Usable design

What does it mean

Usable design is a concept that deals with how to simplify the use of products, websites, and applications so that they are as simple as possible for users.

More info

This concept strives to create products that are intuitive, simple, and enjoyable to use, while also being fully functional and meeting the needs of users. It is an interdisciplinary art and science that utilizes principles of psychology, ergonomics, user interface, and aesthetics to develop products that are pleasant and easy for users to use.

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Test minute by minute

Test minute by minute

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When will the AI agent start lying to the user? We tested 5 models.

When will the AI agent start lying to the user? We tested 5 models.

At ui42, we have been thinking for a long time about how to deploy AI agents responsibly, especially where they make decisions for us. Reporting...
Digital Pie 2026: four awards out of six. Our best year yet.

Digital Pie 2026: four awards out of six. Our best year yet.

Hats off to all the agencies that took home a trophy or made the shortlist this year; the bar in Slovak digital is rising every year, and that...
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Management and strategy of working with AI tools in large companies

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Meta Ads Creative 2026: Why does the algorithm need data and authenticity today, not just a nice visual?

If you had asked a few years ago what makes a good advertisement on Facebook or Instagram, the answer would have been simple: a nice visual, ...
The client thought he was growing. We showed him he was bleeding.

The client thought he was growing. We showed him he was bleeding.

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What is Google Ads advertising and when does your e-shop need it?

What is Google Ads advertising and when does your e-shop need it?

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The Best SEO Tools in 2026: Which Ones Are Worth Using?

SEO is not about feelings, but about data. If you want to grow in organic search, you need to know what people are searching for, how the competition...
Custom E-commerce store: How much does it cost and who is it suitable for?

Custom E-commerce store: How much does it cost and who is it suitable for?

Custom E-shop is one of the options for building an e-commerce solution for your project and selling online. Although it has undeniable advantages...
CX Breakfast ui42: How AI Really Changes Work in CX Teams

CX Breakfast ui42: How AI Really Changes Work in CX Teams

At the last CX breakfast at ui42, we talked with experts from various fields about how AI is really entering CX and UX processes. The workshop...

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At ui42, we combine creativity, technology, and marketing into one team.
We build brands and visual identities, create websites and e-shops, design UX and CRO, produce video and creativity, and subsequently deliver results through performance marketing.
Thanks to this, you gain a partner who can cover the entire digital ecosystem of your business – from the first contact with the brand to conversion.

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Web development, Performance marketing, Brand building, UX/CX

 

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