Marketing Program Management Services

Transforming Ideas into Action

Consistency is the foundation of successful marketing communications. Program Management, the execution and delivery of your marketing communications program, is one of Prism Group’s key differentiators and a major factor in our clients’ success. Once your marketing strategy has been developed, we then move into active program management, including publishing content, sending emails, social media promotion, developing graphics, and ensuring you have a steady stream of high-quality content to achieve your marketing communications goals.

LEARN MORE: How We Work – Our Three-Phase Process for Digital Marketing Success

Content Development and Distribution

This is where the rubber meets the road. All the best planning, creativity, and content means nothing unless it is communicated and consumed by your Buyers. We pride ourselves on our ability to maintain an efficient, high-quality, and consistent marketing communications program.

Using a mutually agreed publishing cadence for each channel, we develop and publish content on a consistent, regular basis.

• Blog Article Publishing and Distribution. We consistently publish blog articles developed in collaboration with you and provide you with control over what gets published and when. We handle the SEO, and you see the results.
• Social Media Publishing and Management. We provide a steady stream of social media posts based on blog publishing, article curation, video development, event calendar, photos from the field, and more. We employ a completely automated online review and approval process, giving you control over what gets published and when.
• Lead Nurturing Emails. We design and build lead nurturing emails to leverage the published content, and send them to your customers and prospect lists.

LEARN MORE: The Prism Group Content Development Process

Program Management

Program Management. We use several cloud-based tools to deliver a consistent, high-quality and credible marketing communications program designed to achieve your goals.

• Content Development Plan. We start with a Content Development plan carefully created and based on a comprehensive analyses of your ongoing keyword performance (organic SEO), having content at all stages of the Buyer’s Journey, and Thought Leadership goals. We ensure that every piece of content we create is strategically aligned to engage your target audience and drive results.LEARN MORE: Prism Group Content Development Planning
• Marketing Calendar. We create and maintain a dynamic Marketing Calendar accessible via the cloud, providing you with short- and medium-term visibility on the content development process. This calendar is pivotal in coordinating your marketing efforts and ensuring timely execution of strategies.
• Project Management. We manage and maintain an ongoing, cloud-based Task List and/or Project Plan (as necessary) to ensure critical tasks don’t fall through the cracks, and to help reprioritize in response to changing market conditions.
• Collaboration Platform. All critical documents are shared securely using a cloud-based system with your team, allowing easy access, edits, and efficient collaboration.
• Regular Status Calls. On a regular basis, typically once a week or every other week, we meet online or in-person to cover progress, align priorities, and collaborate on key tasks for managing a consistent marketing communications program.

Program Analysis and Evaluation

Measure and Adjust (Reporting and Analysis). We analyze the key performance metrics (KPIs) needed to assess our progress, report back to you, and make any necessary adjustments.

• We provide regular Metrics Reports to you in a consistent, easy-to-digest format for quick analysis (typically monthly or quarterly).
• Analyze Key Metrics. We analyze program KPIs and provide commentary on what’s working and opportunities for improvement.
• Adjust as Needed. We further provide recommendations for closing any performance gaps, leveraging competitive strengths, responding to emerging industry developments and trends, and optimizing marketing spends.
• Incorporate the accepted recommendations and execute another cycle of marketing communications.