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Turn permissioned purchase data
into profit.

Actual is the Permissioned Purchase Data Platform for consumer apps. You bring the audience. We turn purchase data into engagement, revenue, and insight. Done.

$0B
Transaction volume processed annually
0+
Partner apps and counting
0M+
MAU on partner surfaces
We work with the best.

You should, too.

Platform Solutions
The only full-stack purchase data infrastructure.

You bring the audience, we bring the technology, and together we generate clean, structured purchase data that powers understanding, activation, and new revenue streams.

Purchase Intelligence

The only platform capturing all purchase data formats in one place—paper receipts, digital receipts, and retailer accounts—with real-time enrichment to standardize product intelligence.

Transform zero-party transaction data into actionable intelligence derived from verified purchases.

Key capabilities:

  • Omni-channel collection: Paper, digital, email, and account linking
  • AI-native processing: Real-time SKU-level extraction and enrichment
  • Enterprise integration: SDK modules with webhook delivery
  • Partner-first model: Infrastructure provider, you bring the audience
Unlock Intelligence
Purchase Activation

Generate revenue from purchase data by serving contextually relevant content at the exact pre- and post-purchase moments when users are most engaged.

Turn receipt scanning into a profit center. Reward users with relevant offers and ads while unlocking new revenue streams that enhance the user experience.

Revenue opportunities:

  • In-app monetization: Contextual ads, offers, surveys at high-engagement moments
  • Profit center creation: Receipt engagement becomes revenue generator
  • Flywheel effects: More value = more users = more revenue
  • Enhanced user engagement: Turn passive users into active shoppers
Spark Engagement
Infrastructure
AI-native infrastructure built to capture, enrich, and activate.

The market is drowning in inferred data while starving for actionable insights. Our proprietary platform infrastructure delivers the foundation that unlocks intelligence and sparks engagement. Enterprise-grade APIs and SDK modules unify everything across the entire commerce ecosystem.

For Developers
Start building with deterministic truth. Today.

Explore tutorials, sample code, integration guides,  and API & SDK references.

Resource Hub
Partners
Become a demand-side partner.

Reach verified buyers using complete, permissioned, cross-retailer purchase histories—on the consumer surfaces they already use—all with deterministic purchase intelligence that extends far beyond any single retail ecosystem.

Partner advantages:

  • Cross-retailer purchase intelligence that complements existing investments
  • Verified transaction data extends your targeting precision everywhere
  • Consented, zero-party data that enhances your current attribution models
  • Complete purchase histories that amplify your media performance
Join us