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Max Mullen
@Max
Co-founder @Instacart🥕🛒, startup investor
San Francisco
Joined July 2007
Posts
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    Some personal news! Recently, I stepped back from the day-to-day at @Instacart to focus on investing full-time. I sat down with my friend @jaltma on Uncapped to talk about building Instacart and my philosophy on early-stage investing — check it out here!
    For this episode of Uncapped I got to sit down with my close friend @Max, cofounder of Instacart 🥕 We talked about the key moments of Instacart...how it got started, critical wins, tough losses, competitive dynamics, earned insights, going public, and Instacart's future. Max
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    It only took 12 years to earn this @ycombinator shirt!
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    How it started 🥕 How it's going 🛒
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    Shoutout to the founders who send their investor updates on time!
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    I'm so proud of the @Instacart team today! We launched in our first country outside of the US! 🇨🇦 Instacart.ca
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    Parents are severely underserved. Who are the best founders building for parents/families? Cc @anneleeskates
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    Super excited to work with @OpenAI on today's Operator launch — it's the first consumer AI agent I've seen that's *actually* useful...for example, it can shop on @Instacart for you
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    Replying to @jasminecoded_
    Sam has a special Instacart membership tier where I personally stock his fridge
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    Pro tip: If you are interviewing for a job, have a very tight 2 minute summary of your career prepared when introducing yourself.
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    GIF
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    We launched a new consumer product! Congrats to the entire team who worked so hard on this launch…check it out: Fizz.com
    Instacart launches Fizz, a new app for ordering drinks and snacks for parties | TechCrunch techcrunch.com/2025/05/06/ins…
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    Just gave a talk at @HF0Residency that an AI wrote for me, after training itself on videos of all the previous talks I’ve given + my blog posts. Wild world.
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    Listen to my chat with @brettberson about my favorite topic: how to build, measure and scale company culture...
    New on In Depth today: @Max has worn many hats as @Instacart's co-founder, but he’s been uniquely focused on culture. He shares tactical advice on how founders can craft unique values, make sure they actually guide behavior and avoid common mistakes. 🎧: review.firstround.com/podcast/episod…
    In Depth Podcast episode art, with a photo of Max Mullen and First Round's logo
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    My co-founder of 9+ years @Apoorva_Mehta is becoming Executive Chairman of @Instacart and we warmly welcome @FidjisSimo as incoming CEO. forbes.com/sites/chloesor…