The Atlassian Community brings customers, Champions, partners, and Atlassians together to learn, share, and collaborate. These guidelines apply across Atlassian Community Events and outline what’s expected so everyone has a positive, safe, and inclusive experience.
By participating in an Atlassian community event, you agree to follow these guidelines. They apply to:
- Atlassian Community Events (ACE) hosted on ace.atlassian.com, whether Champion‑hosted or Atlassian‑hosted.
- Community‑led conferences, both on‑platform and off‑platform when Atlassian is supporting (e.g., sponsorship, speakers).
- Company User Groups hosting an internal Atlassian-focused session where Atlassian participates (speaker, sponsor, or content).
Welcome people of all backgrounds, roles, and experience levels.
Treat others with courtesy and professionalism; disagree with ideas, not people.
Share experiences, best practices, and solutions.
Zero tolerance for harassment, discrimination, and intimidation.
- Introduce yourself to someone new; invite quieter voices in.
- Use language that’s respectful and accessible to different experience levels.
- Ask questions and share experiences that help the group learn.
- Offer constructive feedback; avoid inflammatory or abrasive language.
- If you RSVP and can’t attend, update your registration so waitlisted folks can join.
- Arrive on time; for virtual events, join a few minutes early to check audio/video.
- Check in guests via the ACE platform for accuracy of reporting.
Swag, space, and shared resources
- Be mindful so everyone has a chance at refreshments and swag.
- Treat the venue and equipment with care.
No recruiting or pitching Recruiting for your company or others is not permitted at community events. No sourcing customers. If someone proactively asks about opportunities, continue the conversation later, outside the event.
- Share use cases, patterns, and lessons learned; show how, not just what.
- Demos are welcome when they clearly relate to the topic and are organizer‑approved.
- Join early to test A/V and screensharing; finish on time.
- Design for accessibility where possible: large fonts, contrast, minimal dense text.
- Remove confidential material; secure approvals from your customers for any customer data or screenshots.
- A short introduction about your company is fine. No sales or service pitches should be included. The remainder should be educational and non‑promotional.
- Choose accessible venues or platforms and provide a contact for concerns during the event.
- Intervene early on any behavior that violates these guidelines.
- On the event page, clarify event type, audience, and whether recording/photography will occur.
- Share any venue or company‑specific rules up front.
- Remove confidential material; secure approvals from your customers for any customer data or screenshots.
- Review content to ensure it’s educational and aligned with community values and brand standards.
- Confirm promotional activities, signage limits, and swag plans before the event.
When a speaker is also an instructor, consultant, or runs community‑led classes, review their abstract and slides to ensure:
- The session is framed as a community class or workshop, not a sales webinar for their paid offerings.
- Any mention of paid services is limited to a brief, end‑of‑talk note (for example, a logo and URL on the final slide) and not woven throughout the agenda or exercises.
If a proposed session feels like a sales pitch for a paid class, ask the speaker to reframe it around learning outcomes for the community or select a different topic that better fits these guidelines.
- Be the visible point of contact; welcome attendees; introduce speakers; reiterate house rules.
- Monitor for issues in‑room and in virtual chat; act promptly.
- Ensure attendees are checked-in via the ACE platform to ensure reporting accuracy. If check-ins occur outside of the Bevy platform, ensure you transfer this information after the event.
Many instructors are also Community Champions and run their own businesses. We welcome them sharing their expertise at events, but:
- Community sessions must focus on education, best practices, and hands‑on learning, not selling paid classes, coaching packages, or other services.
- It’s fine to include a discreet link or final slide with your website, social handle, or contact details so attendees can follow up later.
- Overt promotion of paid offerings (pricing, discounts, “sign up now” CTAs) does not belong in the event agenda, talk title, or main session content.
- Any follow‑up about private, paid training or services should happen 1:1 after the event, not during group Q&A or session time.
- If using a free platform to perform an activity for a class, ensure that your audience is aware of the platform’s data and privacy policies.
- One brief intro slide and ≤ 5 minutes overview is appropriate; focus the rest on education.
- Limit physical signage to a modest presence; avoid directional or venue‑dominant branding.
Sales conversations must be opt‑in and low‑pressure. Recruiting is not permitted at community events.
- Coordinate budget, dietary needs, and logistics with the organizer in advance.
