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Explore programmatic out-of-home advertising with Vistar Academy

This is the place for learners. Our content will guide you through every aspect of your digital out-of-home advertising journey. By exploring the OOH industry and the technology behind it, you will be able to unlock new opportunities to accelerate your education and be the expert.

[separator] Accelerate Certifications

Get certified by the experts through our Accelerate programs.

Accelerate: Foundations of DOOH Certification

This certification will provide the fundamentals and benefits of DOOH to ensure you are confident in the industry.

Accelerate: Selling DOOH Certification

This certification will provide insight into how to strategically position and embrace DOOH to meet clients requirements.

Accelerate: Strategic Creative Certification

This certification explores proven creative approaches that make DOOH campaigns stand out and drive measurable results.

[separator] Context for Maximum Impact

Learn about the foundations and value of programmatic OOH.

Industry Essentials

Industry Essentials will outline everything you need to know to build confidence in your interpretation of digital out-of-home

The Value of Dynamic Creative

We will explore the elements of a dynamic creative, the benefits, and brand success stories.

[separator] Vistar Essentials

Explore the our products designed to optimize your out-of-home experience with seamless management, data-driven insights, and real-time impact. Available to Vistar Clients and Partners.

Cortex Fleet Overview

Vistar's Cortex Fleet is an intuitive and flexible content management software (CMS), designed for an industry that is constantly innovating and improving.

Vistar's DSP Overview

Vistar’s DSP connects marketers to the largest network of ad space in DOOH. We'll show you how to plan campaigns that capture a better kind of attention.

Vistar's SSP Overview

Vistar's SSP brings automation to physical ad space for media owners to manage OOH inventory efficiently and make their screens part of those serendipitous marketing moments.

Digital out-of-home venue types

This is activity will provide an overview of digital out-of-home venue types

Introduction to Data for Digital Out-of-Home

This course will review the importance of data relating to targeting audiences and the measurement of success.

The Benefits of Programmatic in Out-of-Home

This course will review the foundations and benefits of programmatic technology.

The Fundamentals of Out-of-Home Advertising

This course will define out-of-home advertising, static vs. digital displays and the available formats types.

Introduction to the Certification: Foundations

This course will provide an overview of the content within the certification, the benefits, FAQs and what you can expect from the experience.

Foundations of DOOH Advertising

This course will define out-of-home advertising, the benefits of programmatic technology and how it enhances DOOH.

Overview of the Programmatic Ecosystem

This course will review the programmatic ecosystem and the roles and responsibilities of buyers and sellers. We will also explore creative and transaction types.

Data and Measurement Concepts

The course will explore the data landscape and the importance of data in DOOH.

How to Succeed in the Programmatic World

This course will review the tools to help you succeed and provide a conclusion to the certification.

Accelerate: Foundations of DOOH Certification Exam

This is the final exam - GOOD LUCK!

Vistar's DSP Overview Certification Exam

This is the final exam - GOOD LUCK!

Programmatic Guaranteed for Buyers

This guide will walk you through how Programmatic Guaranteed works, what to expect when planning and how to activate campaigns through Vistar’s DSP.

Performance Dashboard and Reports

This course will review how to build reports to manage the health of your campaigns.

Launching a Campaign: Insertion Orders

We will review how to create an insertion order, add creative and view real-time campaign data.

Global Planning Guide

This guide will outline the benefits of global planning in Vistar's DSP and provide a walkthrough of the experience.

Launching a Campaign: Planning

We will provide an overview of managing targeting, measurement and data options.

Admin Functions

We will review how to manage your Vistar users, advertisers, POIs and creatives.

Introduction to the DSP

This course will provide an introduction to Vistar Media's DSP.

Transacting Through an Open Exchange

This course will provide an overview of the transaction process within an open exchange

Approving & Denying Creatives

This course will review the Approvals section of Vistar’s SSP and the process of approving and denying creatives.

Transacting Through a Private Marketplace

This course we will provide an overview of the transaction process within a PMP.

Vistar's SSP Certification Exam

This is the final exam - GOOD LUCK!

Creating Packages & Deals

This course will review the Deals section of Vistar's SSP.

Auction Controls

This course will review Auction Controls

Programmatic Guaranteed for Media Owners

This guide explains how media owners can sell premium inventory with guaranteed delivery and budgets, combining the benefits of direct deals and programmatic efficiency.

Introduction to Vistar's SSP

This course will provide an overview of Vistar's SSP.

This course will review the Networks section of Vistar's SSP.

