so you installed amplitude and now you're getting 47 different events for "user_breathed" because some junior dev thought we needed to track literally everything
your dashboard looks like a seismograph during an 7.1 nearshore earthquake and the only insight you've gained is that
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- just setting up my twttr
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- when your CEO says "I want this marketing report by Monday morning" and its Friday and you have to export 6 CSVs and build the charts in excel over a bottle of bourbon
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- All campaigns must end, just as all flowers must wilt. The marketer who clings to past successes cannot see present opportunities. Yesterday's winning ad copy becomes today's stale message, nothing digital is permanent. Audiences evolve like rivers changing course; yesterday's






