Resources

Building Businesses From Day One

Tenney Rosenblum — Mon, 16 Mar 2026 16:13:05 GMT

Elena Gonzalez, COO of Union Kitchen, joined Tony from Timpl on his podcast to discuss the challenges of starting a consumer food business.

The Economics of Why to Start in Independent Retail

Elena Rosenblum — Thu, 18 Dec 2025 21:16:27 GMT

For early-stage food brands, retail expansion often feels like a question of access: how to get into more stores, more quickly. In practice, the more consequential question is where early sales happen and under what conditions.

Density over Doors: Why Focus on One Region First

Elena Rosenblum — Thu, 18 Dec 2025 20:41:56 GMT

When food brands begin selling into retail, expansion often feels like the natural measure of progress. More stores appear to signal more demand. More regions suggest momentum. Yet retail does not reward breadth in the way many founders expect.

Great Flavor Isn’t Enough: How Food Preservation Makes or Breaks Shelf Life

Elena Rosenblum — Thu, 18 Dec 2025 19:44:04 GMT

For food entrepreneurs, preservation is rarely the most exciting part of product development. Flavor, branding, and distribution tend to get more attention. But preservation determines something more fundamental: whether a product can exist beyond immediate consumption.

Is This a Business or a Hobby? Your Market Will Tell You.

Barney Rubin — Fri, 14 Nov 2025 19:41:28 GMT

Are you wondering whether there are enough core consumers to build a business around your product? Trying to figure out how to determine the size of your market? This guide walks you through what a market is, why it matters, and how to understand if customers actually want the kind of product you’re offering.

Find Your People: How to Spot Your Core Consumer

Elena Rosenblum — Fri, 14 Nov 2025 19:21:15 GMT

Have you ever wondered who is actually buying your product? Your core consumer is the person that buys your product most frequently. They are your avid fans that can't live without your product. They shape how you design your product, how you package it, how you price it, and how you market it. When you know exactly who needs your product and why, you can create something people buy again and again.

Case Packs in CPG: WhEn and Why 6 vs. 12 Units?

Barney Rubin — Fri, 14 Nov 2025 19:06:22 GMT

A case box is thecorrugated master carton that holds your packaged units when you deliver product to a distributor or retailer. It needs to stand up in a manufacturing, warehouse, and retail setting.

How to Choose the Right Case Box Supplier for Your CPG Product

Barney Rubin — Fri, 14 Nov 2025 18:51:35 GMT

Case boxes are a key part of getting your product retail-ready and distribution-ready. They protect your individual units during transportation, help distributors manage your inventory, and ensure your product reaches stores with the longest shelf life possible.

A Practical Guide to Allergen Management in Food Manufacturing

Barney Rubin — Fri, 14 Nov 2025 18:33:51 GMT

From fish to nuts, allergens are present in a lot of foods! When manufacturing your products, the best way to prevent exposing your consumers to allergens is to have an allergen management plan.

Fixed vs Variable Costs Explained for Food Founders

Elena Rosenblum — Fri, 14 Nov 2025 18:29:29 GMT

Understanding the difference between fixed costs and variable costs is an important steps in building a profitable food business. In this video, we break down how cost structure affects your pricing, margins, manufacturing decisions, and ability to scale through U.S. retail.