- Organizers acknowledge sponsors on the event page and in announcements.
To keep events welcoming and neutral, we do not grant exclusivity for promotional emails, event‑page recognition, or in‑venue presence. Opportunities may be shared fairly among multiple partners.
Photography, audio, and/or video recording may occur at many community events. By attending, you understand and agree Atlassian may use or share photographs or recordings containing your image, voice, or likeness for legitimate business purposes such as event promotion and community storytelling, subject to applicable laws and policies.
- Organizers should announce if recording or photography will occur where feasible.
- If you prefer not to be photographed or recorded, inform the organizer or photographer so they can reasonably accommodate.
- Join a few minutes early to test audio/video; mute when not speaking; use chat respectfully.
- Use clear naming in virtual platforms; avoid interrupting; leverage raised‑hand features for Q&A.
- Select accessible venues or platforms where possible (entrances, restrooms, captions/recordings). - Note dietary options in event details; provide quiet spaces when feasible
- During the event: contact the Community Champion or Atlassian host immediately. - After the event: email communitymanagers@atlassian.com to report the issue. -Organizers may take appropriate action for violations, including a private warning, removal from the event, or restrictions from future participation.
Who are Atlassian Community Events for?
Atlassian Community Events are for anyone who uses, supports, or is curious about Atlassian products—admins, power users, new users, leaders, students, and more. Some events may target a specific audience (for example, admins or developers), but all events are designed to be welcoming and inclusive.
Do I need to be an expert to attend?
No. You do not have to be an expert. Many events are beginner‑friendly or mixed‑level. Speakers and organizers aim to explain concepts clearly and leave plenty of space for questions.
Is there a cost to attend?
Most Community Events are free to attend. If there are any exceptions (for example, special workshops), the event page will state that clearly before you register.
- Can I attend if I’m a vendor, consultant, or partner?
- Yes, as long as you follow the same community expectations as everyone else:
- Participate in an education‑first way
- Don’t pitch products or services to attendees- Respect that events are for learning and connection—not lead generation
Some events may have additional guidelines for sponsors, partners, and vendors, which will be linked from the event page.
What kind of content should I expect?
- Events typically include things like:
- Product demos and how‑to sessions
- Customer stories and case studies
- Panels and Q&A
- Best‑practice discussions and workshops
All content should be useful, practical, and educational—not a sales pitch
Will the event be recorded? Will slides be shared?
This depends on the organizer and format:
- If an event is recorded, organizers should mention it on the event page or at the start.
- Speakers may choose to share slides or resources after the event.
Check the event description, or ask the organizer if recording/slides are important to you.
Can I promote my paid classes or consulting at Atlassian Community Events?
Instructors and consultants are welcome to speak at Atlassian Community Events, but sessions must stay educational, not promotional. You can include a brief note at the end of your talk (for example, a final slide with your logo, website, or contact details), but the agenda, title, and main content should not be used to sell specific paid classes, coaching, or services. Any detailed conversation about paid offerings should happen 1:1 after the event, not during session time.
Can I take photos or screenshots?
In general, yes—but:
- Be mindful of people who don’t want to appear in photos.
- Don’t share screenshots that expose sensitive information (like internal data in demos or attendee email addresses).
- Follow any specific guidance the organizer gives about photos or recording.
Are recruiting or job pitches allowed?
No. Community Events are not a recruiting or sales channel. It’s okay to:
- Mention where you work.
- Connect with people on LinkedIn afterward.
It’s not okay to:
- Treat the event as a job fair.
- Actively pitch roles, collect resumes, or pressure people about jobs during sessions.
How can I give feedback about an event?
Most events will share a feedback link or survey at the end or in a follow‑up email. Use it to:
- Rate the event and speakers
- Suggest topics for future events
- Share what worked well and what could be better
How do I find more events or get involved?
- Find and register for events on ace.atlassian.com
- Follow your local chapter or interest‑based groups
Talk to the organizer if you’d like to:
- Suggest a topic
- Share a story or demo
- Help host a future event
These guidelines apply to Atlassian Solution Partners and Marketplace Partners participating in any Atlassian‑connected community events, including: - Atlassian Community Events (ACE) on ace.atlassian.com (Champion‑hosted or Atlassian‑hosted) - Community‑led conferences where Atlassian participates (sponsor, speaker, or content) - Company User Groups (CUGs) where Atlassian participates
Note: These Partner‑specific guidelines complement, and do not replace the Atlassian Community Events Guidelines. Partners must follow both sets of guidelines.
