Jeremy Keith

Jeremy Keith

Making websites. Writing books. Hosting a podcast. Speaking at events. Living in Brighton. Working at Clearleft. Playing music. Taking photos. Answering email.

Journal 3238 sparkline Links 10835 sparkline Articles 87 sparkline Notes 8104 sparkline

Wednesday, April 29th, 2026

they told me the internet was forever | sam’s internet house

The link rot is a symptom of the larger rot that is taking place on the web. This intentional hiding of our world’s past is intended to disorient us. If the big tech internet places are continuing to exert their control over us by making their online spaces more and more oppressive, by hiding history they can trick us into believing that what we’re experiencing now is Just How Things Have Always Been.

Two Paradigms for Enhancing HTML Tags | That HTML Blog

This really gets to the heart of one of the biggest benefits of HTML web components: composability. You can nest your regular markup inside multiple custom elements; something that is can’t do.

The other exciting approach doesn’t exist yet: custom attributes. Again, they’d be a great way of using composability to turbo-charge your existing HTML in all sorts of ways.

Monday, April 27th, 2026

Saturday, April 25th, 2026

I know people joke about everyone in Ireland knowing everyone else, but I just got off the plane in Cork and the customs officer is my cousin.

Friday, April 24th, 2026

Thursday, April 23rd, 2026

It’s Not AI. It’s FOMOnetization.

FOMO is a feeling. But it’s also a business model—and increasingly, one of the more successful ones. Fear, in general, makes people much easier to separate from their money. It’s perfectly suited to this moment of ubiquitous grift, where everything feels like a lottery ticket or a multi-level marketing scheme.

It’s even more perfectly suited for “the age of AI,” which squeezes economic FOMO from both sides. AI could make you wildly rich (the first person to start a billion-dollar company with zero employees!) or leave you hopelessly destitute (part of the looming “permanent underclass”). Which one do you want to be? Smash that like button, sign up for my online course, and use my new AI-powered business platform!

Summary punishment

In the latest issue of Matthias’s excellent Own Your Web series, he describes the recent betrayal by Google:

The search engine no longer says “here, go read what this person wrote.” It now says “here, I’ve already read it for you.” The contract is broken.

He’s absolutely right.

But…

Have you ever clicked on a result from a search engine? Unless you’re lucky enough to land on a nice personal website, you’re more than likely to be confronted with pop-ups to allow tracking, or a desparate plea to subscribe to a newsletter, or just rubbish ads all accompanied by a slow page loading somewhere in the mix.

Don’t get me wrong. I’m not saying that what Google is doing is okay. But let’s not pretend that everything indexed by Google is just fine and dandy for people to visit.

And of course the main reason why websites are so terrible is because they’ve tied their business model to heaps of behavioral advertising driven by invasive tracking courtesy of …Google.

This reminds me of AMP. Remember Google AMP? It was a terrible solution to a real problem. Web pages were (and still are) bloated and slow. The correct solution would be to encourage people to fix that, but instead Google mandated a proprietary format for your content that had to be hosted on their servers.

AMP was a disaster, both in practical terms and in the reputational damage it did to Google’s developer relations.

Now they’re doing it again, powerwashing away any goodwill they ever had with site owners. Now Google doesn’t even send search engine traffic to the websites that host the ads that Google encouraged people to put on every page.

It’s almost as if Google is a company so large and with so many competing interests that it now suffers from an incurable split personality disorder.

Personally I think they’re missing a trick. They should be using “AI” summaries as a stick.

If your site is slow, or filled with user-hostile annoyances then it should be cockblocked by a hallucinated summary. But a nice fast respectful website? Send the traffic their way! Everyone wins—users, site owners, Google, the World Wide Web.

Could you imagine how quickly this would revolutionise the world of search engine optimisation? They’ve always told us that we should make websites for humans in order to get good Google juice. This would be a way of making it come true, without any of the over-engineered woefulness of AMP.

It’ll never happen of course. But I can dream.

Tuesday, April 21st, 2026

Expansion artifacts || Matt Ström-Awn, designer-leader

Compression made the information age possible by stripping things down to fit the pipes. Expansion made the AI age possible by blowing data back up again. Both operations leave marks; we’ve learned to spot compression artifacts, but we’ve only just begun to reckon with expansion artifacts. Until we do, there’s a lot of risk to manage.

Never Lose Form Progress Again :: Aaron Gustafson

Here’s an excellent progressive web component from Aaron—wrap a custom element around your exising form and your good to go:

At its core, form-saver is a small web component that wraps a form, keeps an eye on it, stores values in localStorage, and restores them when the page loads again. Better yet, it clears out saved data after a successful submission so you’re not accidentally resurrecting stale information the next time someone stops by.

Monday, April 20th, 2026

Dilation

Nothing can travel faster than light. And if you manage to travel close to the speed of light, things get weird.

Technically, we all experience time differently depending on how fast or slow we’re moving. But the differences are so imperceptible as to be non-existent. That’s how we can describe events as being “simultaneous”, even though according to Einstein’s theory of relativity, there’s no such thing.

It’s thanks to these small relativistic effects that GPS works. But when you approach the speed of light—or get close to something very massive—then the large-scale relativistic effects kick in.

If you travel close to the speed of light for a short time, it will seem like a much longer time to everyone you left behind. This is the twin paradox, which isn’t really a parodox at all, just time dilation in action.

There are some coincidental parallels to this kind of time dilation in old folk tales.

The Japanese tale of Urashima Tarō tells of a fisherman who rescues a sea turtle and is rewarded with a relaxing few days in an underwater kingdom, only to find that when he returns home to his village, 300 years have passed.

The Irish tale of Oisín describes the warrior’s journey to Tir na nÓg, the land of youth. He spends three years there but when he returns to Éire to see his old fighting comrades from the Fianna, 300 years have passed.

This story gives us a wonderfully poetic turn of phrase that’s still used today. The closest English equivalent is “Billy no mates”, a rather cruel term to describe someone with no friends. In Irish, we say:

Mar Oisín i ndiadh na Fianna

Like Oisín after the Fianna.

Sunday, April 19th, 2026

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