Welcome! We are a professional media outlet dedicated to new forms of immersive storytelling — virtual, augmented, mixed, and interactive realities. We explore the global XR ecosystem through interviews, analysis, and a unique database of artists, works, and events shaping the industry.
Stories that shape the XR world
XRMust is the go-to media for immersive creation. We tell the stories behind virtual, augmented, and mixed reality — from visionary artists to cutting-edge studios and festivals redefining how we experience stories. With exclusive interviews, sharp analysis, and curated features, we connect the dots across the global XR scene. Read the latest stories.
The living archive of immersive creation
Behind the articles lies a growing database mapping the entire XR ecosystem: creators, studios, works, and events worldwide. Designed for professionals, this living archive helps you explore connections, discover new talents, and navigate the immersive industry like never before. Explore the database.
Expertise for your next project
From editorial support to strategy and curation, XRMust shares its field expertise with festivals, institutions, and brands. We design custom insights, program selections, and communication strategies to highlight the richness of immersive storytelling — from creative vision to audience experience. Work with us.
Our Latest Publications
XRMust Enters a New Phase: A Stronger Editorial Platform for Immersive Creation
Since 2017, XRMust has been following the evolution of immersive creation across festivals, markets, studios, institutions and independent artistic practices. What began as a dedicated editorial space for XR and new forms of digital storytelling has gradually become a broader
FreeRoaming #04 – Touring IN PURSUIT OF REPETITIVE BEATS: the economic realities of LBE distribution
The immersive sector has spent a decade proving that XR can move people. What it has not proven—at least not consistently—is that XR can circulate with the reliability of live entertainment. IN PURSUIT OF REPETITIVE BEATS is one of the
Poetics and the New Opening of Greece’s Immersive Scene
In this conversation with Byron Chrysovergis, founder of Poetics, what emerges is not the portrait of a market already in place, but of a country where new openings are starting to appear for immersive exhibitions. Greece does not yet have
“BURDEN OF OTHER PEOPLE’S DREAMS: BOOK ONE – GANYMEDE” – In conversation with Joe Bini at CPH:DOX
BURDEN OF OTHER PEOPLE’S DREAMS: BOOK ONE – GANYMEDE is a surreal, abstract memoir of Joe Bini’s life as a film editor and storyteller, presented as a live cinema experience for one audience member at a time. We experienced it
InnerspaceVR Announces SPYMASTER, a Time-Bending Spy Thriller for Meta Quest and SteamVR
InnerspaceVR today announced SPYMASTER, a new action-narrative VR title coming to Early Access on Meta Quest and SteamVR on May 7, 2026. Set in a world where private surveillance has replaced public intelligence, SPYMASTER casts players as operatives of NODE,
Upcoming events
- LE TEST SUTHERLAND @ La Comédie de ReimsApril, 28, 2026 — April, 30, 2026France 🇫🇷
- Chaillot Augmenté x Rencontres TMNlab 2026May, 5, 2026 — May, 6, 2026France 🇫🇷
- DOK.forum Marketplace @ DOK.fest München 2026May, 7, 2026 — May, 11, 2026Germany 🇩🇪
- VR Film Screening: Dance as Immersive Ritual @ BozarMay, 8, 2026Belgium 🇧🇪
- Immersive Market @ Festival de Cannes 2026May, 12, 2026 — May, 22, 2026France 🇫🇷
- Immersive Competition @ Festival de Cannes 2026May, 12, 2026 — May, 22, 2026France 🇫🇷
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