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Study Guide
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Contextual Targeting
- Certification
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Test
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Course Survey
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How do I manage and share my Acclaim badge?
Contextual Essentials
Learn about contextual targeting, its benefits, the different partners available, and see how technology has helped it evolve.
This online certification will take learners through contextual targeting and how it works. Contextual targeting has come a long way and you’ll learn the different types of partners that are available, examples of how to use it, and what the future holds.
What Is Contextual Targeting
We’ll look at how contextual targeting is defined and some examples of what it is and isn’t.
Benefits
Understand the benefits of using contextual targeting and why you would add it to a digital campaign.
How Does It Work?
Technology has come a long way since contextual targeting first became popular. We’ll dive into how it works and how it has evolved.
Contextual Partners
There are many different types of contextual targeting partners. Let’s take a deeper look at four different partners.
In Basis
Time to see contextual targeting in action and how to set it up. Using Basis DSP as an example, we’ll look at what it looks like in a DSP.
Contextual vs. Behavioral
Learn the differences between contextual and behavioral targeting. Understand when to use one over the other.
The Future
Contextual targeting is here to stay but what’s next? Look at our best guesses of what the future holds.