ALL CAPS, visual identity
May we introduce you to Cappie, the new mascot of the ALL CAPS street art festival? Cappie is from the legendary one-eyed New York Fatcap family, which was found on cans like Rusto and Krylon—the first brands used by early NY graffiti artists. Therefore, it's indispensable in the scene and still a favorite for many.
The colors of the ALL CAPS identity are chosen from the range of MONTANA CANS, named Strawberry, Marble, Linden, and Viola.
