1 Showing Customers What They Need

You need to make sure that you are showing customers where they need to go to find the products that they want. Essentially, each area of a retail store should be clearly signposted to make sure that they know where they need to go next.

but don’t just opt for some traditional signs. Don’t make your store look like a superstore. Be creative, be bold. If you are selling sportswear, for instance, you could have WORKOUT in big 3D letters over the merchandise. Add this next to some mannequins wearing the workout clothes and images of fitness behind. Do this, and you’re sure to get customers to buy these types of products.

Of course, this could work with anything. For makeup, the word ‘beauty’ could be used with the image of gorgeous model women on the walls.

2 Matching It For Them

You may also want to think about matching products that go well together in an awesome display.s Doing this is just one of the ways that you can tell a story. Don’t forget, if a customer is looking for a jacket, they might also be looking for shoes, a bag, and an umbrella even if they don’t realize it. By grouping these items together, you can make them think about purchasing more than the original product they came in to buy. Clever huh? But that’s just the beginning.

Instead of grouping products together that might be purchased together, you can also think about grouping products with similar designs, aesthetics or colors. This can help you create a stunning display.

3 Stay Relevant

We’ve already briefly mentioned the power and indeed the importance of language. Language can be brief but still have a huge impact. This is what you want. But it’s important to use the language that works for your audience. Social media is a good place to explore when searching for the right language. Ultimately, you want catchy, hard-hitting slogans. OMG, LOVE IT, LIT and many more or all great examples.

4 Embrace Art

You may also want to think about using some unique artwork to make your store more memorable. With distinct, exclusive and one-off pieces of art, you can make your retail store seem more exclusive, and this is certain to help sales. You may also want to think about using artwork that matches your products and fits well with their aesthetic or design.

5 Create The Picture

Selling a product is a lot like selling a house. Successful house sales are about making sure that buyers can imagine living there. Rather than just imagining it, the best agents will make them fall in love with the idea. But you can do this with any product through the successful use of retail visual merchandising. It’s all about painting the picture. Let’s take a piece of garden furniture as an example.

You might be selling a garden chair or a set of garden chairs with table. Don’t just leave the table like that. You need to add to the idea. For instance, you could display it on a coloured grass carpet. You might also think about adding some display pieces to the table. Perhaps you could put a shade nearby or even over it. This allows customers to see not just the product but how they would use it in their home. It will encourage them to buy.

No one uses this storytelling form of visual merchandising better than IKEA. If you want some great ideas, have a wander around one of their stores and see how they create entire rooms from displays.

6 Get Technical

Remember, we mentioned touch? Well, you might want to consider using technical displays. Ralph Lauren partnered with Bloomingdales to create HD displays where customers could touch and choose outfits showing them on display. You can even think about using virtual reality in your retail experience. It’s all about offering something more than the typical shop and giving customers something that feels completely, almost irresistibly immersive. While VR displays are still very much in their infancy, they are quickly becoming more common and more attractive. It’s another way you can let customers feel what it’s like to own merchandise rather than just showing it to them.

7 Try Using Real Humans

This is an example of guerilla marketing rather than just visual merchandising. Abercrombie and Fitch and Hollister are just two of the stores that have used this idea, paying models to model their clothes rather than using mannequins. This can create a lot of buzz and you may even find people visit your store just to see the moving mannequins and maybe even get a selfie. If you don’t want to pay extra employees, why not just make the clothes that you’re selling the uniform of your retail assistants.

8 Use Your Customers

Finally, you might want to think about using your customers themselves as part of your display. You can do this simply by making sure that your customers can actually view products inside in your windows and in the entrance way to your store or even outside it. By doing this, you show customers passing by that there are already people viewing the products and buying the merchandise. Essentially, you create the wisdom of the crowd effect where people are persuaded to go in your store based on its already apparent popularity.   

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Frame Accessories Beautifully

One option that you can consider is to frame your accessories. You might be selling jewelry. There are two possibilities to consider here. The first is to use velvet displays for jewelry. Velvet is a clever material to use because it is a material that is completely connected to the concept of fine things, beauty and of course, luxury. Glass is another possible material because it reflects the light. So, you could lay out some jewelry across a glass table or something similar, and it may well shine.

Alternatively, you may wish to use books. Books are a clever option because they are cheap, but they also suggest items are expensive. It’s perfect if you’re selling cheap jewelry and want it to look like it costs a fortune. That way, customers will be surprised and when they actually glimpse the price tag, they will be both amazed and excited. They will think they’ve found a bargain. For this to work, use old books that go well with jewelry that looks more traditional.

Hang Them Down

You might also want to consider hanging items, accessories and different products in the shop window or in the store. It’s a unique way to display items, and it’s sure to catch the attention of people passing by and of people wandering your shop.

If you want to add a little extra to the idea of hanging items, you need to make sure that they move. Moving objects are far better at attracting attention. That’s why you’ll often find that outside displays use lights that appear to move as they change between lighting up different bulbs.

To do this with a hanging display, you need to gently allow the products to move. You can do this with a fan or even the Air-con system depending on where you’re hanging the products. It’s important that they only move slightly enough to capture attention without appearing erratic.

