5 min
Programmatic
General
dontuse-courses

Snapchat Integration in Basis
Learn more about Basis' delivery source integration with Snapchat
FREE
10 mins
Social Media
DSP
Workflow
Basis
dontuse-courses

Audio
Learn about all the different advertising opportunities available in the world of audio—from podcasts to streaming music in Basis.
FREE
5 min
Programmatic
Tactic
dontuse-courses
updated

Demand Side Platform (DSP)
Ever wanted to know the ins and outs of demand side platforms (DSPs)? Learn how they work here.
FREE
10 min
Programmatic
dontuse-courses

Contextual
Contextual is a cookie-proof targeting tactic that allows advertisers to align with content. Learn about Basis’ offering and best practices for employing this tactic!
FREE
15 min
Programmatic
Tactic
DSP
dontuse-courses

Connected TV
Learn all about connected TV and see how it differs from other formats.
FREE
15 min
CTV
Programmatic
dontuse-courses
updated

Brand Protection
Brand protection differs per advertiser. Learn what it is, how to set it up, and best practices in Basis.
FREE
15 min
DSP
General
dontuse-courses

Property Walkthrough in Inventory Directory
Learn how to navigate properties in the Inventory Directory and find what you need.
FREE
5 min
Workflow
dontuse-courses

Programmatic Ecosystem
From RTB to DSPs to SSPs, there are many different players in the programmatic ecosystem. Learn how they all work together here.
FREE
10 min
Programmatic
dontuse-courses

Building Tactics
The tactic is where you set up targeting rules and settings for your campaigns. Learn how to set up the name, default bid, budget, and location before you launch.
FREE
5 min
DSP
dontuse-courses

Finding Vendor Info
Learn how to use Basis’ built-in vendor directory and see how to get the most out of this resource.
FREE
2 min
Workflow
dontuse-courses

Programmatic Essentials
Learn the history of programmatic advertising, real-time bidding, strategies, and tactics.
FREE
1 hr 15 mins
Industry
dontuse-certifications

Private Marketplace Essentials
Learn about private marketplaces and see why they are becoming increasingly important with the impending deprecation of third-party cookies.
FREE
25 mins
Industry
dontuse-certifications

Data Essentials
Learn about how data works within digital advertising campaigns and the state of data today.
FREE
1 hr 00 mins
Industry
dontuse-certifications

Contextual Essentials
Learn about contextual targeting, its benefits, the different partners available, and see how technology has helped it evolve.
FREE
25 mins
Industry
dontuse-certifications

Search Essentials
Dive into in the ins and outs of paid search. Learn what it is and how it works, discuss key terms, strategies, optimizations and more!
FREE
2 hrs 00 mins
Industry
dontuse-certifications

Direct Buying Essentials
Journey through the benefits of running a guaranteed direct buy, and learn best practices and negotiating tactics.
FREE
45 mins
Industry
dontuse-certifications

Programmatic Guaranteed (PG) Essentials
Step inside the world of Programmatic Guaranteed to discover how PG is different from other transaction models, its adoption in the industry, its advantages and best practices for running a PG campaign in Basis!
FREE
1 hour 00 mins
Programmatic
DSP
Industry
Basis
dontuse-certifications

Social Media Strategy Essentials
For anyone looking to gain a fundamental understanding of social media strategy and the nuances between social platforms.
FREE
1.5 hours
Social Media
Everyone
Industry
dontuse-certifications

Bid Shading
Bid shading automatically reduces the bid price you pay to win an auction. Learn how and when to use it in Basis.
FREE
10 min
Programmatic
DSP
dontuse-courses

Module 6 - DSP: Strategy Optimization & Pacing
In this module, you'll see how to set up your campaign optimization strategies. Learn about budget pacing recommendations, manual optimizations, and the tech-based optimizations available in Basis.
FREE
1 hr 30 min
dontuse-onboarding

Basis Foundations
Are you a Basis user who has launched 1-5 campaigns? Dig into the foundations of conversion tracking, data, private marketplaces, optimization, real-time bidding, and more!
FREE
4 hrs 00 mins
Basis

Contextual Targeting: Strategies with Proximic by Comscore
Explore the relevance of contextual targeting: learn techniques and best practices and enhance your campaigns with solutions from Proximic by Comscore.
FREE
1 hour 30 mins
Programmatic
Basis User
Data
Tactic
DSP
Workflow
Basis
dontuse-certifications

Connected TV (CTV) Essentials
Journey through the ins and outs of Connected TV, and learn about CTV ad placements, inventory, and measurement. Dig into how CTV works in Basis and how to set up a CTV campaign.
FREE
1 hour 00 mins
CTV
Programmatic
DSP
Industry
Basis
dontuse-certifications

Activating Curated PMPs in Basis
Basis offers a variety of options to activate curated marketplace deals. Take this course to learn more!
FREE
10 min
dontuse-courses