- Education first: Sessions should teach, not sell. Showcase real solutions, patterns, and best practices. - Community value: Prioritize attendee learning and discussion over brand visibility or lead capture. - Inclusion and safety: Create accessible, respectful spaces with zero tolerance for harassment or discrimination.
Attend and contribute - Join events to listen, learn, and participate in discussions. Share practical experiences and tips relevant to Atlassian products and practices. - Follow event etiquette and organizer instructions, including any venue or platform rules.
Sponsor thoughtfully - Food, beverage, and venue support are welcome. Coordinate logistics and budgets with the organizer in advance; sponsors typically pay vendors directly. - Sponsorship does not automatically grant a speaking slot. Organizers determine agenda and speaker lineup.
Speak to educate Partners can present when the content is educational, product‑relevant, and organizer‑approved.
- A brief company intro is fine. Keep the remainder educational and non‑promotional. - Demos are welcome when they illustrate concepts, patterns, or best practices—avoid feature tours that feel like sales pitches.
Accepted - How‑to sessions, migration tips, and architecture patterns using Atlassian products and Marketplace apps. - Case studies focused on outcomes, lessons learned, and replicable practices (not commercials). - Live demos tied to a learning objective (e.g., building a workflow, improving DevOps metrics). Not accepted - Sales pitches, pricing slides, discount codes, or “book a demo now” calls‑to‑action during sessions or group Q&A. - Sessions centered on your paid services (consulting, training, classes) or lead‑gen content framed as “education.” - Recruiting or job solicitation at events. If asked directly, take the conversation offline after the event.
- If your slides removed all logos and pricing, would the talk still be valuable for attendees? If yes, you’re on the right track. - Would a neutral community member recommend this session to peers? Aim for content that’s broadly useful and unbiased.
Some Partners also teach community‑led classes or workshops. We welcome this expertise when it’s framed around community learning rather than paid offerings. - Design community sessions around learning outcomes, hands‑on practice, and takeaways. Avoid embedding sales messaging for private classes or coaching. - A discreet final slide with your logo and a website or contact handle is acceptable. Avoid pricing, promotions, or “sign up now” CTAs in the talk title, description, or main content. - Any detailed conversation about private, paid offerings should occur 1:1 after the event—not during group Q&A or session time.
Partners agree to collaborate with Champions/organizers to deliver great experiences: - Content review: Share abstracts and slides early so organizers can confirm educational alignment and brand standards. - Signage and presence: Expect modest, non‑dominant branding. Confirm limits for banners, table placements, and swag distribution in advance. - Recording and privacy: Respect the organizer’s plan around photography/recording and any attendee preferences.
Community Champions must be product users. Partners with a strong track record of well‑received events and good standing with Atlassian teams may be considered for the Community Champion program. Champions employed by Solution Partners may continue to host events and receive continuity credit for their initial contributions, provided they uphold all Community guidelines
- Model Atlassian values: be open, build with heart, and respect every attendee’s perspective and time. - Engage constructively: ask questions, offer practical guidance, and avoid abrasive or confrontational language. - Respect logistics: arrive on time, follow host instructions, and honor accessibility considerations.
Organizers may take appropriate action when guidelines are violated, which can include a private warning, removal from the event, or restrictions on future participation. Significant or repeated violations may be escalated to Atlassian Community Events program owners for review of Partner participation in future events.
Can sponsorship guarantee a speaking slot?
No. Sponsorship supports the event experience but does not entitle sponsors to stage time. Organizers select speakers based on educational value and audience fit.
May we include our pricing or special offer in a session?
No. Pricing, discounts, and promotional calls‑to‑action are not allowed during talks or group Q&A. Keep sessions educational and product‑focused.
Can we discuss our paid training classes or consulting?
Talks should not center on paid offerings. A discreet final slide may include your logo and a website/contact handle. Detailed discussions about private, paid services should happen 1:1 after the event.
Are recruiting conversations allowed?
Recruiting is not permitted at community events. If someone proactively asks, continue the conversation offline after the event.
