A letter from the Wewell team

Thank you for letting us read the label with you.

For five years, Wewell helped over half a million people understand what they put on their skin. Today, we are closing our doors — with a full heart, and more gratitude than a single page can hold.

#1 App Store Health & Fitness

#1 App Store Shopping

Top of the charts — for weeks, not days.

Where it began

We started Wewell with one stubborn question: why do we read the label on the food we eat, but not on the cream we leave on our skin all day?

So we built an app that could read it for us. Scan a barcode, and Wewell decoded the ingredients in seconds — flagging what might irritate, what was kind to your skin, and what simply did not belong there.

Half a million people picked up that habit and scanned right alongside us. That was never something we took for granted.

Wewell · 2020 — 2025

What we leave behind

Five years, measured in trust.

Wewell was, first and last, a consumer app — a free companion for the beauty aisle. These are the numbers we are most proud of.

500K+

People who scanned with us

2.1M+

Ingredient searches every month

45K+

Ingredients researched & decoded

4.7★

Average App Store rating

Health & Fitness and Shopping — App Store Top Charts

€2M+

Raised from investors who believed early

75K+

Downloads in our very first chapter

Countries whose press told our story

What we made

Three ideas we will always be proud of.

Ingredient Analysis

We turned a wall of chemistry into a clear answer.

Every ingredient, explained in plain language — its origin, its irritation potential, whether it was kind to your skin and to the planet. Cosmetics are rarely safety-tested before they reach a shelf. Wewell gave that knowledge back to the person buying it.

HYALURONIC ACID ×

A powerful humectant that holds up to 1,000× its weight in water — drawing moisture into the skin for lasting hydration.

Well tolerated Hydrating Plant-derived

ComedogenicityLow

Irritancy potentialLow

PhotosensitivityLow

45,000+ ingredients researched

Personalisation

Because no two skins read the label the same way.

A few thoughtful questions built a profile for your face, hair and body — then matched products to your unique skin chemistry. Less trial and error, fewer irritants, more of what actually worked.

Question 3 of 862%

What are your main facial skin concerns?

Acne Aging Dryness Redness Sensitivity Large pores

The Scan & Marketplace

One scan in the aisle. A whole shelf you could trust.

Point your camera at any barcode and Wewell scored the product out of 100 — natural, synthetic and questionable ingredients, side by side. Paired with a marketplace of carefully chosen sellers, it made shopping for the right cosmetics genuinely effortless.

The Wewell mascot tending a marketplace stall

Revitalising body lotion

92/100 389 Kč

In the press

The world was listening, too.

Forbes · Czech Republic

“No more skin experiments: the app that stops you choosing the wrong cosmetics.”

Forbes highlighted how Wewell analysed cosmetic ingredients to help users avoid reactions — featuring 75,000+ downloads and investment from the Slovak fund Zero Gravity Capital.

Read the article

CzechCrunch · December 2023

“Czech startup's algorithms can see through cosmetics: a quarter million users.”

CzechCrunch reported on Wewell's growth to a quarter of a million users with an app that detects toxic components and allergens — and earned millions in investor funding.

Read the article

Wired · Czech Republic

“Czech app Wewell reveals harmful substances in cosmetics with just a scan.”

Wired explored Wewell's scanning technology that instantly surfaced harmful substances in everyday products — making ingredient analysis accessible to ordinary shoppers.

Read the article

Elle · Czech Republic

“What skincare suits your skin? Get advice from a mobile app.”

Elle showcased Wewell's personalised approach — building customised recommendations from each reader's skin profile and ingredient compatibility.

Read the article

Hrot24 · Founder interview

“Why only for food? People should know cosmetic ingredients too.”

An interview with Wewell's founder on why transparency in cosmetics deserves the same standard we already expect from the food we eat.

Read the article

Forbes · Slovakia

“Slovaks invest over a million euros in Czech app Wewell.”

Forbes Slovakia covered the early €1M+ investment from Slovak backers — recognising the app's potential to identify unsuitable cosmetics and protect consumers.

Read the article

Goodbyes

A few thank-yous, said properly.

To our customers

You let us into one of the most personal parts of your day — the quiet minute in front of the mirror. You scanned in pharmacies, read our breakdowns on the bus, and trusted a small green app to tell you the truth about a bottle.

That trust was the whole company. Thank you for it. Keep reading the label — you already know how now.

To our investors

You believed in Wewell when it was a question and a prototype, long before there was a quarter of a million users to point to. You backed an idea about transparency and gave it room to grow across borders.

It did not end the way any of us hoped — but your faith was never wasted. It built something real, used by real people, and we are grateful you took the chance with us.

To our team

The engineers, designers, cosmetic chemists and data scientists who decoded 45,000 ingredients and obsessed over a single score out of 100 — you made Wewell what it was.

You should be proud. What you built reached the top of the charts and changed how half a million people shop. That does not disappear because the app does.

We are not sad that it is over. We are grateful that it happened.

On behalf of everyone at Wewell

From everyone who scanned, coded, designed, researched and believed — thank you. Take care of your skin, and keep asking what is in the bottle.