Terms of Service

Last Updated: 14 March 2026

These Terms of Service ("Terms") constitute a legally binding agreement between you ("you", "your") and ZF Solutions AB (reg. no. 559439-8116), trading as Zellify ("Zellify", "we", "our", "us"), governing your access to and use of the Zellify platform, website at zellify.app, and all related services (collectively, the "Service").

Registered address: Minkvägen 46, 191 39 Sollentuna, Sweden

By creating an account or using the Service, you confirm that you have read, understood, and agree to be bound by these Terms and our Privacy & Cookie Policy. If you do not agree, you must not use the Service.


1. The Service

Zellify is a Web2App platform that enables mobile app businesses to acquire, convert, and monetise users on the web — before they reach the App Store. The Service includes:

  • Funnel Builder. A no-code, drag-and-drop editor for creating web-based onboarding funnels, quizzes, intake flows, and landing pages. Includes page templates, custom components, funnel personalization with conditional routing, variable systems for dynamic content, and real-time preview.
  • AI-Powered Tools. AI funnel generation (describe what you want and Zellify builds it), AI component editing, and AI-driven analysis and recommendations for your funnels and campaigns.
  • Monetisation. Web paywalls with full pricing control, upsell and downsell flows, intent-based pricing, and dynamic paywalls — all processed through your own Stripe or Paddle account, bypassing App Store fees.
  • Attribution. First-party web attribution that sends real-time conversion data (sign-ups, purchases, subscriptions) back to your ad platforms, including Meta, TikTok, and Google, bypassing iOS ATT and SKAdNetwork limitations.
  • A/B Testing & Experimentation. Funnel-level and page-level A/B testing with configurable traffic splits, goal tracking (conversions, revenue, custom events), and performance comparison dashboards.
  • Analytics & Insights. Real-time dashboards for funnel performance, drop-off analysis, user paths, conversion rates, and unit economics by campaign and channel.
  • Cancellation Flows. Custom web-based flows for subscription cancellation and retention.
  • Integrations. Connections to third-party platforms for advertising (Meta, TikTok, Google), analytics (PostHog, Amplitude, Google Analytics, Google Tag Manager), payments (Stripe, Paddle), entitlement sync (RevenueCat), CRM and marketing automation (Klaviyo, Mailchimp), and workflow tools (Zapier, Segment, Calendly, custom webhooks).

We may add, modify, or discontinue features of the Service at any time. Material changes that affect your use will be communicated with reasonable notice.


2. Eligibility

To use the Service, you must:

  • Be at least 18 years of age.
  • Have the legal capacity and authority to enter into a binding agreement.
  • If acting on behalf of an organisation, have the authority to bind that organisation to these Terms.
  • Not be prohibited from using the Service under any applicable law or regulation.

3. Account Responsibilities

3.1 Account Security

You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account. You must immediately notify us at [email protected] if you suspect any unauthorised access.

3.2 Account Information

You agree to provide accurate, current, and complete information when creating your account and to keep this information up to date. We reserve the right to suspend accounts with materially inaccurate information.

3.3 Restrictions

You may not share, transfer, or sell your account access to any third party, or allow multiple individuals to use a single account, unless your subscription plan explicitly permits multiple users.


4. Your Content and Funnels

4.1 Ownership

You retain all rights to the content you create through the Service, including funnels, pages, custom components, copy, images, and configurations ("Your Content"). Zellify does not claim ownership over Your Content.

4.2 Licence to Zellify

By using the Service, you grant us a limited, non-exclusive, worldwide licence to use, store, process, host, and display Your Content solely to the extent necessary to provide, maintain, and improve the Service. This includes rendering and serving your published funnels to your end users.

4.3 End User Data

When your end users interact with your published funnels (e.g., completing quizzes, submitting forms, making purchases), data is collected on your behalf. You are the data controller for this end user data. You are responsible for:

  • Providing your own privacy policy and cookie consent mechanisms on your published funnels where required by law.
  • Ensuring your funnels comply with applicable data protection regulations (GDPR, CCPA, etc.) in the jurisdictions where your end users are located.
  • Obtaining any necessary consents from your end users for the data you collect through your funnels.

