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The way we search the internet is changing for the first time in decades.
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Profound
432 posts
Profound
@tryprofound
Marketing for the AI era.
- The 𝗙𝗜𝗙𝗔 𝗪𝗼𝗿𝗹𝗱 𝗖𝘂𝗽 is creating winners in AI Search too. Our new report reveals which brands are dominating World Cup-related AI answers, which challengers are punching above their weight, and what it signals about visibility and consumer intent.
00:00 - Three days at @shoptalk EMEA with a clear takeaway: European retail isn't asking "what is AI Search." They're asking "how fast do we move." This is just the beginning. See you next year, Barcelona.
00:00 - The most recognized brand in the world is rebuilding marketing for the agentic era and they're sharing the playbook at Zero Click NY tomorrow. Robin Triplett (VP, The Coca-Cola Company) and Mandi Ciocca (VP, Publicis Media Exchange) will join us on stage.
- Will the marketing team of the future have two halves: marketing to agents vs. marketing to humans? Kristin Fracchia, Head of Marketing at @GammaApp, is restructuring her team around this, and everyone at Zero Click NY will be taking notes.
- Profound reposted
Anthropic released Fable (Mythos) earlier today. Already available for use within @tryprofound Agents - Every time an Answer Engine recommends a B2B product, it's weighting peer signals and reviews. Increasingly, those are coming from G2. @sanderssays, Chief Innovation Officer at @G2dotcom, joins us at Zero Click NY on June 11th to give an inside look.