Set The Scene

You should also think about how to give your products some much-needed context in your displays. Depending on the window size, you can think about using this concept as a window display or somewhere inside the retail section of your store itself. The idea is that to sell products you don’t just show consumers what they can buy, you show them what it can be.

To do this, you can create an entire room that includes multiple products to sell. This is ideal if your store is eclectic. You can use everything from office supplies scattered across a wooden table to pillows on a chair next to it. You might also think about adding other accessories that complete the room.

If you’re selling furniture, make sure that you have other pieces close by that fit well with it, even if they’re not for sale. These can be display sets that show the type of theme or decor that you can create with certain furniture.

Fall Into The Season

Winter, Summer, Spring or Fall, your shop should match the changes of the season. This should be true even if you’re not selling seasonal items. It doesn’t matter whether you have Christmas Tree decorations or if you’re selling holiday clothes. The shop needs to perfectly capture those seasons in the displays that you choose. This can be direct, and you can use summer background during the summer holidays from images of the sun to beach displays, kitted out with chairs and towels. Or, it can be a little more discreet but just as effective.

If you’re decorating your shop for the festive season, you don’t need to fill your displays with Christmas decorations. Instead, you can just use the colors that people consciously or subconsciously associate with that time of year. For instance, this could be ice blues and cream to reflect winter or gold, green and red to reflect festivities. This could have a fantastic effect on your level of foot traffic and don’t be surprised if you see record numbers traipsing into your store.

Light It Up

You may also want to to consider using lighting as part of your retail display or display windows. Lighting is another way to make sure that your display isn’t inanimate and instead feels alive and exciting. It will capture the attention and don’t forget that lighting can also be used to draw attention to key features of your products. For instance, you might be using glass displays. The right lighting will ensure that these displays glisten and get the amount of attention that you want for your products.

Lighting can also be used around the inside of your retail shop around displays. It can frame displays, or it can even be used in a display to guide people to certain products. Lighting is a key part of any decor, and the interior of a shop is no different. Choose the lighting carefully to match the materials that you are using in your display and get the best effect. Think about everything from the color of the light to the intensity.

We hope you see now that there are plenty of ways to accentuate your merchandise with a retail store and window displays. Do this, and you’ll see a lot more interest from your customers.

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What Is Visual Merchandising?

Visual merchandising is the practice of creating visual displays to grab people’s attention and to influence their behavior. It might involve the use of mannequins to display clothes, window displays, wall displays, point of sale displays and even just the way that products are presented on shelves. However, visual merchandising isn’t just about isolated displays or product sections on their own. The whole store needs to come together to present a visual feast for the eyes that essentially convinces people to buy things. Some stores use a specialist visual merchandiser to do this for them, but many rely on their regular store staff to do this.

The Importance of Visual Merchandising

Why is visual merchandising important? Visual merchandising is one of the main ways that stores should be getting people to come into their store and buy stuff. Staff can help to sell things once people are inside, but it’s the less obvious things that often get people to buy. In fact, many people don’t enjoy a sales experience that’s too forceful, and they want to be left to shop on their own. This means that visual merchandising becomes even more important, having more of a subtle influence over your customers.

Perhaps one of the most important purposes of visual marketing is the use of window displays. Displays in your windows help to tempt people into your store, which is vital if you want to ensure you get enough customers. Brick and mortar businesses can find it more difficult to survive in this day and age, which is why they need to do everything possible to get customers. Visual displays in your windows can help you to get people firstly to stop and take a look. Once you’ve caught their eye, your displays need to convince them to come inside. When they’re inside, you need to catch their attention, but without having too many things happening at once. There’s a lot to think about, from where to put displays to the best designs.

Types of Visual Merchandising

There are several ways that you might use visual merchandising in your store.

Some of them include:

Window displays

• Organizing products on shelves
• Interactive displays
• Point-of-sale displays (next to the cash register)
• Styling clothes on mannequins
• Posters and other graphic design
• Seasonal displays and decorations

All of these things do many things for your store, from enhancing your branding to encouraging more sales.

Benefits of Visual Merchandising

There are many benefits to effective visual merchandising. Well-designed window displays are one of your key tools for getting people to come into your store. You can keep things exciting by switching up your displays based on the season, new products, special events or anything else that inspires you. Stay on top of trends to see what people currently enjoy so you can use it in your displays.

Using visual marketing, you can place displays where they will be most effective. For example, many stores use the technique of placing small items in point-of-sale displays. These are intended to be inexpensive extras that customers can grab at the last second. It could be chocolate bars, chapsticks, small toys, accessories or other items. The inexpensive nature of the products makes it easy for people to make a last-minute decision to buy a little something extra.

Another important aspect of visual merchandising is simply putting products where people can find them. Visual merchandising forces you to think about the layout of your store and the best ways to organize your shelves. You also need to think about where to put displays so that people will spot them from across the store and come over to take a look.

Visual merchandising is a vital part of selling your products in a brick and mortar store. You should use a range of tactics to attract and sell to customers.

