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Study Guide
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Lesson 1 - Welcome & Overview
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Lesson 2 - Advertising Identifiers
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Lesson 3 - History of Data Collection
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Lesson 4 - State of Data
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Lesson 5 - Third-Party Data
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Lesson 6 - First-Party Data
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Lesson 7 - Data Activation
- Certification
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Test
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Course Survey
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How do I manage and share my Acclaim badge?
Data Essentials
Learn about how data works within digital advertising campaigns and the state of data today.
Learn the best of the data basics! Journey through the state of data today, a high-level overview of the main advertiser identifiers, the differences between first, second, and third-party data, and how to activate on audiences. Learn how data works with advertising campaigns to target audiences and measure performance.
Definitions and Advertising Identifiers
In order to understand data, we will take a look at the different types and what they mean. From there, we’ll take a dive into the most common advertising identifiers and how advertisers use this data.
State of Data Today
The world of data is quickly changing between privacy regulations and browser changes. These changes will have significant changes to the industry as a whole. Learn what the implications are, how we got here, and how you can prepare.
Third-Party Data
While the functionality of third-party cookies will slowly dissipate, it’s still something that advertisers can use today. There are many different ways to use third-party data in tactics, learn them here.
First-Party Data
First-Party data is the king of data, the most reliable type of data, and will continue to grow as third-party cookies go away. Learn how different types of first-party data are gathered and how to use them.
How to Activate
Time to learn how all of this comes together! Learn how to activate on data that is collected.