Understanding Curation and Curated Marketplaces
Curated marketplaces share similarities with private marketplace deals but have important differences. Take this course to learn more!
FREE
10 min
dontuse-courses

The Case for Curation
Curated marketplaces offer a variety of benefits to advertisers in a post-cookie landscape. Learn how it can compliment your media plan.
FREE
10 min
dontuse-courses

Congratulations! You completed the Programmatic learning path!
You will be receiving a badge from Credly to show off and share with your professional network.
FREE

Congratulations! You completed the Basis DSP Tactics learning path!
You will be receiving a badge from Credly to show off and share with your professional network.
FREE

Congratulations! You completed the Collaboration & Communication learning path!
You will be receiving a badge from Credly to show off and share with your professional network.
FREE

Congratulations! You completed the Digital Media Strategist learning path!
You will be receiving a badge from Credly to show off and share with your professional network.
FREE

Congratulations! You completed the Basis Bidding learning path!
You will be receiving a badge from Credly to show off and share with your professional network.
FREE

Congratulations! You completed the Curated Marketplaces with Audigent learning path!
You will be receiving a badge from Credly to show off and share with your professional network.
FREE

Congratulations! You completed the Basis Connect+ learning path!
You will be receiving a badge from Credly to show off your achievement and share with your professional network.
FREE
Basis User
Basis Buyer Path

Congratulations! You completed the Data learning path!
You will be receiving a badge from Credly to show off and share with your professional network.
FREE

Introduction to to Basis
Let's get you set up! In this module, you'll learn about basic UI Navigation, how to set up your account and organization, the importance and how-to of hierarchy, and Basis best practices.
FREE
20 min
Basis User
DSP
Basis
dontuse-onboarding
unify-nav

Congratulations! You completed the Unify by Basis Learning Path!
You will be receiving a badge from Credly to show off your achievement and share with your professional network.
FREE

Congratulations! You completed the Basis Reporting Learning Path!
You will be receiving a badge from Credly to show off your achievement and share with your professional network.
FREE

Congratulations! You completed the Digital Media Buyer learning path!
You will be receiving a badge from Credly to show off and share with your professional network.
FREE

Congratulations! You completed the Basis Planner Learning Path!
You will be receiving a badge from Credly to show off your achievement and share with your professional network.
FREE

Congratulations! You completed the Optimizations learning path!
You will be receiving a badge from Credly to show off and share with your professional network.
FREE

Congratulations! You completed the Digital Media Associate learning path!
You will be receiving a badge from Credly to show off and share with your professional network.
FREE

Congratulations! You completed the Basis Automate+ Learning Path!
You will be receiving a badge from Credly to show off your achievement and share with your professional network.
FREE

Congratulations! You completed the Programmatic learning path!
You will be receiving a badge from Credly to show off and share with your professional network.
FREE

Congratulations! You completed the Basis DSP Tactics learning path!
You will be receiving a badge from Credly to show off and share with your professional network.
FREE

Congratulations! You completed the Collaboration & Communication learning path!
You will be receiving a badge from Credly to show off and share with your professional network.
FREE

Congratulations! You completed the Digital Media Strategist learning path!
You will be receiving a badge from Credly to show off and share with your professional network.
FREE

Congratulations! You completed the Basis Bidding learning path!
You will be receiving a badge from Credly to show off and share with your professional network.
FREE

Congratulations! You completed the Curated Marketplaces with Audigent learning path!
You will be receiving a badge from Credly to show off and share with your professional network.
FREE

Congratulations! You completed the Basis Connect+ learning path!
You will be receiving a badge from Credly to show off your achievement and share with your professional network.
FREE
Basis User
Basis Buyer Path

Congratulations! You completed the Data learning path!
You will be receiving a badge from Credly to show off and share with your professional network.
FREE

Introduction to to Basis
Let's get you set up! In this module, you'll learn about basic UI Navigation, how to set up your account and organization, the importance and how-to of hierarchy, and Basis best practices.
FREE
20 min
Basis User
DSP
Basis
dontuse-onboarding
unify-nav

Congratulations! You completed the Unify by Basis Learning Path!
You will be receiving a badge from Credly to show off your achievement and share with your professional network.
FREE

Congratulations! You completed the Basis Reporting Learning Path!
You will be receiving a badge from Credly to show off your achievement and share with your professional network.
FREE

Congratulations! You completed the Digital Media Buyer learning path!
You will be receiving a badge from Credly to show off and share with your professional network.
FREE

Congratulations! You completed the Basis Planner Learning Path!
You will be receiving a badge from Credly to show off your achievement and share with your professional network.
FREE

Congratulations! You completed the Optimizations learning path!
You will be receiving a badge from Credly to show off and share with your professional network.
FREE

Congratulations! You completed the Digital Media Associate learning path!
You will be receiving a badge from Credly to show off and share with your professional network.
FREE

Congratulations! You completed the Basis Automate+ Learning Path!
You will be receiving a badge from Credly to show off your achievement and share with your professional network.
FREE