Reporting & Diagnostics

This course will review how to build reports and utilize the diagnostics section to help manage the health of your business.

Manage Users & Profile Details

This course will review the Admin section of Vistar's SSP.

The importance of a strong creative strategy

This course will review why creative is the foundation of effective DOOH and how it drives results.

Creative options for out-of-home

This course teaches you how to use static, motion, 3D/anamorphic and dynamic creative formats effectively to craft impactful out-of-home campaigns.

Best practices for effective creative

This course covers key design principles like branding, motion, data-driven relevance, color, text and layout.

Proven impact: Case Studies that move audiences

This course shows how smart creative strategies drive real results and move audiences.

Measuring creative success

This course shows you how to measure and optimize DOOH creative using clear KPIs, audience insights and AI tools to drive stronger results.

Introduction: Strategic creative

This course introduces what to expect from the certification.

Accelerate: Strategic creative certification exam

In this wrap-up course, you’ll revisit key takeaways and complete the final exam to earn your certification.

Accelerate: Selling DOOH Certification Exam

This is the final exam - GOOD LUCK!

Strategies of Selling DOOH

This course will explore different approaches to help you determine your best strategy. We'll also look at tactics to build motivation, trust and confidence in the medium.

The Myths, the Challenges and the Success Stories

This course will address common myths and challenges in DOOH , how to showcase success, and a quick study guide.

The Basics of Selling

This course will review the importance of telling a story, knowing your product and your buyer, and the best practices for leading into a pitch.

Illustrating DOOH

This course will cover the benefits and differences of digital OOH and traditional OOH. We'll also review why clients should consider DOOH and analyze the data that supports it.

Introduction to the Certification: Selling DOOH

This course will provide an overview of the content within the certification, the benefits, FAQs and what you can expect from the experience.

Restarting a Device

How to restart a device remotely in Fleet.

Introduction to Cortex Fleet

This course provides an explanation of the Overview page within Fleet.

Creating & Editing User Accounts

How to create new user accounts and edit them.

Applications & Parameters

An overview of the UAS app and how to update parameters.

Monitoring Network Health

How to create alerts and an overview of triggering alerts.

Upgrading Cortex Players

How to remotely upgrade the Cortex player.

Cortex Fleet Certification Exam

This is the final exam - GOOD LUCK!

Monitoring Devices

How to gain insight into device specific performance. The lesson covers the Device Overview page, Events, Details and Logs tabs.

Managing Devices

How to edit devices, update device flags and delete devices.

How to create, deploy and edit strategies.

Registering Devices

How to register devices individually and in bulk.

Creating a Network

How to create a new network in Fleet.

Digital out-of-home venue types

This is activity will provide an overview of digital out-of-home venue types

Introduction to Data for Digital Out-of-Home

This course will review the importance of data relating to targeting audiences and the measurement of success.

The Benefits of Programmatic in Out-of-Home

This course will review the foundations and benefits of programmatic technology.

The Fundamentals of Out-of-Home Advertising

This course will define out-of-home advertising, static vs. digital displays and the available formats types.

Introduction to the Certification: Foundations

This course will provide an overview of the content within the certification, the benefits, FAQs and what you can expect from the experience.

Foundations of DOOH Advertising

This course will define out-of-home advertising, the benefits of programmatic technology and how it enhances DOOH.

Overview of the Programmatic Ecosystem

This course will review the programmatic ecosystem and the roles and responsibilities of buyers and sellers. We will also explore creative and transaction types.

Data and Measurement Concepts

The course will explore the data landscape and the importance of data in DOOH.

How to Succeed in the Programmatic World

This course will review the tools to help you succeed and provide a conclusion to the certification.

Accelerate: Foundations of DOOH Certification Exam

This is the final exam - GOOD LUCK!

Vistar's DSP Overview Certification Exam

This is the final exam - GOOD LUCK!

Programmatic Guaranteed for Buyers

This guide will walk you through how Programmatic Guaranteed works, what to expect when planning and how to activate campaigns through Vistar’s DSP.

Performance Dashboard and Reports

This course will review how to build reports to manage the health of your campaigns.

Launching a Campaign: Insertion Orders

We will review how to create an insertion order, add creative and view real-time campaign data.

Global Planning Guide

This guide will outline the benefits of global planning in Vistar's DSP and provide a walkthrough of the experience.

Launching a Campaign: Planning

We will provide an overview of managing targeting, measurement and data options.

Admin Functions

We will review how to manage your Vistar users, advertisers, POIs and creatives.

