Hi, I'm Clemens!
As a certification expert, I dive into every online shop, performing a quality check on the basis of a catalogue of criteria in order to verify whether it is customer-friendly and secure and therefore worthy of our Trustmark.
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What does the Trusted Shops Trustmark guarantee for consumers?
If an online shop shows the Trusted Shops Trustmark, our Certification Experts have put the shop through its paces. Let’s show you what that means in practice, and which criteria we use to ensure a shop’s quality.
Identity & accessibility
The name of the retailer is transparently displayed in the shop. It is possible to contact the retailer quickly and easily.
Security & data protection
The shop undertakes to only collect personal data if this is permitted by law or if you have expressly consented. In addition, the shop must ensure complete encryption when transferring data.
Cancellation & returns
The cancellation policy informs you about the applicable conditions to cancel your order in case you change your mind. In particular, you will be informed about how and to whom you may exercise your right of withdrawal, and if applicable, where to return the purchased goods. Finally, the information about whether or not you would have to bear the costs of returning the goods should be consistent in the shop.
Products & costs
All online shops are checked to ensure that the products offered do not fall under the Trusted Shops Exclusion catalogue. Product prices, shipping costs and other additional costs are indicated transparently.
Order & transparency
The transparency and the functionality of the ordering process is checked starting from the first click to the receipt of the order confirmation.
Service & shopping experience
In addition to the requirements in the online shop, we continuously check the customers service performance and the entire shopping experience using various criteria. For example, the retailer’s average rating must not be below 4.0 stars.
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Where can you find the Trusted Shops Trustmark on a website?
Depending on the design and requirements of an online shop, the Trustmark can be displayed in different places. For example, at the very top or in the footer at the very bottom – or in a box provided by Trusted Shops, which remains visible in the same spot above each page.
Trustbadge on desktop
Reviews only
Trustmark and reviews
Trustmark only
Trustbadge on smartphone and tablet
Reviews only
Trustmark and reviews
Trustmark only
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How to verify if a Trusted Shops Trustmark is genuine
If you are not sure wheather the online shop is really certified, just click on the Trustmark:
A small box will open showing you the most important information about the shop at a glance. To check the authenticity, click on the Trustmark again.
Now the shop’s certificate will open in a new window, showing the status of the Trustmark: It will either be
VALID or BLOCKED.
Your purchases are only secured with the Trusted Shops Guarantee in shops with a valid trustmark.
