100 procent | Marketing automation agency

100procent Marketing
Automation Agency

Where is the real impact?

A lot is being thought out, presented and optimised — but it remains difficult to clearly show what marketing automation actually delivers.

OUR PROMISE

We always focus on one critical journey at a time and make impact measurable. No abstract KPIs, but demonstrable uplift in conversion, revenue or retention.

Are we actually moving forward — or just staying busy?

Investments are made in marketing automation, but it’s hard to see whether this leads to structural maturity and growth.

OUR PROMISE

We create direction and clarity with a clear roadmap per phase. Every step is measurable and builds on the previous one — making growth predictable and manageable.

Why does personalisation get stuck in plans and pilots?

Data is available, but journeys remain generic and true relevance never materialises.

OUR PROMISE

We bring personalisation from theory into practice. From data models to live journeys that drive real customer behaviour — without endless pilots or delays.

Are we doing what’s right for the business — or what the platform dictates?

Technology has taken the lead, while commercial and customer‑centric priorities fade into the background.

OUR PROMISE

We always start from business objectives and translate them into concrete use cases. Fully tool‑agnostic, ensuring marketing technology supports the business instead of steering it.

Why does marketing automation feel so slow?

Decisions take time, projects pile up and every change seems to depend on multiple stakeholders.

OUR PROMISE

At 100procent, you work directly with senior specialists who combine strategy and execution. Fewer handovers, higher pace, and a clear focus on rapid time‑to‑value.

Carglass®

Carglass® has achieved impressive results in five years with the GLASS project. The customer relationship has improved, and the percentage of customers making appointments digitally has increased from 35% to 70%.

-> Read the case

Just Eat Takeaway

For this JET campaign, we joined forces. 100procent is part of United Playgrounds, and together with sister company LiveWall, we conceived and developed this game with the aim of strengthening employer branding and recruitment

-> Read the case

NRC

For NRC, we developed a completely new user interface for their email marketing. This was a significant challenge as we had never before conceived and developed something around an existing platform.

-> Read the case

Hans Anders

To hyper-personalize this Post-Purchase campaign, we’ve integrated nine data sources. The primary objective was to enhance the overall customer experience throughout the entire journey. Both the customer and we are thrilled with the outcome.

-> Read the case

100%

We always strive for maximum results

Happy employees in the office

100+

Collaborations with A-brands

A selection of our partners in the fields of CDP, Personalisation and Marketing Automation:

Our Services

Strategy

Marketing automation is at the core of all your marketing activities. By smartly leveraging data, you can personalize marketing activities and ensure that your message is always relevant to the various stages of the customer journey.

After an intake and analysis of the maturity level, we use customer insights and customer journey mapping to develop your strategic roadmap. Your route to marketing success. 100% mapped out.

Our Services

Data

Data is the heart of your marketing automation strategy. Your company holds a treasure trove of valuable data. We ensure that all data is accessible and assist you in extracting relevant information from various service, sales, or transactional data streams.

We can add external data for profile enrichment, and we activate everything in the customer journeys to communicate genuinely on a personal level. At 100procent, we adhere to GDPR guidelines and collaborate closely with the majority of Customer Data Platforms (CDPs). We extract the utmost value from your data. 100%.

Our Services

Creation

We believe in personalized communication with your target audience, with hyper-personalization as the key. Our passion lies in developing omnichannel campaigns that not only look appealing (and win awards) but also deliver maximum results.

Our experts in content and marketing automation collaborate closely with you, ensuring we create fantastic on-brand content that seamlessly aligns with your campaign strategy. This, in turn, fulfills the ambitions and marketing objectives. Make an impact with your campaigns!

Our Services

Technology

At 100procent, we understand how crucial it is for your marketing technology landscape to align with your strategic ambitions. That’s why we not only provide advice but also organize demo days, draft the implementation plan, and carry out the implementation for you, either independently or collaboratively with your team.

Our expertise spans various sectors and software providers. We operate vendor-neutral, allowing us to deliver customized solutions tailored specifically to your needs and goals.