Introduction to the DSP

This course will provide an introduction to Vistar Media's DSP.

Transacting Through an Open Exchange

This course will provide an overview of the transaction process within an open exchange

Approving & Denying Creatives

This course will review the Approvals section of Vistar’s SSP and the process of approving and denying creatives.

Transacting Through a Private Marketplace

This course we will provide an overview of the transaction process within a PMP.

Vistar's SSP Certification Exam

This is the final exam - GOOD LUCK!

Creating Packages & Deals

This course will review the Deals section of Vistar's SSP.

Auction Controls

This course will review Auction Controls

Programmatic Guaranteed for Media Owners

This guide explains how media owners can sell premium inventory with guaranteed delivery and budgets, combining the benefits of direct deals and programmatic efficiency.

Introduction to Vistar's SSP

This course will provide an overview of Vistar's SSP.

This course will review the Networks section of Vistar's SSP.

Reporting & Diagnostics

This course will review how to build reports and utilize the diagnostics section to help manage the health of your business.

Manage Users & Profile Details

This course will review the Admin section of Vistar's SSP.

The importance of a strong creative strategy

This course will review why creative is the foundation of effective DOOH and how it drives results.

Creative options for out-of-home

This course teaches you how to use static, motion, 3D/anamorphic and dynamic creative formats effectively to craft impactful out-of-home campaigns.

Best practices for effective creative

This course covers key design principles like branding, motion, data-driven relevance, color, text and layout.

Proven impact: Case Studies that move audiences

This course shows how smart creative strategies drive real results and move audiences.

Measuring creative success

This course shows you how to measure and optimize DOOH creative using clear KPIs, audience insights and AI tools to drive stronger results.

Introduction: Strategic creative

This course introduces what to expect from the certification.

Accelerate: Strategic creative certification exam

In this wrap-up course, you’ll revisit key takeaways and complete the final exam to earn your certification.

Accelerate: Selling DOOH Certification Exam

This is the final exam - GOOD LUCK!

Strategies of Selling DOOH

This course will explore different approaches to help you determine your best strategy. We'll also look at tactics to build motivation, trust and confidence in the medium.

The Myths, the Challenges and the Success Stories

This course will address common myths and challenges in DOOH , how to showcase success, and a quick study guide.

The Basics of Selling

This course will review the importance of telling a story, knowing your product and your buyer, and the best practices for leading into a pitch.

Illustrating DOOH

This course will cover the benefits and differences of digital OOH and traditional OOH. We'll also review why clients should consider DOOH and analyze the data that supports it.

Introduction to the Certification: Selling DOOH

This course will provide an overview of the content within the certification, the benefits, FAQs and what you can expect from the experience.

Restarting a Device

How to restart a device remotely in Fleet.

Introduction to Cortex Fleet

This course provides an explanation of the Overview page within Fleet.

Creating & Editing User Accounts

How to create new user accounts and edit them.

Applications & Parameters

An overview of the UAS app and how to update parameters.

Monitoring Network Health

How to create alerts and an overview of triggering alerts.

Upgrading Cortex Players

How to remotely upgrade the Cortex player.

Cortex Fleet Certification Exam

This is the final exam - GOOD LUCK!

Monitoring Devices

How to gain insight into device specific performance. The lesson covers the Device Overview page, Events, Details and Logs tabs.

Managing Devices

How to edit devices, update device flags and delete devices.

How to create, deploy and edit strategies.

Registering Devices

How to register devices individually and in bulk.

Creating a Network

How to create a new network in Fleet.

Digital out-of-home venue types

This is activity will provide an overview of digital out-of-home venue types

Introduction to Data for Digital Out-of-Home

This course will review the importance of data relating to targeting audiences and the measurement of success.

The Benefits of Programmatic in Out-of-Home

This course will review the foundations and benefits of programmatic technology.

The Fundamentals of Out-of-Home Advertising

This course will define out-of-home advertising, static vs. digital displays and the available formats types.

Introduction to the Certification: Foundations

This course will provide an overview of the content within the certification, the benefits, FAQs and what you can expect from the experience.

Foundations of DOOH Advertising

This course will define out-of-home advertising, the benefits of programmatic technology and how it enhances DOOH.

Overview of the Programmatic Ecosystem

This course will review the programmatic ecosystem and the roles and responsibilities of buyers and sellers. We will also explore creative and transaction types.

Data and Measurement Concepts

The course will explore the data landscape and the importance of data in DOOH.

