105-95. New York takes Game 1.
Scrappy. Resilient. Never counted themselves out. Made adjustments when it mattered. That's the energy Insight Partners believed in.
We're New York to our core. Always have been. Let's go, @nyknicks! 🧡💙 #GoKnicks #NBAFinals2026
Insight Partners
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With 900+ investments and 30 years of experience, Insight Partners is a trusted partner in software. Scale up, Take off.
- "Any breach is unacceptable, so it's just that one vulnerability that matters." @brinqa CEO Daniel Pagel on why the CISO job is harder than ever and how AI is changing the attack surface. insightpartners.com/ideas/brinqa-l…
00:00 - ICYMI: Insight Onsite experts put names to 12 concepts showing up in founder and board conversations right now: shortlist gravity, zombie adoption, MEDDICC theater, tokenmaxxing customers, and more.
- Congratulations to @DarioAmodei and the entire @AnthropicAI team on their Series H announcement and the incredible momentum they continue to build. What’s happening at Anthropic is more than growth. It’s a reflection of how quickly AI is reshaping the future of software,
- Replying to @insightpartnersThat's three of five findings from Insight's 2026 CMO Survey. The rest are in the full report:
- Replying to @insightpartnersThe old rule was 20-30% on brand. Top performers are closer to 50-50. If you're only investing in performance, you're fishing from the same pond as everyone else.
- Replying to @insightpartnersTop performers use AI more across the org. They're also pickier about where. Commodity content, yes. Thought leadership grounded in proprietary data or real subject matter expertise? That stays human.
- Replying to @insightpartnersNearly every CMO has an account-based strategy. Most are still stuck in the pilot phase. Getting out of pilot mode requires sales and marketing alignment. Top performers built that first.
- Replying to @insightpartnersMost marketing teams measure pipeline. Top performers measure bookings. They're more than twice as likely to hold themselves accountable to marketing-sourced bookings. That one shift changes the entire relationship with sales.
- We asked 150+ CMOs how they're outperforming their closest competitors. The answer surprised us. 🧵
- One question drove Cofounder and CEO @EricaAJain to build @GetHealthie: Why doesn't everyone have access to coordinated, continuous care? Ten years in: Over 35,000 providers and 20 million patients.
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