Conversion

What does it mean

Conversion represents an action that a user performs on a website or in an e-shop that corresponds with the designated business objectives. This process includes various types of actions, such as purchases, downloading documents, filling out contact forms, and others.

More info

Conversions are significant for businesses as they represent a tangible benefit or profit. Improving conversions is one of the key goals of websites and e-shops. Various measures are used to achieve higher conversions, such as optimizing the user interface, improving the shopping process, or personalizing content. Conversions are usually measured using web analytics tools, which allow tracking user behavior on the website and recording actions that the user has performed. The data obtained are then analyzed and used to improve conversions and the efficiency of the website.

Latest news

CX Breakfast ui42: How AI Really Changes Work in CX Teams

CX Breakfast ui42: How AI Really Changes Work in CX Teams

At the last CX breakfast at ui42, we talked with experts from various fields about how AI is really entering CX and UX processes. The workshop...
Najšport Case Study: The Right Track

Najšport Case Study: The Right Track

The right track is crucial in marketing as well. We found it for Najšport – resulting in a 44% reduction in costs, a 9.38% increase in revenue...
Vaša Lekáreň Case Study: Recipe for Margin

Vaša Lekáreň Case Study: Recipe for Margin

How to optimize the performance of e-commerce campaigns in the regulated pharma segment without full purchase tracking? For Vaša Lekáreň, we...
29 years in digital. With the thirtieth, we begin a new era.

29 years in digital. With the thirtieth, we begin a new era.

ui42 celebrates its birthday today. But before we blow out thirty-minus-one candles on the cake, let's pour ourselves a bit of nostalgia and...
AI Agents: The New Infrastructure of Digital Marketing

AI Agents: The New Infrastructure of Digital Marketing

AI agents are the next evolutionary step in digital. They are not just "better chatbots" or another analytical tool. They are autonomous systems...
Comparison of e-commerce solutions. Which CMS to choose?

Comparison of e-commerce solutions. Which CMS to choose?

Choosing the right e-commerce solution is fundamental, if the project is to be successful. A good piece of advice to start with is – devote ...
Case Study: Redesign of the News Portal HNonline.sk

Case Study: Redesign of the News Portal HNonline.sk

The redesign of the HNonline.sk portal was based on data, analysis of the reader's experience, and close collaboration with the editorial team...
UX & CX Transformation of the City of Bratislava: Simpler Services. Better Experience. More Satisfied Residents.

UX & CX Transformation of the City of Bratislava: Simpler Services. Better Experience. More Satisfied Residents.

In collaboration with the Innovation and Digital Services Department of the City of Bratislava, we are transforming fragmented websites into...
Liga proti rakovine Case Study

Liga proti rakovine Case Study

For the League Against Cancer, we prepared creative solutions for two communication campaigns. The Christmas campaign thanked supporters for...
Dučplant Case Study: How Dučplant Began to Thrive

Dučplant Case Study: How Dučplant Began to Thrive

The family gardening business Dučplant had a quality assortment and stable demand, but its e-shop had not been growing at a pace that matched...

Contact us

By submitting the form, you give your consent to processing your personal data and electronic communication.
Our agency adheres to the rules and principles of Fair Tender.

Everything for the growth of your business in one place

At ui42, we combine creativity, technology, and marketing into one team.
We build brands and visual identities, create websites and e-shops, design UX and CRO, produce video and creativity, and subsequently deliver results through performance marketing.
Thanks to this, you gain a partner who can cover the entire digital ecosystem of your business – from the first contact with the brand to conversion.

Start growing with us
Web development, Performance marketing, Brand building, UX/CX

 

Thank you for subscribing!
One more step to go. Click on the confirmation link in your email.
Oops! This email is already registered.
Email We already have it in the database, please check your inbox or use a different email.
Oops! This email is incorrect.
Email It doesn't have the correct format.
Oops! Unknown error.
Please, try again later.