Vote to determine the Super Bowl LX Ad Champion with live, quarter-by-quarter polls. See leaders advance to the finals, and help crown the readers’ choice winner.

TikTok is testing a feature that lets users “remix” creators’ content using generative AI. Creators worry it could strip them of control over their likeness—but influencer marketing leaders say their...

Silverside is building so-called "brand brains" to expedite the process required to generate campaign assets by giving the client the AI-powered tools to do it themselves.

A purpose marketing expert analyzes campaigns from Pedigree, Coke, Bacardi, Heineken and more.

Even/Odd campaign features Ovrkast, Syra and Victor Solomon to track the process of getting to great work.

Head of Axe U.S. Dolores Assalini talks about how the Unilever-owned body spray brand is growing up with its customers through new products and campaigns.

Ugg tops the rankings and Claude breaks into the poll for the first time.

Four juries selected the top entries in Work, People, Creative Marketing and Production.

Ternus will become CEO on Sept. 1, when Cook will transition to executive chairman, the company stated Monday.

Taco Bell hypes its new Diablo Dusted Crispy Chicken Nuggets.

Google celebrates its partnership with the NBA in a new TV spot.

Burger King positions the Whopper as the perfect post-marathon meal, Krispy Kreme brings rooms to life and Turtle Beach pits gamers against the world's last ninja.

This guide breaks down how search marketing jobs are evolving to encompass AEO and GEO strategies, and the skills employers want from candidates for such roles.