How to Reduce Server Response Time or TTFB (Time to First Byte)
To be blunt, most articles on the web written about reducing TTFB are complete garbage and written by content writers …
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FlyingPress Plugin Settings – The Best Configuration For Site Speed
In This Post We Walk You Through The BEST FlyingPress Plugin Settings For Site Speed, Reliability & Passing Core Web Vitals
The Best WordPress Caching Plugins & Why You Need Them
After optimizing over 5,000 WordPress websites, we’ve tested just about every caching and speed optimization plugin out there. In this …
WP Rocket Settings – The Best Configuration For Speed & Reliability
Getting WP Rocket settings right can make a massive difference to your site’s performance. But with so many options, it’s …
How To Boost Phone Calls & Leads From Your Website
Most SEO agencies over complicate SEO and drown customers in reports, data and jargon. A fundamental concept we try and …
Category Page SEO – Avoid “The Price List Problem”
Most category pages, particularly ecommerce category pages, are completely overlooked when it comes to SEO. Our number one recommendation for …
How To Use The “Early Close” To Boost Conversions
Some portion of people hitting a page are ready to buy, book, call or whatever RIGHT NOW. They don’t want …
Optimized robots.txt file for better WooCommerce SEO & Site Speed
WooCommerce sites are prone to aggressive crawling and unusual crawling of query strings, add to cart and add to wishlist …
The Theory Of Constraints
We often see people spend weeks or even months on website speed optimization chasing that 100 score in Pagespeed Insights …
How To Reduce The Risk Of Downtime
Last week AWS (Amazon Web Services) had a prolonged outage which took out half the big apps on the internet …
Contact Us Page Optimization
In this post I wanted to talk about something that’s super boring, commonly overlooked but can make a huge difference …
How To Stop Spam & Fake WooCommerce Orders
We’ve been seeing a rise in customers with spam WooCommerce orders coming through their site. These aren’t just a nuisance, …
How To Write Better Content >> 3 Simple But Powerful Mental Models
This post first appeared in our email newsletter a couple of years ago – click here to subscribe so you …
The Best Caching Plugins for WooCommerce
In this video we’re going to talk through the WooCommerce caching and speed optimization plugins we recommend and why. We’ve …
Core Web Vitals Assessment FAILED – Understanding Lab Data versus Field Data in Core Web Vitals
An ESSENTIAL concept to understand with speed is the difference between lab data (or synthetic testing) versus field data. This …
Secondary Homepage – a tactic to avoid SEO link penalties
I want to share an SEO concept we call “secondary homepage” that we created 10+ years ago when Google first …
How to Fix Slow Add-to-Cart Issues in WooCommerce: 7 Simple Steps
If you’re using WooCommerce for your online store, you’ll eventually run into one of many possible speed and performance issues. …
How To Improve Your First Contentful Paint (FCP) In WordPress
FCP stands for First Contentful Paint. Without getting too deep into tech stuff, it’s the time at which the first …
How To Speed Up WordPress & WooCommerce For Logged-In Users
Logged-in WordPress users (admins, editors, customers) bypass page caching by default. These sessions can be 2–5x slower than cached views …
How To Fix The “Duplicate without user selected canonical” Error in Google Search Console
In this post we’re breaking down the error or warning in Google Search Console titled “Duplicate without user selected canonical” …
How To Fix “Not Found (404)” In Google Search Console
In this post we’re going to dig into the Google Search Console error or warning titled “Not Found (404)” under …
How To Fix “Alternate page with proper canonical tag” in Google Search Console
If you’re on this page you’re no doubt familiar with Google Search Console. In our SEO Audits we do a …
“Reduce The Impact of Third Party Code” With Google Tag Manager
If you’ve run a Google Pagespeed Insights test you’ll likely have seen a message “Reduce the impact of third-party code”, …
How To Fix Slow WordPress Admin Backend
A slow WordPress admin backend can be super frustrating. If you or your team are spending a lot of time …
Easy SEO Backlinks For Small Businesses
This post first appeared in our newsletter in early 2024, click here to see the original and to subscribe With …
HSTS Can Reduce Your TTFB
This post first appeared in our newsletter in early 2024 – click here to subscribe and see the original post …
Apple Maps SEO – a free high quality backlink
This content first appeared in our newsletter in early 2025. Here I’ll share another high power (free) backlink that we’ve …
How To Speed Up A Slow WooCommerce Backend
If you run a WooCommerce site, you know how frustrating a slow backend can be. Managing orders and products becomes …
WordPress Speed Optimization – How To Optimize Your WordPress Site for Speed
Having a slow WordPress site is the leading cause of high bounce rates, decreased user engagement, and poor search engine …
Best Uptime Monitoring Tools in 2026
Whether you are a small business owner or a large enterprise, one of the key factors for success is ensuring …
How To Fix A Slow WooCommerce Checkout in 9 Easy Steps
For many e-commerce stores, a slow WooCommerce checkout process is the primary cause of high cart abandonment rates and lost …
How To Find, Fix & Optimize INP (Interaction To Next Paint) Issues On Your WordPress Site
In March 2024, Google rolled out a new metric that has become crucial for website performance and SEO: Interaction To …
The FASTEST Shopify Themes
You already know site speed is super important for e-commerce conversion rates. In this post we share the fastest Shopify …
NitroPack Review – Worth It Or Too Blackhat?