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Lights

Light, color and movement are all essential parts of good visual merchandising. It’s vital to light up your window displays and store displays, as well as ensure generally good lighting through any retail space. Rather than have standard lights, you can have a lot of fun with different products. From hanging light features to light-up signs, there are several different ways to use lighting in your displays. You can choose lights to become permanent features in your store, but with many affordable options, it’s also possible to change them regularly too.

Tables and Surfaces

Displaying your products and your props requires somewhere to put them. While some products can stand on the floor, others need surfaces to sit on. Tables and other surfaces like boxes give you somewhere to display your products and to elevate your other props too. You might also use chairs and stools, countertops or even ladders and places to put things. Trunks and suitcases can also work well to put items on top or inside. You can also make use of wooden boxes, pallets, frames and shelves to put things at different levels throughout your displays.

Metal, Plastic and Fiberglass Figures

You have a variety of materials to choose from if you want props for your visual merchandising displays. Many of the props you can get are made of materials like metal, plastic or fiberglass. All of these materials are easy to make into any shape. You might be looking for something specific, or you might spot something that inspires you. You can find items that are designed to stand up on their own and some that are great for hanging up. Many fiberglass figures are very large, so they’re perfect if you want something eye-catching and impressive.

Signs and Lettering

If you want your visual merchandising to truly say something, you can do it outright with signs and lettering. Sometimes the words you use on props might encapsulate a theme or message that you’re trying to convey. Sometimes they might not mean much, but they can contribute to your displays in a visual way. If you want to be able to make lots of different messages, it’s a good idea to have something like a number of wooden letters that you can mix and match.

You have lots of different items to choose from if you want to create impressive visual marketing displays. Choose props that will work well for your needs.

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Coz the Kate Spade was purchased by Coach last year,so we got the chance to make the window display props for KATE SPADE Spring window display project.

Compared to the window display project of Coach,window display props of KATE SPADE are much easier.This Spring window display project consist of two props,one is big green bow,the other is balloon.

In order to get this order from KATE SPADE,we need to find a solution to reduce the cost of window display props by using cheap material.We need to make sure the finishing of the props we made under KATE SPADE requirement!

Large green bow:

At first,we try to use fiberglass to make this large green bow.But the price of fiberglass prop is very expensive,so fiberglass is not best solution.And then,we try to use plastic-making a aluminum mould.Our production team told us that the cost for aluminum mould could be ten thousands of dollars regarding the size of bow.Finally,our team thought we could use arcylic to make the bow by heat bend method.It is totally handmade,it is expensive,but compare with other options,this is the best solution for this large bow prop.

Balloon:

We have two option for this balloon:1,fiberglass 2,plastic(blister).As i mention on the large green bow,the fiberglass is very expensive,and the mould for blister is expensive too.But luckily,we find the existing mould of balloon which have the close size that KATE SPADE needs.So the price of balloon we offer is much cheaper than other vendor that cooperated with KATE SPADE.

So that is how we get the project of KATE SPADE Spring window display prop projects.

We are not manufacture,we find the best solution to achieve the client’s imagination.With speed and quality!

Below are some photos of our production.We will share more story and window display project that we produced in the future!Hope we can make window display props for you too!

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As you may know that window display and visual merchandising has a history of one hundred years.It is an very important window to exhibit the new products to theirs customers.So every season,the visual merchandising designer need to come up an new idea for window display that will attract customers.But normally,it is really hard for them to find a new idea.

Brand orientation

The reason why the price of luxury goods are more expensive than normal goods is not only the material and works are better but also the history and culture that they represent!So when you are the window display designer of luxury brand,you can’t just put the latest style into the window.You need to find something that connected to the culture of the brand,and then combine with the latest style.

Material

Props are the key of the window display.So a good visual merchandising designer know what kind of material they gonna use to product the window display prop,and then build a better window display project.

The post why you do not have creative ideas of window display appeared first on vmwd.com.

Music,Movie,Fiction

Visual merchandising designer can always get the inspiration of window display from music,movie,fiction….The Lion King,Hamlet….This should be an important and popular channel of getting the ideas of window display.

Exhibition

Visual merchanding designer can attend different kind of art exhibitions,for example La Biennale di Venezia.The work of diferent artist can help you expend the idea of window display.

Magazine,Website

Fashion magazine like Vogue shows the latest trend of fashion,art,cosmetic,ornaments….You can have all kinds of idea go through your mind by reading the fashion magazine.

And all kind of window display and visual merchandising website,blog updates the newest window display project on the website,so you can learn from the latest design of window display.

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Below we will teach you how to use paper material to create a better window display.

Through cutting,folding,we can use old book,map,newspaper as a material to make a window display prop.

Below are some window display project use a high quality paper as a material-ivory card paper.

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The post How to use flower elements to create a attractive window display appeared first on vmwd.com.

The whole window display base on the character of Versailles Rose.They use paper to make the flowers on the wall and sticker on the glass.This window is for Spring window display,so the flower tree and animal shows the vitality of spring.

SPADE EXPORT AND IMPORT CO.,LIMITED is a professional supplier of all kinds of visual merchandising and window display props,integrating development and production together.Hope we can make window display props for you.

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