Entrepreneurs...

Project: Brand Refresh & Campaign Development

Overview: The Bradenton Area EDC drives economic growth in Manatee County by attracting, supporting, and connecting businesses.

Challenge: Rebrand to appeal to a wide audience — from international companies to local partners — while clearly communicating objectives and standing out in a competitive space.

Solution: Developed a bold brand campaign positioning the Bradenton Area as a prime business destination.

Results: An award-winning brand kit now integrated across all EDC marketing — from business cards to digital ads, and outreach materials. The branded gift box received an Addy Award from the Suncoast chapter of the American Advertising Federation.

Project: Animated Promotional Video

Overview: Realize Bradenton launched BAM!Fest to spotlight Downtown Bradenton’s arts scene and support redevelopment efforts along the Riverwalk.

Challenge: As a first-time event with no prior materials or brand recognition, marketing needed to spark interest and clearly convey the festival’s concept.

Solution: Created a 30-second animated video to capture the event’s energy and give audiences a vivid preview of what to expect.

Results: The video premiered with nearly 1,000 views across social media, generating buzz and public awareness for the inaugural event.

Project: Brand Repositioning & Website Development

Overview: IFS has delivered student insurance solutions for over 30 years across K–12, higher ed, and international markets.

Challenge: Following a merger with FutureHealth, IFS needed a unified brand and digital presence.

Solution: Launched a rebrand with a new visual identity and a streamlined, custom website tailored to both B2B and B2C users.

Results: A refreshed brand, improved user experience, and consolidated platform for students and administrators.

Project: Event Branding, Planning & Marketing

Overview: The 26 West Entrepreneurship Center hosted 30+ local hospitality entrepreneurs to spotlight the region’s food scene and support State College of Florida’s Hospitality & Tourism program.

Challenge: Promote local businesses, raise awareness for 26 West, and generate support for future hospitality leaders.

Solution: Developed full event branding with a landing page, digital/print ads, video, and swag to engage the community and drive attendance.

Results: Over 250 attendees surpassed goals, and the promotional flyer earned an Addy Award from AAF Suncoast.