A Tribute to Kent Monroe
Kent Monroe passed away on February 23rd, 2025. Kent earned a doctorate in business administration in 1968 at the University

The Association for Consumer Research is a collection of academics, practitioners, and government leaders devoted to the study of consumer behavior. Together, ACR members use a variety of cutting-edge research methods to uncover consumer insights and disperse this knowledge to improve consumer, business, and social outcomes.
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The Journal of the Association for Consumer Research (JACR) is a collection of the latest research findings from the world’s leading consumer research and marketing scholars.
ACR is a community of thought leaders representing academia, industry, and government who share a passion for understanding consumer behavior.
Kent Monroe passed away on February 23rd, 2025. Kent earned a doctorate in business administration in 1968 at the University
Cultural Influence on Decision Making and Marketing Issue Editors: Carlos J. Torelli, Sharon Shavitt, and Chi-Yue Chiu In a globalized
To assist PhD students with limited resources to attend the 2024 Paris ACR conference, the Association for Consumer Research in
ACR members are invited to help identify potential candidates for the ACR Early Career Award for Contributions to Consumer Research.
ACR members are invited to nominate potential candidates for the Simonson Mentorship Award. The award, launched in 2023, is given
ACR members are invited to submit nominations for the Fellow in Consumer Behavior Award to the Fellows Nominating Committee. The

The world’s best marketing professors share their latest research insights and share tips and tricks for marketers, entrepreneurs, and business executives hoping to be at the cutting edge of marketing innovation.
The Ivory Tower can be a lonely place sometimes, but as academic journals place a premium on field studies and engagement with real consumers in actual business contexts, partnering with friendly practitioners has never been more attractive. In this episode, our very own Kelley Cours Anderson, Ph.D., is joined by Laura Eddy, the Vice President of Research and Insights at Realtor.com. With over 25 years of consumer insights experience with some of the world’s biggest brands – like Amazon and Walmart – Laura makes the case for the relevance of marketing research and consumer insights in a compelling way. Hear how academic research informs the work of a seasoned practitioner, and how those working in the industry can inspire our research and liven up our ivory tower in this episode of Consumer Insights 101.
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This episode was hosted by Kelley Cours Anderson
Consumer Insights 101 is a production of the Association for Consumer Research

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