Continuing Education for Racquet Sports Professionals
UF has multiple Continuing Education courses created to help you grow your impact.
new COURSE Offerings
Personal brand Management for the racquets Industry
Tools to help you impress your future employer and land that job!
Details include crafting a standout resume, sharpening interview skills, and confidently marketing yourself. This course is designed for anyone starting their career or landing the next position.
Learning tools include a 30-minute personal career consultation with an industry expert and UF’s special AI-powered interview practice tool.
Course feedback provided but no “grade” pressure.
NO ADMISSION REQUIREMENTS
Our Director of Racquets Sports Certificate Track now involves 2 courses that make up the 1 original curriculum. The first course is open to anyone!
DORS COURSE #1:
Facilities, Operations, Marketing & more for the ERA of Multiple Racquet Sports
Build competence and confidence around facility management, programming, marketing strategies, and the business of tennis, pickleball, padel, platfform & more—this course is for professionals ready to understand what makes a racquets program thrive.
NO ADMISSION REQUIREMENTS
Start now and learn the business of the industry - AND begin your path toward becoming a an industry-recognized “Certified Director of Racquet Sports”
DORS COURSE 2:
Leadership, management & finances for the Racquets Leader
Build on your Course #1 foundation and tackle this advanced course for racquet sports professionals around financial planning, people management, and strategic and personal leadership skills.
All students receive 1-1 learning sessions with industry experts Doug Cash & Ajay Pant.
Successful completion of this course is the ticket to the coveted industry recognition of “Certified Director of Racquet Sports.”
ADMISSION REQUIREMENTS:
Must have completed Course #1
personal brand management for the racquets industry
What You’ll Walk Away With:
A standout resume, refined interview skills, and a confident online brand presence that sets you apart.
Job seekers and growth-minded professionals
No admission requirements
Time to complete: 2 months
COURSE Modules:
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Define your values, craft your personal purpose statement, and align your goals
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Create polished resumes, targeted cover letters, and a strong portfolio
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Develop and refine your elevator pitch, live interview responses, and AI-based practice rounds.
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Build your LinkedIn presence, manage personal branding, and grow your professional network.
DORS Course #1:
Facilities, operations, marketing & More for the ERA of Multiple Racquet Sports
What You’ll Walk Away With:
Practical business training to run successful racquets facilities—from programming to promotions—with a focus on emerging racquet sports.
Open to ALL Racquet Sports Professionals
Admission Requirements: NONE
Time to complete: 5 months
COURSE Modules:
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Understand business structures, governance, facility types, and complete a self-assessment of leadership readiness.
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Deep dive into sports like pickleball, padel, platform tennis, and more—including history, integration strategies, and trends.
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Cover safety, SOPs, court surfaces, winter structures, lighting, and managing profitable retail.
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Learn marketing funnels, digital promotions, event strategy, and sales principles tailored for racquets.
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Measure and monitor customer sentiment, build seasonal schedules, and peak programming that increases retention.
Course #2:
Leadership, Management & FinanceS for the Racquets Leader
What You’ll Walk Away With:
Advanced tools to lead people, make sound financial decisions, and manage complex racquets operations with confidence as well as multiple industry connections, including leaders Ajay Pant and Doug Cash.
Admission requirements:
Completion of Course #1
Time to complete: 5 months
COURSE Modules:
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Foster collaboration and care-based cultures while developing purpose-driven leadership styles.
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Refine your emotional intelligence, decision-making models, and delegation skills.
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Navigate difficult conversations, manage conflict, and lead change initiatives.
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Gain confidence in budgeting, payroll planning, compensation philosophy and financial analysis.
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Focus on energy management, purpose-driven work, and sustainable leadership habits.
Learn from the best in the business
Our instructors and course contributors bring decades of industry experience - and they’re here to help you succeed through course feedback and 1-1 personal sessions.
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Kim Bastable
DIRECTOR OF RACQUET SPORTS MANAGEMENT AT UNIVERSITY OF FLORIDA
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Doug Cash
ADJUNCT PROFESSOR
OWNER, CASH FLOW TENNIS -
Ajay Pant
ADJUNCT PROFESSOR
OWNER, KARUNDY CONSULTING -
Len Simard
ADJUNCT PROFESSOR
SEARCH EXECUTIVE
KOPPLIN, KUEBLER & WALLACE
Frequently asked questions
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All courses are “open all of the time.” with no semester start or admission dates. DORS Course #2, however, does, require an admissions process.
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Courses range from 2-5 months for completion, though all are “sefl-paced,” which means there are no assignment deadlines. Each student completes assignments at their own pace.If the course time limit is exceeded, an extension may be purchased, but with 2-4 hours per week dedicated to course work, completion within the time limit should not be any challenge..
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Yes and no.
No experience is required at all for Personal Brand Management - it will help you land your first position.
For DORS Course #1, 1 year of industry week is recommended but not required.
For DORS. Course #2, 5 years of industry experience or general full-time work experience is required and some leadership experience is preferred, though it is not required.
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UF doesn’t certify; it educates.
Each student will received a Certificate of Completion for each course successfully completed.
For organizations that required CEU’s. that certificate of completion can be presented for credit.
For students desiring the status of Certified Director of Racquet Sports, the completion certificate for DORS Course #2 should be presented.
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Personal Brand Management is taught by Kim Bastable and Len Simard, with help from Len’s team at KKandW.
For DORS Course #1; Kim Bastable is the lead instructor.
For DORS Course #2, Ajay Pant and Doug Cash are lead instructors..
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No! But you might want to!
The Personal Brand Management course is for anyone seeking a new position and who wants to update their resume and networking skills.
DORS Course 1 is for anyone and everyone in the industry, because every employee of a racquets business or facility can and should be helping the business grow.
DORS Course #2 is for those individuals who seek to know the finer points of leadership and finance.
DORS Course #2 requires that DORS course #1 be completed first, but that is the only “per-requisite” requirement.
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No.
You can take it first; take it at the same time as DORS Course #1 or #2 OR not take it at all.
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Feedback from 4 year has told us a few things so we are adjusting. The goals with change are:
provide more education with no application process
provide specific education to all on resume writing and interviewing skills
provide shorter format course work for a quicker finish time
DORS Certificate course content has been updated slightly, but most of our change is to streamline delivery.
Our Net Promote Score over 4 years is exceptional at an 85, (above 80 is considered “world class”) so there was no need to change much!
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For “Personal Brand Management” and “DORS Course #1”, you will buy them and begin.
DORS Course #2 does have an application procedure.
Interested students will be asked to upload a resume, verification of USTA SafePlay, and the name and contact information of a leadership reference. Students will need to show 5 years of work experience and completion of DORS Course #1, as well.
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These courses are all self-paced and can be done anytime - with no in-person coursework; only personally scheduled zoom calls with course instructors
Each course is created with content that takes a certain number of hours to complete. . It’s estimated to take the following amount of hours to complete:
Personal Brand Management - 10-12 hours total work
DORS Course #1 - 40-45 hours of total work
DORS Course #2 - 40-45 hours of total work.
We recommend that each student set aside on their calendar two study periods weekly, of 2 hours each to stay on track, but many students also choose to work very hard and complete quickly. It’s really up to you!
Still have questions?
We’d love to hear from you. Whether you’re wondering which course is right for you or need help with enrollment, our team is here to support your next step in racquets leadership.
Fill out this form and we’ll be in touch as soon as possible.
Or email the team directly at: UFDORS@hhp.ufl.edu