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Smith & Diction
@Smith_Diction
We are a design studio that creates thoughtful identities for imaginative clients.
Philadelphia, PA
smith-diction.com
Joined July 2015
28
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  • Pinned
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    Smith & Diction
    @Smith_Diction
    Oct 16, 2025
    New 2025 Studio Reel!
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    Mike Smith
    @mikesmith187
    Oct 16, 2025
    10 years in, we finally have our own studio reel. Hopefully it gets you amped to make stuff! Special thanks to Jordan Scott (j-scott.com) for his amazing animation work on this & also to @UprightTRex for their funky music, which I absolutely love. SOUND ON!
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    Smith & Diction
    @Smith_Diction
    Jul 14, 2025
    One project can change your life. This one was ours.
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    Mike Smith
    @mikesmith187
    Jul 14, 2025
    Two years ago on this exact day we presented a brand that changed our studio forever. Shout out to @henrymodis & @apostraphi for trusting the vision on round one. I've seen very few people roll out a brand as fast as them. Thanks for giving us a shot. <3 @perplexity_ai
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    Smith & Diction
    @Smith_Diction
    Oct 30, 2025
    There goes myyyyyy heroooo
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    Mike Smith
    @mikesmith187
    Oct 30, 2025
    💥New work for @Superhuman (@Grammarly & @coda_hq)💥 It’s a cursor, it’s a cape, it’s an incredibly complex identity system! So your company acquires another company and now you're changing your name to the smaller company. Let's dig in. Full case study smith-diction.medium.com/branding-super…
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    Smith & Diction
    @Smith_Diction
    Oct 30, 2025
    Thanks for trusting us with your brand!!
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    rahulvohra
    Superhuman
    @rahulvohra
    Oct 30, 2025
    So how did we rebrand Grammarly to Superhuman? Dive into some of the amazing work led by the incredibly talented @mikesmith187 & @charamelody of @Smith_Diction! 👌 They blew this out of the water… 👇
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    Smith & Diction
    @Smith_Diction
    Mar 7, 2022
    Our BOK wayfinding project was recently featured in “You are here” by @victionary_. So so hyped to be featured alongside some truly great projects.
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    Smith & Diction
    @Smith_Diction
    Jun 14, 2021
    👋 Say hello to our newest partner @charamelody 👋 To say this has been a long time coming would be an understatement. Chara has worked a full time job for the past 6 years as S&D's safety net. Today we're building the dream together, side by side. ↓ medium.com/smith-diction/…
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    Smith & Diction
    @Smith_Diction
    Jun 23, 2022
    S&D : 2022
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    Smith & Diction
    @Smith_Diction
    Oct 9, 2025
    Get more creative.
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    Mike Smith
    @mikesmith187
    Oct 9, 2025
    Earlier this year we got a call from @contra asking if we'd help out with their visual identity. We were like, "Your brand is pretty dope as is. I don't think you need us." Once we talked to @contraben & @erinnhorner I was hooked. I needed to be a part of this. So we got to work.
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    Smith & Diction
    @Smith_Diction
    Jan 25, 2022
    We’re hiring a designer! 💥6 month contract (option to join full time after) 🏄🏽‍♂️ Jr-Mid level (1-2 years studio/agency experience) 🇺🇸US based (remote friendly but Philly preferred) 💵 Pay based on experience ~$25/hr (3-4 days required) Email portfolios to [email protected]
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    Smith & Diction
    @Smith_Diction
    Sep 3, 2019
    Huge, very big announcement. Four years in and we’ve finally made our first hire! Say hello to twitterless Rong Xiang. She is an absolutely amazing designer and we’re very lucky to be working alongside her. Here’s to making a bunch of dope work together. rongxiang.myportfolio.com
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    Smith & Diction
    @Smith_Diction
    Dec 5, 2024
    So proud of this work. The team was really firing on all cylinders while working on this one. Trying all kinds of new stuff while staying true to the quality that we believe in. Wasn’t easy!
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    Mike Smith
    @mikesmith187
    Dec 4, 2024
    🥑 NEW WORK FOR ALMA 🥑 We worked with @almaknowsfood to help them bring to life a new kind of nutrition tracker. One that celebrates food, flavor, & culture. One that actually encourages you and gets to know you and your weird lil tummy. Full case study link below
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    Smith & Diction
    @Smith_Diction
    Oct 10, 2024
    To piggyback on @apostraphi comment in this sesh, this was the first image he generated that we used in round 2 of the deck. We knew he was on to something. He knew he was on to something. The dude is unstoppable.
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    Cole
    Shopify
    @colderoshay
    Oct 10, 2024
    🎙️Fieldnotes Ep.1 Show Notes Yesterday we explored the intersection of AI and design with a panel of experts, including @apostraphi @mialoira, and @ridd_design. The discussion focused on how AI tools like @midjourney are reshaping creative workflows, addressing challenges like
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    Smith & Diction
    @Smith_Diction
    Apr 10, 2019
    NEW WORK — Suburban Enterprises Check out the full case study below. medium.com/@Smith_Diction…
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    Smith & Diction
    @Smith_Diction
    Aug 10, 2022
    We've been working with @TripleBottomCo on a little brand/can refresh over the past few months and I wanted to share some of the pieces that didn't quite make the cut but held a special place in our hearts. Design: Dayan D’Aniello (day-and.co)