Zeta and OpenAI
Team Up
"We've formed many partnerships throughout Zeta's history, but none will be more instrumental than the one we are embarking on with OpenAI"
-David A. Steinberg
Co-Founder, Chairman, and CEO, Zeta Global
Zeta and OpenAI Power Answer-Driven Marketing with Athena
"Zeta shows how advanced AI moves beyond insight and into action. By working together, we are bringing agentic intelligence directly into everyday marketing workflows, helping enterprises move faster and act with confidence."
- Giancarlo 'GC' Lionetti, Chief Commercial Officer, OpenAI
Imagine if…
A CMO could turn marketing & advertising into one powerful engine for ROI.
Zeta unites every owned and paid channel into a single platform, giving CMOs and CFOs a faster, clearer path to reliable ROI. No more silos, just accelerated growth.
Imagine if…
Wasted impressions were a thing of the past.
With Zeta's identity-powered activation, performance isn't only guaranteed, it's predictable. Plan, buy, and optimize across channels connecting every touchpoint to real business impact.
Imagine if…
Solving every marketing challenge was effortless, precise, and lightning-fast.
Goodbye, busywork. From pre-built to custom, Zeta's AI Agents take action instantly—executing workflows, optimizing spend, and scaling impact across the customer journey.
Imagine if…
Your campaigns could be backed by certainty.
With deterministic attribution and real-time intent, Zeta ties each customer experience to measurable outcomes—making every decision accountable, and every dollar go further.
Our Superpower is AI-Powered Marketing
Zeta Marketing Platform
The ZMP unifies Identity, Intelligence, & Activation for better consumer experiences and greater brand results.
Data Management CDP
Create individualized experiences and drive better results throughout the customer lifecycle.
Messaging ESP
Activation DSP
Harness the full potential of paid media to fuel customer acquisition and long-term loyalty across all channels.
Zeta Data by the Numbers
