-
Study guide
-
Digital out-of-home essentials
- In-Platform Simulation
-
Creating a pDOOH media plan using PMPs
-
Creating a pDOOH media plan using PMPs user guide
- Certification
-
Test
-
Course Survey
-
How do I manage and share my Acclaim badge?
Digital Out-of-Home Essentials
For anyone looking to gain a fundamental understanding of what digital out-of-home is, how it is different from OOH and pDOOH, and the best way to include it into your marketing mix.
Dive into all things digital out-of-home! Learn about the history of out-of-home (OOH) and digital out-of-home (DOOH), how marketers are using DOOH, the benefits of running the medium, the most strategic way to utilize DOOH and how to access this inventory in Basis platform.
Introduction
- Define the story of digital out-of-home, where it came from, and what it is now
- Discern the differences between out-of-home (OOH) vs. digital out-of-home (DOOH) vs. programmatic digital out-of-home (pDOOH)
- Analyze the latest research on digital out-of-home (DOOH) and programmatic digital out-of-home (pDOOH)
- Identify the benefits of leveraging this medium directly and programmatically
Strategy and Analysis
- Understand the best use cases for digital out-of-home and review how other advertisers have used it
- Familiarize yourself with the measurement available for digital out-of-home (DOOH) and programmatic digital out-of-home (pDOOH)
Basis platform support
- Explore how to access programmatic digital out-of-home (pDOOH) inventory through Basis
- Review additional resources for digital out-of-home (DOOH)
Please refer to the accompanying Study Guide found on the course page as you go through this course.