A little experiment called Vine was incubated in the Big Human offices over a decade ago. It's coming back in a different form, and we're excited to see how people use it.
When design stops evolving, the original blends in with the clones.
That’s how you end up with three apps that feel identical.
@instagram and @YouTube copied @tiktok_us’s scroll.
TikTok ripped @vineapp’s…everything
This is why the internet feels like one big For You Page
So
When is design actually “done”?
That question never goes away when you’re building.
Aim to craft one thing that works great - simple, usable, and impactful.
You’re not cooking a five-course meal; you’re perfecting one unforgettable dish.
Ship that.
And then build the menu.
In 2023, Chelsea Piers, an icon in the world of NYC fitness, called on Big Human to rebuild its app. We delivered a digital experience that not only matched the quality of Chelsea Piers’ in-person clubhouses but doubled the app’s rating in the App Store. bighuman.com/work/chelsea-p…
Social media stopped being social
And rather built for feed time.
UX once meant “make it easy to share.”
Now it means make it VERY hard to leave.
We aren’t scrolling to connect; we’re scrolling from muscle memory.
A lot of the interactions you remember are actually feelings you get when your brain shuts off
You know, like when you’re…
Gliding through Airbnb listings like you’re flipping postcards.
Checking out with Shop Pay before your mind catches up.
Effortlessly swiping through
You’re not addicted to the content.
You’re addicted to how easy it is to reach.
Love it or hate it, you can blame all those lost hours lying in bed on smooth UX, while slick UI inevitably guides you.
But kinda also traps you…gently.
It’s no accident your thumb stays in the