How to Succeed in the Programmatic World

This course will review the tools to help you succeed and provide a conclusion to the certification.

Accelerate: Foundations of DOOH Certification Exam

This is the final exam - GOOD LUCK!

Vistar's DSP Overview Certification Exam

This is the final exam - GOOD LUCK!

Programmatic Guaranteed for Buyers

This guide will walk you through how Programmatic Guaranteed works, what to expect when planning and how to activate campaigns through Vistar’s DSP.

Performance Dashboard and Reports

This course will review how to build reports to manage the health of your campaigns.

Launching a Campaign: Insertion Orders

We will review how to create an insertion order, add creative and view real-time campaign data.

Global Planning Guide

This guide will outline the benefits of global planning in Vistar's DSP and provide a walkthrough of the experience.

Launching a Campaign: Planning

We will provide an overview of managing targeting, measurement and data options.

Admin Functions

We will review how to manage your Vistar users, advertisers, POIs and creatives.

Introduction to the DSP

This course will provide an introduction to Vistar Media's DSP.

Transacting Through an Open Exchange

This course will provide an overview of the transaction process within an open exchange

Approving & Denying Creatives

This course will review the Approvals section of Vistar’s SSP and the process of approving and denying creatives.

Transacting Through a Private Marketplace

This course we will provide an overview of the transaction process within a PMP.

Vistar's SSP Certification Exam

This is the final exam - GOOD LUCK!

Creating Packages & Deals

This course will review the Deals section of Vistar's SSP.

Auction Controls

This course will review Auction Controls

Programmatic Guaranteed for Media Owners

This guide explains how media owners can sell premium inventory with guaranteed delivery and budgets, combining the benefits of direct deals and programmatic efficiency.

Introduction to Vistar's SSP

This course will provide an overview of Vistar's SSP.

This course will review the Networks section of Vistar's SSP.

Reporting & Diagnostics

This course will review how to build reports and utilize the diagnostics section to help manage the health of your business.

Manage Users & Profile Details

This course will review the Admin section of Vistar's SSP.

The importance of a strong creative strategy

This course will review why creative is the foundation of effective DOOH and how it drives results.

Creative options for out-of-home

This course teaches you how to use static, motion, 3D/anamorphic and dynamic creative formats effectively to craft impactful out-of-home campaigns.

Best practices for effective creative

This course covers key design principles like branding, motion, data-driven relevance, color, text and layout.

Proven impact: Case Studies that move audiences

This course shows how smart creative strategies drive real results and move audiences.

Measuring creative success

This course shows you how to measure and optimize DOOH creative using clear KPIs, audience insights and AI tools to drive stronger results.

Introduction: Strategic creative

This course introduces what to expect from the certification.

Accelerate: Strategic creative certification exam

In this wrap-up course, you’ll revisit key takeaways and complete the final exam to earn your certification.

Accelerate: Selling DOOH Certification Exam

This is the final exam - GOOD LUCK!

Strategies of Selling DOOH

This course will explore different approaches to help you determine your best strategy. We'll also look at tactics to build motivation, trust and confidence in the medium.

The Myths, the Challenges and the Success Stories

This course will address common myths and challenges in DOOH , how to showcase success, and a quick study guide.

The Basics of Selling

This course will review the importance of telling a story, knowing your product and your buyer, and the best practices for leading into a pitch.

Illustrating DOOH

This course will cover the benefits and differences of digital OOH and traditional OOH. We'll also review why clients should consider DOOH and analyze the data that supports it.

Introduction to the Certification: Selling DOOH

This course will provide an overview of the content within the certification, the benefits, FAQs and what you can expect from the experience.

Restarting a Device

How to restart a device remotely in Fleet.

Introduction to Cortex Fleet

This course provides an explanation of the Overview page within Fleet.

Creating & Editing User Accounts

How to create new user accounts and edit them.

Applications & Parameters

An overview of the UAS app and how to update parameters.

Monitoring Network Health

How to create alerts and an overview of triggering alerts.

Upgrading Cortex Players

How to remotely upgrade the Cortex player.

Cortex Fleet Certification Exam

This is the final exam - GOOD LUCK!

Monitoring Devices

How to gain insight into device specific performance. The lesson covers the Device Overview page, Events, Details and Logs tabs.

Managing Devices

How to edit devices, update device flags and delete devices.

How to create, deploy and edit strategies.

Registering Devices

How to register devices individually and in bulk.

Creating a Network

How to create a new network in Fleet.