Our R&D team has created a new concept in underwear, called the PushUp, which is a new technological design feature applied to some of our underwear. It is an elasticised “pouch” specifically made to hold and lift the male attributes.
The “pouch” provides great comfort by easily and effectively containing shapes and sizes. It also provides support and keeps everything in place, while the built-in elastic helps lift the area and provides volume. Once again, we are proud to be able to apply this technology to some of our underwear and sexywear for greater comfort while also aesthetically enhancing the male attributes.
All of the Addicted men’s hi-tech shape wear is proudly designed and made in Barcelona; for you!
Discover Addicted’s revolutionary PushUp technology, engineered to enhance, support, and sculpt your physique like never before. Whether you’re hitting the beach club in Miami, flexing on the gym floor in London, or dancing through Pride events in Berlin, our Men’s PushUp Technology shapewear gives you the ultimate confidence boost. Crafted in Barcelona with premium European fabrics and precision construction, PushUp shapewear seamlessly integrates innovative lift systems, ergonomic panels, and moisture-wicking blends to deliver a sleek, sculpted silhouette under any outfit or swimwear.
You’ll learn:
At the core of Addicted’s shapewear innovation lies PushUp technology, a patented support system that combines ergonomic design, structured fabrics, and targeted lift to enhance your natural form:
PushUp shapewear is more than extra padding—it’s a holistic system that enhances, supports, and transforms your silhouette with every wear.
Addicted spares no expense in sourcing the highest-quality fabrics for its Men’s PushUp Technology line. Each garment is meticulously engineered in Barcelona, following strict European quality standards:
Fabric Innovations
Construction Excellence
This combination of advanced materials and fine craftsmanship ensures PushUp shapewear not only looks luxurious but performs flawlessly in all conditions.
Enhanced Lift & Definition
The anatomically sculpted pouch lifts your anatomy naturally, providing a fuller profile that’s both discreet and effective under any clothing.
Improved Posture & Support
The integrated lumbar panel gently supports your lower back, encouraging upright posture and reducing strain during long days or rigorous workouts.
Sculpted Silhouette
Dynamic compression zones around the waist, hips, and glutes smooth and define muscle lines, giving you a streamlined shape that transitions seamlessly from streetwear to swimwear.
All-Day Comfort
Breathable fabrics and ergonomic design eliminate pinching, chafing, or binding—allowing you to wear PushUp shapewear from dawn workouts to late-night events.
Boosted Confidence
With enhanced lift and posture support, you’ll stand taller, walk bolder, and exude confidence in every setting.
Addicted’s PushUp shapewear line includes a variety of styles to suit every preference and lifestyle:
PushUp Briefs
Low-rise briefs featuring integrated lift pouches and lumbar support—ideal under jeans or tailored trousers for a sharp front profile and improved posture.
PushUp Boxer Briefs
Mid-thigh length boxer briefs with extended coverage, reinforced lift zones, and flatlock seams—perfect for active days and everyday wear.
PushUp Jockstraps
Sporty jockstraps with open rear and structured front pouch, offering maximum lift, freedom, and ventilation—great for the gym or intimate moments.
PushUp Swim Briefs
Chlorine-resistant swim briefs incorporating PushUp lift panels—transition from pool to beach lounge with sculpted confidence and quick-dry comfort.
PushUp Active Shorts
High-performance compression shorts with PushUp technology—engineered for running, CrossFit, and all forms of athletic training where lift and support matter.
Each style shares the same core benefits of PushUp technology, yet offers unique features tailored to different activities and fashion preferences.
Make PushUp shapewear the foundation of your most confident outfits:
Beach & Pool
Slip on PushUp swim briefs under casual boardshorts or linen pants. The sculpted pouch shines in bright sunlight, and quick-dry fabrics keep you comfortable on and off the sand.
Gym & Athletics
Wear PushUp boxer briefs under workout shorts or compression tights. The lumbar support and lift pouch hold you steady during squats, sprints, and presses.
Nightlife & Date Nights
Under slim-fit trousers or leather pants, PushUp briefs create a pronounced profile and impeccable silhouette. Combine with a tailored shirt or mesh top for an unforgettable club look.
Everyday Confidence
Even under everyday jeans and chinos, PushUp shapewear supports your back and highlights your front profile. Feel the difference in posture and presence during work meetings or casual drinks.
Pride & Festivals
Choose colorful or rainbow-accented PushUp jocks for Pride events. The lift and posture support keep you comfortable through hours of dancing and parading.
Use accessories—like statement belts, body chains, or sporty sneakers—to complete your look and draw attention to your sculpted silhouette.
Fit PushUp shapewear is available in sizes XS through 5XL, accommodating all body types. Consult the Addicted size guide for precise waist and hip measurements. Thanks to four-way stretch fabrics and ergonomic paneling, each size adapts comfortably to your shape, maintaining consistent lift and support.
Proportional Lift Pouches
Foam and panel dimensions scale with size, ensuring a balanced look for every wearer.
Adaptive Compression
Graduated compression zones flex with your body’s natural contours, avoiding excessive tightness while smoothing lines.
PushUp shapewear is designed to empower all men—because feeling great in your body should know no size limits.
Addicted celebrates diversity and self-expression. Our PushUp shapewear line upholds body positivity by offering inclusive sizing and designs that let you showcase your physique and confidence. Rooted in LGBTQ+ culture, Addicted’s products resonate with men of all backgrounds who value innovation, style, and empowerment.
Join our community on social media with hashtags like #PushUpConfidence and #LiveAddicted to connect with fellow enthusiasts, share styling tips, and celebrate your boldest self.
Daniel, 21, New York: “PushUp briefs changed my life. I stand taller, look sharper, and my posture is way better.”
Marco, 29, Barcelona: “At the beach club, everyone noticed my profile. The lift is subtle but powerful.”
Ethan, 27, London: “Gym sessions feel more confident. The pouch and back support help me focus on form.”
Luis, 35, Madrid: “Date nights are next-level. PushUp shapewear under my jeans gives me an edge.”
Exclusive Patented Design: Only Addicted offers PushUp Technology’s lift and support system. Premium European Fabrics: High-quality blends ensure comfort, durability, and performance. Versatile Lifestyle Use: Wear at the gym, pool, club, or under everyday attire. Inclusive Sizing: Fits from XS to 5XL for all body types. Unmatched Comfort: Breathable, seamless comfort from morning to night. Confidence Catalyst: Elevates posture, silhouette, and self-esteem with every wear. PushUp shapewear is more than underwear—it’s a tool for self-assurance, performance, and style. Join the thousands of men in the USA, Europe, and beyond who trust Addicted’s Men’s PushUp Technology to enhance their lives. Elevate your confidence today—experience PushUp shapewear.
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