In this NitroPack review we share our thoughts on NitroPack, Pros, Cons, Gotchas & something quite surprising about their own website speed.
How To Fix & Pass Google’s Core Web Vitals
Google has announced that site speed is an official part of their algorithm. This means that if your website takes …
How To Speed Up WordPress – DIY Guide
The DIY Guide to Speeding Up Your Slow WordPress Website Do you have a slow WordPress website? Well, you’re not …
WordPress Slow? Here’s How to Fix Your Slow Loading WordPress Website
Over time, a WordPress site will start to load slower and slower and begin to feel sluggish. We already know …
Best Speed Optimization Plugins
Over the years, we’ve helped over 4000 businesses speed up their WordPress sites. Using that experience and our knowledge, we’ve …
How to Reduce Total Blocking Time in Google Pagespeed Insights
TBT, or Total Blocking Time, represents the amount of time a page is blocked from responding to visitors’ inputs, such …
Alternatives to NitroPack & Nitro Enterprise
In this post we share alternatives to using NitroPack for site speed optimization.
How to Fix the ‘Avoid Enormous Network Payload’ Warning In Google Pagespeed Insights
When testing your site page’s performance with Google Pagespeed Insights, you might encounter this “Avoid Enormous Network Payload” warning which essentially means your pages are too FAT!
In this post we show you how to fix this problem and reduce page sizes which is technically called “page weight”
How To Improve, Fix & Optimize For LCP Issues In WordPress
LCP or Largest Contentful Paint, is a core web vitals metric that represents the time needed for the biggest part of the webpage to appear in the visitor’s browser.
In this post, we share the techniques for improving LCP time that we’ve developed after optimizing over 4000 sites.
The Benefits of Cloudflare & Why We Use It for WordPress
Every day, we get lots of messages from website owners and admins asking us what Cloudflare actually is, what are …
How To Speed Up & Optimize WordPress Database Queries
In this post, we’re going to break down and share how we optimize the WordPress database and database queries when …
How To Optimize WordPress Speed WITHOUT Plugins
We get asked about how to optimize WordPress speed without plugins more often than you’d expect. And there are valid …
The Best WordPress Speed Optimization Plugins & Tools
Site speed is crucial for a good user experience. Given that slow site speeds can frustrate and deter potential return …
How to Speed Up WordPress
You know it yourself, a slow website experience sucks! You already know yourself that site speed and page load times …
Cloudflare Firewall Rules For WordPress Site Speed & Security
We’re massive fans of Cloudflare and deploy it as part of our speed optimization services. Cloudflare has an amazing range …
Low Score in Google PageSpeed Insights or Lighthouse Mobile Test?
We get emails every day from website owners telling us their site is fast but slow on mobile. Nine time …
How To Fix Slow Bluehost
Before we started, a few important points to note about Bluehost: Let’s be honest – they’re not a great quality …
How To Fix Slow Godaddy
GoDaddy is pretty much everywhere and a very popular choice for website novices BUT Godaddy is actually not great in …
How to Fix Slow Hostgator
IMPORTANT REMARK ABOUT HOSTGATOR: Before we kick it off with our step-to-step guide on how to fix slow Hostgator websites, …
How To Fix Slow WooCommerce
Woocommerce can be rather demanding in terms of performance requirements, particularly when it comes to larger Woo sites which are …
Wordpress Image Compression
Over the years we’ve used nearly a dozen different image compression tools and tried nearly every tool out there. If …
LifterLMS Webinar Slides
Thanks for joining us on the LifterLMS Webinar Click here for webinar slides Here’s various links and resources from the …
How To Share Cloudflare Account Access
Cloudflare now enforces two factor or two step authentication on all accounts. This means you can no longer share a …
What logons will you need from me?
The logons we need are a WordPress administrator level password, FTP or Cpanel access and domain registrar logon for your …
Can I get a detailed list of all the changes you make?
We have over 100 steps in our process so it’s impractical to give you finite detail on everything we do. …
Are there any sites you can’t fix?
Yes, occasionally we get a site that we can’t fix. Usually the site has one of the issues listed below. …
Can you get my site loading in 1 second or less?
On high quality hosting, with a well built website theme you can expect a well built site to load in …
Do I need to move hosting companies?
That depends. If you’re using Bluehost, Godaddy, Hostgator, A Small Orange or any other EIG owned company you’ll probably need …
Do you work with Wordpress Multisite?
Probably, it depends how many sites you have in your network. We count each site on your network as a …
Can you get me a high score in Google Pagespeed Insights?
We don’t use Google Pagespeed Insights as it doesn’t actually measure site speed! It checks your site against a checklist …
How do you check site speed?
Our speed testing tool of choice is Pingdom – tools.pingdom.com Pingdom gives us the actual load speed which is what …
I need more than one site fixed, can you help?
Our Speed Fix service covers a single site, if you need help with more than 1 site you can adjust …