At the end of 2024, one of the eight Major League Baseball founder clubs, the Oakland Athletics, decided to shorten its name to just “Athletics” since it plans to officially relocate to Las Vegas. However, for two seasons, the team will be playing in Sacramento. This is quite a serious shift for the Athletics, as they have been playing in Oakland for more than fifty seasons.
Meaning and history
The “A’s” (which is the team’s most popular nickname along with “The Elephants”) have always been one of the strongest competitors in the MLB. Throughout its long existence — actually, a very long, since the Athletics were founded in 1901 — the club has won 9 World Series titles, 15 AL Pennants, and 17 West Division Titles. And now, with the relocation and the significant rebranding, the famous franchise opens a new chapter in its history. Hopefully, an even more successful one.
Interestingly, with the renaming of the club, its visual identity remained almost the same. But, first things first, and let’s take a brief look at the evolution of the Athletics logo throughout the years, starting with the very beginning of the 20th century.
As we have already mentioned, the team was established in 1901, and its original name was the Philadelphia Athletics. Back then the club had been using a bright blue and white color palette for its identity and for the first decades the logo of the team was composed of just a bold capital “A”. In 1920 the first logo with an elephant appeared. And since then the Athletics got both of their nicknames, which are still actual today.
The elephant emblem was modernized and by the middle of the 1950s, it turned into a very cool image with a happy elephant balancing on a baseball. A year later, the club relocated to a new place and changed its name to the Kansas City Athletics. Under this name and with the circus elephant logo the “A’s” stayed until 1967. And, finally, in 1968 the Elephants reached their new home, Oakland, where they will be playing for 57 seasons.
With the relocation, the official color palette of the Oakland Athletics was changed to green and gold, yet in the first years, those were pretty light and bright shades of both colors. The logo itself was based on a roundel, representing the baseball, and a bold gothic-styled “A’s” in the center. The geometric shape with distinctive contours was decorated with chevron-shaped stitches in yellow and green. One of the versions had a solid yellow background, and then the composition got some additions, like a shoe on the left, and an extra inscription on top. It was like that until the beginning of the 1980s. Intensity, and an overweighted design.
The new era of the Oakland Athletics’ visual identity started in 1982. This is when the baseball background was changed to a simple yet sleek circular frame, and the color palette got deeper and more serious. On the first version the central “A’s” was painted in yellow, and later turned green gaining a dark yellow outline.
The last official logo of the team, named the Oakland Athletics, was introduced in 1993 and stayed unchanged until 2024. It was a bold green “A’s” in a sleek gothic-style font, written against a plain white background in the center of a roundel with a wide green frame. The full name of the club was written around the frame in simple white capitals of a slightly narrowed sans-serif typeface. And this exact badge became a basis for the logo, which the club started using after their rebranding to “Athletics”.
So, after the announcement of dramatic changes in the club’s location and naming, in 2024, it took several months for the designers to come up with the new badges It was introduced in 2025, and even though it is based on the historical Athletics badge, it looks very modern and strong.
The logo features just one element, the iconic gothic “A’s”, which is now written on a plain white background without any framing. The shade of green was darkened even more, creating a noble and sleek look for the minimalistic insignia. The sharp rails of the lines in the capital “A” evoke a sense of strength and determination, showing the fighting spirit of the Athletics and their professionalism.
Helmet
For the helmets of the Athletics’ players the logo remains unchanged: it’s whether a solid white “A’s” insignia on a deep green background, or the contoured in yellow one on a background with a slightly lighter shade of green. One of the design versions of the Athletics helmets and caps feature solid green color with a bright yellow visor, combining all three official colors of the franchise in one piece.
Uniform
As for the uniform of the newly-born franchise, there are four versions. The Home one features white jerseys and pants, with the script “Athletics” insignia diagonally written across the chest. The lettering is set in dark green with a wide yellow outline. The back of the jerseys comprise the name of the player and the number, both executed in the same green and yellow color palette in a geometric sans-serif font.
The road uniform of the players feature the same concept and design, but both the jerseys and the pants turn medium-dark gray. The caps and helmets here are solid green, looking very expensive and elegant.
The first Alternate version of the Athletics uniforms is composed of a solid green jersey with the white script lettering in a yellow outline, and plain white pants without any bright details.
There is also another alternate uniform the club is going to use, and it has a slightly different design. The script lettering, crossing the chest, here is replaced by a simple large “A’s” insignia, written in dark green with a white outline on a solid yellow jersey. The simple white pants accompany the look.
Color and font
The main symbol of the Athletics baseball club, the “A’s”, is executed in a custom gothic-styled font, which has somewhat similar to such commercial typefaces as Temporal by E-phemera, or Old English Regular by Monotype. The capital letter is followed by a simple sans-serif “S”.
As for the script “Athletics” wordmark, written on the jerseys of the team’s players, it uses the similar shape of the first “A”, yet all the following characters are written in a font, which is pretty close to Confetti Bold, or Monoline Script Regularly, with some significant changes.
The official color palette of the Athletics baseball club is composed of three shades — Green, Gold, White, the colors, which work brilliantly on their towns, and create a bright and memorable look when put together.
GREEN
PANTONE: PMS 547 C
HEX COLOR: #003831;
RGB: (0, 56, 49)
CMYK: (100, 0, 13, 78)
WHITE
PANTONE: PMS 7436 C
HEX COLOR: #FFFFFF;
RGB: (255, 255, 255)
CMYK: (0, 0, 0, 0)
ORANGE – YELLOW
PANTONE: PMS 7409 C
HEX COLOR: #EFB21E;
RGB: (239, 178, 30)
CMYK: (0, 26, 87, 6)