4.4 Prohibited Content

You may not use the Service to create, host, or distribute funnels or content that:

  • Is unlawful, fraudulent, misleading, or deceptive.
  • Infringes on third-party intellectual property, privacy, or publicity rights.
  • Promotes illegal products or services.
  • Contains malware, phishing elements, or other harmful material.
  • Violates the advertising policies or terms of any connected third-party platform.

5. Third-Party Platform Integrations

5.1 Connecting Your Accounts

The Service allows you to connect third-party platform accounts for advertising, analytics, payments, entitlement sync, CRM, and other purposes. When you connect a third-party account, you:

  • Authorise Zellify to access, retrieve, and store data from that platform on your behalf using the platform's APIs.
  • Authorise Zellify to send data to that platform on your behalf (e.g., attribution events, conversion data).
  • Where applicable, authorise Zellify to perform actions within that platform as you instruct through the Service (e.g., creating or editing ad campaigns).
  • Confirm that you have the necessary rights and permissions to grant this access and that doing so does not violate any agreement you have with the third-party platform.

5.2 Advertising Platforms (Meta, TikTok, Google)

When you connect advertising platform accounts, Zellify may:

  • Read campaign, ad set, ad, and performance data from your account.
  • Send real-time attribution and conversion events back to the platform to improve ad targeting and reporting.
  • Perform campaign management actions (create, edit, pause, delete campaigns, ad sets, and ads; adjust budgets and creatives) as you instruct.

You are solely responsible for:

5.3 Payment Integrations (Stripe, Paddle)

Zellify enables you to collect payments from your end users through your own Stripe or Paddle account. Payments flow directly to your account — Zellify does not hold, process, or have access to your end users' full payment card details. You are responsible for:

  • Maintaining your Stripe or Paddle account in good standing.
  • Complying with Stripe's or Paddle's terms of service and applicable payment regulations.
  • Handling refunds, chargebacks, and disputes with your end users.
  • Tax compliance, invoicing, and any obligations related to payments you receive (noting that Paddle acts as Merchant of Record and handles VAT/sales tax on your behalf where applicable).

5.4 Other Integrations

Connections to analytics (PostHog, Amplitude, Google Analytics), entitlement sync (RevenueCat), CRM (Klaviyo, Mailchimp), workflow tools (Zapier, Segment), and scheduling (Calendly) are provided as-is. You are responsible for complying with each provider's terms and ensuring that the data you send through these integrations is handled in accordance with applicable laws.

5.5 Platform Availability

Third-party integrations depend on the availability and functionality of those platforms' APIs. We are not liable for any downtime, API changes, rate limits, deprecations, or policy changes imposed by third-party platforms that affect the Service.

5.6 Disconnecting

You may disconnect a third-party account at any time through the Service. Upon disconnection, we will stop accessing new data from that platform. Previously stored data is subject to our Privacy & Cookie Policy.


6. AI-Powered Features

6.1 How AI Is Used

The Service uses artificial intelligence to help you build, optimise, and analyse your funnels and advertising performance. AI features include funnel generation from text prompts, component creation and editing, campaign analysis, and performance recommendations. These features are powered by third-party AI models (including Anthropic's Claude).

By using AI-powered features, you acknowledge that:

  • Your funnel content, advertising data, and campaign metrics may be transmitted to AI service providers for processing.
  • AI-generated outputs (funnels, components, insights, recommendations) are provided as starting points or suggestions only and do not constitute professional advertising, financial, legal, or business advice.
  • You are solely responsible for reviewing, verifying, and approving any AI-generated content before publishing it or acting on it.

6.2 Accuracy and Limitations

AI outputs may be inaccurate, incomplete, generic, or unsuitable for your specific circumstances. Zellify does not guarantee the accuracy, completeness, reliability, or legal compliance of any AI-generated content. You must review all AI-generated funnels, copy, and recommendations before use.


7. Fees and Payment

7.1 Pricing

Access to the Service may be subject to subscription fees, revenue-based fees, or other charges as communicated to you during sign-up or within the Service. Fee structures and tiers are subject to change.

7.2 Billing

Fees are billed on a recurring basis (monthly or annually, depending on your plan) and processed through our third-party payment providers. You authorise us to charge your payment method for all applicable fees.

7.3 Revenue-Based Fees

Where your plan includes revenue-based pricing, fees are calculated as a percentage of revenue processed through your Zellify-hosted funnels. Revenue calculations are based on data from your connected payment provider (Stripe or Paddle).

