Connected visitor experiences for culture, heritage and tourism
Launch accessible, multilingual and interactive digital experiences without app downloads, hardware or complex implementation.
Trusted by cultural spaces across Europe, serving millions of visitors annually.
Everything cultural teams need to connect visitors with places
Inspire discovery and attract visitors
Connect cultural places, routes and local experiences through a visitor experience layer that makes discovery feel intentional instead of fragmented.
- Destination itineraries built around time, interests and nearby places
- Cultural agendas that make events and activities easier to discover
- Cross-recommendations that guide visitors to related experiences
Explore the platform
Visitor App
No-download visitor experiences.
CMS
Create, manage and publish content.
Analytics
Understand what matters.
Accessibility
Inclusive experiences by design.
AI & Automation
Assistant-supported workflows.
Gamification
Interactive challenges and rewards.
Content Services
Expert storytelling and production.
Need help choosing?
Tell us about your site, route or destination.
Talk to usFor cultural teams connecting places, visitors and public value
Digital visitor experiences for museums and heritage sites
Museums and heritage sites need interpretation that goes beyond static labels, while staying practical for local teams to operate.
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Connect cultural places into one destination experience
Destinations often have many great places, but visitors struggle to plan, connect and experience them together.
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Digital experiences for guided routes
Visitors want more than a map. They want guidance that makes every step meaningful.
Learn moreReal visitor experience work across accessibility, scale and launch models
Accessible interpretation for a complex collection
10 languages
High-volume visitor experience with strong satisfaction
9/10 satisfaction
Premium visitor experience launched with local-team operation
30-day launchWith the adoption of Zoomguide as the main digital mediation tool, daily usage has more than doubled at major monuments such as the Pena Palace and the Sintra Palace, with satisfaction ratings above 9/10.
Pedro Trocado Parques de Sintra
Ideas and case studies for better visitor experiences
View all resources
Why are we reading museum panels less and less?
A reflection on why visitors are reading exhibition panels less and how museums can respond with better hierarchy, storytelling and multi-layered content.
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How storytelling and gamification increase tourist dwell time in cultural spaces
Storytelling and gamification help cultural spaces create more participatory routes, increasing visitor engagement and dwell time.
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From the museum to the city: when the network multiplies the value of culture
A view on how museums, cities and territories can work as a network to extend the cultural journey and create more value for visitors and institutions.
Read moreReady to improve your visitor experience?
Talk to Zoomguide about the right digital experience for your museum, route, city or destination.