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Ross Hudgens
@RossHudgens
Founder/CEO @siegemedia. Author, GEO (Wiley, Q4'26). Insights on organic growth with search, affiliate, content and PR. 6x Inc 5000, $100M+ lifetime revenue.
Austin, TX
siegemedia.com/team/ross-hudg…
Joined November 2009
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33.9K
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  • Pinned
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    Ross Hudgens
    @RossHudgens
    May 7
    Big news: I wrote a book! Generative Engine Optimization: The Definitive Guide to AI SEO, releasing in Q4 through Wiley. In late October, I was sitting around a table with my YPO business forum at our yearly retreat. One of our members, Danny Tomsett, encouraged us to do
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    Ross Hudgens
    @RossHudgens
    Nov 29, 2023
    Google has stolen this traffic back. According to Ahrefs, traffic is falling off a cliff. I do not see any rankings present, and using a site: search, only the homepage is currently indexed. Do not embarrass Google.
    user avatar
    Jake Ward
    @jakezward
    Nov 24, 2023
    We pulled off an SEO heist that stole 3.6M total traffic from a competitor. We got 489,509 traffic in October alone. Here's how we did it:
    729K
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    Ross Hudgens
    @RossHudgens
    Jul 2, 2020
    A little personal news: my wife and I built the highest authority link you can build, a link between two humans. 👶 Meet Ronin Davis Hudgens, our new son. We welcomed him to the world yesterday afternoon and are beyond excited for this new chapter in our lives.
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    Ross Hudgens
    @RossHudgens
    Nov 13, 2018
    Google just launched an awesome image optimization tool called Squoosh: squoosh.app Should make resizing images while retaining image quality a breeze.
    A cartoon of a hand squeezing an image file on a dark background.
    squoosh.app
    Squoosh
    Squoosh is the ultimate image optimizer that allows you to compress and compare images with different codecs in your browser.
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    Ross Hudgens
    @RossHudgens
    Sep 13, 2019
    15% of my email time is spent optimizing my exclamation mark to sentence ratio so I don't sound like I've had nine cups of coffee. After deep analysis, I've determined you can use one exclamation mark every five sentences, slightly higher for a positive event. You're welcome!
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    Ross Hudgens
    @RossHudgens
    Sep 22, 2021
    Life as an SEO in the health industry
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    Ross Hudgens
    @RossHudgens
    Jun 11, 2019
    There's way too much focus on content at the micro level: words, rich media, design, NLP, etc. The people winning in places where content needs to scale are those focusing on the macro: page templates that are beautiful and scale + require minimal inputs on a per-page basis.
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    Ross Hudgens
    @RossHudgens
    May 26, 2023
    Google: Low Cumulative Layout Shift is important. Also Google:
    21K
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    Ross Hudgens
    @RossHudgens
    Sep 21, 2022
    These are blog design best practices:
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    Ross Hudgens
    @RossHudgens
    Sep 3, 2020
    We lost out on coverage because we include preferred pronouns in our signatures. We gained the respect of our team because we stood for something, and will hopefully make up for that in droves because of it in the months to come.
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    Ross Hudgens
    @RossHudgens
    Jun 28, 2023
    1/ Content Marketing Best Practices, Visualized I've been posting several content/SEO best practice visuals over the past 12+ months. These visuals come from over 11 years of experience helping clients succeed in search. You can find them all below. Enjoy and please share!
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    Ross Hudgens
    @RossHudgens
    Jan 7, 2021
    If you offer SEO consulting as a service and have never told someone you can’t help them, you are hurting our industry. Many companies can’t get ROI from SEO. Your job as an SEO is to know that or you’re not a good SEO. If you do and still take the business, you’re a criminal.
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    Ross Hudgens
    @RossHudgens
    Jan 15, 2024
    the SEO community when they find out SGE isn’t being released
    00:00
    21K
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    Ross Hudgens
    @RossHudgens
    Aug 27, 2018
    This is the most creative outreach email I've ever gotten. It's a lot longer than this/gets into his value-add as a writer. We won't use him, but I can see how some would.