Quickly add formatted WordPress blocks

Structured data content blocks

Structure your content for users and search engines, and automatically output rich, structured data in the background.

Included in Yoast SEO, Yoast SEO PremiumYoast WooCommerce SEO, and Yoast SEO AI+.

Add schema

And structure content

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Multiple options

How-to and FAQ

Structured data blocks simplify content creation

WordPress’s block editor makes it easier to build and organize content. Our structured data blocks take this a step further by helping you create specific types of content, like FAQs or how-to guides, without any hassle.

Behind the scenes, these blocks automatically add the right structured data to your content. This helps search engines better understand and display your pages, even if rich results aren’t guaranteed.

Why would you use structured data blocks?

Easier than ever to add your FAQ blocks

Structured data helps search engines recognize and understand your site’s FAQ content. While it doesn’t guarantee rich results, it ensures your questions and answers are properly interpreted and may improve visibility in search. The best part? Yoast SEO’s FAQ block handles the technical details for you. Just add your content, and we’ll do the rest.

an example of an faq on yoast.com this answers questions about subscriptions
an example in a blog post showing a yoast seo how-to block discussing how to structure a blog post

Help search engines understand your how-to guides

While Google no longer shows how-to rich results as often, structured data still helps search engines recognize and interpret your step-by-step instructions. With Yoast SEO’s How-To block, your guides are clearly labeled, making it easier for search engines to understand and potentially highlight them in relevant search results.

Display reading time to improve user experience

With Yoast SEO’s Estimated Reading Time block, you can instantly show visitors how long it’ll take to read your content. Just add the block to your page, no coding or calculations needed, and let Yoast SEO handle the rest. It’s a simple way to set expectations and keep readers engaged.

an example of the estimated reading time block showing a reading time of two minutes

Which structured data blocks does Yoast SEO have?

Yoast SEO includes structured data tools to help you optimize your content for search engines. The FAQ block lets you create and mark up question-and-answer pages, while the How-To block simplifies building step-by-step guides with images or videos. To improve user engagement, the Estimated Reading Time block shows how long it takes to read your content. These all integrate with Yoast SEO’s Schema.org graph to give search engines a complete view of your site.

FAQ content block

The FAQ block simplifies creating and structuring FAQ pages in WordPress. It automatically adds FAQ Schema markup to your content, helping search engines understand the questions and answers on your page. This structured data improves how search engines interpret your content, which can aid in indexing and visibility. The block is easy to use. Just add your questions and answers, and Yoast SEO handles the rest, no coding required.

Discover the FAQ block

How-to content block

The How-To block simplifies creating step-by-step guides in WordPress by automatically structuring your content with Schema markup. Whether you’re explaining a recipe, DIY project, or technical process, the block lets you break instructions into clear steps, add images or videos, and define time estimates. All without writing code. This markup helps search engines recognize and categorize your content more effectively.

Discover the How-to block

Estimated reading time block

The Estimated Reading Time feature helps you set clear expectations for your readers by automatically calculating and displaying how long it takes to read your content. This small but powerful detail improves user experience. It reduces bounce rates by letting visitors decide upfront if they have time to engage. It also helps you tailor content length to your audience’s habits, ensuring your posts align with their preferences.

Discover Reading Time

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