7.4 Price Changes

We may change our pricing at any time. For existing subscribers, we will provide at least 30 days' notice before any price increase takes effect. Continued use after a price change constitutes acceptance.

7.5 Refunds

Fees are generally non-refundable, except where required by applicable law. If you believe you have been charged in error, contact [email protected] within 14 days.


8. Acceptable Use

You agree not to use the Service to:

  • Violate any applicable law, regulation, or third-party rights.
  • Create misleading, deceptive, or fraudulent funnels, paywalls, or advertisements.
  • Collect personal data from end users without appropriate legal basis or consent.
  • Process payments for illegal products, services, or activities.
  • Infringe on intellectual property, privacy, or publicity rights.
  • Host, link to, or distribute malware, phishing content, spam, or harmful material.
  • Circumvent, disable, or interfere with security features of the Service.
  • Attempt to gain unauthorised access to the Service, other accounts, or connected systems.
  • Reverse engineer, decompile, or disassemble any part of the Service.
  • Overburden, stress-test, or scrape the Service or its infrastructure.
  • Resell, sublicense, or commercially redistribute the Service without our written consent.
  • Violate the policies of any connected third-party platform.

We reserve the right to investigate suspected violations and to suspend or terminate accounts accordingly.


9. Intellectual Property

9.1 Our Property

All rights, title, and interest in and to the Service — including software, code, the funnel editor, templates, designs, logos, trademarks, documentation, and all other intellectual property — are and remain the exclusive property of ZF Solutions AB or its licensors. Nothing in these Terms grants you any right to use our trademarks, logos, or branding without prior written consent.

9.2 Templates and Pre-Built Components

Zellify provides templates, pre-built components, and design assets within the Service. You are granted a non-exclusive, non-transferable licence to use these materials solely within funnels created and hosted on the Zellify platform. You may not extract, redistribute, or resell these materials outside the Service.

9.3 Feedback

If you provide suggestions, feature requests, or other feedback about the Service, we may use it without restriction or obligation to you.


10. Data and Privacy

Your use of the Service is governed by our Privacy & Cookie Policy, which describes how we collect, use, store, and protect your personal data, data obtained from connected third-party platforms, and data collected through your published funnels.

By connecting third-party accounts and using AI-powered features, you consent to the data collection, processing, and sharing described in our Privacy & Cookie Policy.

You acknowledge that you act as the data controller for any personal data collected from your end users through your published funnels, and that Zellify acts as a data processor for such data on your behalf.


11. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES INCLUDING:

  • IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
  • WARRANTIES THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE OF HARMFUL COMPONENTS.
  • WARRANTIES REGARDING THE ACCURACY, RELIABILITY, OR LEGAL COMPLIANCE OF AI-GENERATED CONTENT, FUNNELS, COPY, INSIGHTS, OR RECOMMENDATIONS.
  • WARRANTIES REGARDING THE AVAILABILITY, PERFORMANCE, OR CONTINUED OPERATION OF THIRD-PARTY PLATFORMS, THEIR APIS, OR INTEGRATIONS.
  • WARRANTIES REGARDING THE CONVERSION RATES, REVENUE, OR BUSINESS OUTCOMES ACHIEVABLE THROUGH THE SERVICE.

12. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW:

  • Exclusion of indirect damages. IN NO EVENT SHALL ZELLIFY, ITS DIRECTORS, EMPLOYEES, AGENTS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, REVENUE, DATA, BUSINESS OPPORTUNITIES, GOODWILL, AD SPEND, OR ANTICIPATED SAVINGS, REGARDLESS OF THE CAUSE OF ACTION OR THEORY OF LIABILITY.

  • Cap on direct damages. OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR YOUR USE OF THE SERVICE SHALL NOT EXCEED THE GREATER OF: (A) THE TOTAL FEES YOU PAID TO ZELLIFY IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED EUROS (€100).

  • Ad spend and revenue disclaimer. ZELLIFY IS NOT LIABLE FOR ANY ADVERTISING SPEND, FEES, OR CHARGES INCURRED ON YOUR CONNECTED THIRD-PARTY ADVERTISING ACCOUNTS, OR FOR ANY REVENUE LOSS RESULTING FROM FUNNEL DOWNTIME, PAYWALL ERRORS, PAYMENT PROCESSING FAILURES, ATTRIBUTION DISCREPANCIES, OR AI RECOMMENDATIONS. YOU ARE SOLELY RESPONSIBLE FOR MONITORING YOUR AD SPEND, VERIFYING YOUR FUNNEL PERFORMANCE, AND REVIEWING ALL AI-GENERATED CONTENT BEFORE USE.

  • Third-party platforms. ZELLIFY IS NOT LIABLE FOR ACTIONS TAKEN BY THIRD-PARTY PLATFORMS, INCLUDING ACCOUNT SUSPENSIONS, POLICY CHANGES, API DEPRECATIONS, OR DATA LOSS CAUSED BY THOSE PLATFORMS.

These limitations apply even if Zellify has been advised of the possibility of such damages and even if any remedy fails of its essential purpose. Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of the above limitations may not apply to you.


13. Indemnification

You agree to indemnify, defend, and hold harmless ZF Solutions AB, its officers, directors, employees, and agents from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or in connection with:

  • Your use of the Service or violation of these Terms.
  • Your published funnels, paywalls, and any content you create or distribute through the Service.
  • Data you collect from your end users through the Service.
  • Your violation of any applicable law, regulation, or third-party right.
  • Your violation of any third-party platform's terms, policies, or advertising guidelines.
  • Actions performed through Zellify on your connected advertising, payment, or analytics accounts.
  • Any dispute between you and your end users, payment providers, or advertising platforms.

14. Suspension and Termination

14.1 Termination by You

You may stop using the Service and request account deletion at any time by contacting [email protected]. Termination does not entitle you to a refund of prepaid fees. Your published funnels will be taken offline upon account deletion.

14.2 Termination by Us

We reserve the right to suspend or terminate your access to the Service, with or without notice, if:

  • You breach these Terms or our Privacy & Cookie Policy.
  • Your published funnels contain prohibited content or violate applicable laws.
  • Your use of the Service poses a risk to the Service, its infrastructure, its users, or third parties.
  • We are required to do so by law, a valid legal order, or a third-party platform requirement.
  • Your connected third-party platform accounts are suspended or terminated by those platforms.

14.3 Effect of Termination

Upon termination:

  • Your right to use the Service ceases immediately.
  • Your published funnels will be taken offline.
  • We may delete your account and associated data in accordance with our Privacy & Cookie Policy.
  • Sections that by their nature should survive termination will remain in effect, including Sections 9 (Intellectual Property), 11 (Disclaimers), 12 (Limitation of Liability), 13 (Indemnification), and 16 (Governing Law).

15. Modifications to These Terms

We may modify these Terms at any time. When we make material changes, we will:

  • Update the "Last updated" date at the top of this page.
  • Notify you via email or an in-app notification at least 30 days before the changes take effect.

Your continued use of the Service after the effective date constitutes acceptance. If you do not agree, you must stop using the Service and delete your account.


16. Governing Law and Disputes

These Terms are governed by and construed in accordance with the laws of Sweden, without regard to its conflict-of-law principles.

Any disputes arising out of or in connection with these Terms or the Service shall be resolved by the courts of Stockholm, Sweden, which shall have exclusive jurisdiction.

If you are a consumer resident in the EU, you may also be entitled to bring proceedings in the courts of your country of residence and may have additional rights under mandatory local consumer protection laws.


17. General Provisions

  • Entire agreement. These Terms, together with our Privacy & Cookie Policy, constitute the entire agreement between you and Zellify regarding the Service.
  • Severability. If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.
  • Waiver. Our failure to enforce any right or provision does not constitute a waiver of that right or provision.
  • Assignment. You may not assign or transfer your rights under these Terms without our prior written consent. We may assign our rights and obligations without restriction.
  • Force majeure. Zellify shall not be liable for any failure or delay in performance resulting from circumstances beyond our reasonable control, including natural disasters, war, terrorism, pandemics, labour disputes, government actions, internet or infrastructure failures, or third-party platform outages.
  • No agency. Nothing in these Terms creates a partnership, joint venture, employment, or agency relationship between you and Zellify.

18. Contact Us

For any questions about these Terms, contact:

ZF Solutions AB Minkvägen 46, 191 39 Sollentuna, Sweden

Email: [email protected]