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In this masterclass you will learn to understand and apply different marketing tools and develop the competence to use marketing tools to cater to specific clients. The class will discuss both the traditional and contemporary marketing methods. Additionally, you will gain the knowledge required to

The class will discuss both the traditional and contemporary marketing methods. Additionally, you will gain the knowledge required to make a competitor analysis and to forecast market positions. Finally, this module will equip you with the skills required to create a national or international marketing plan and portfolio.

Marketing is a broad subject. It covers all the activities that bring goods or services from the supplier to the user. It’s a concept, a way of thinking, it’s creative, it’s planning, has to do with data and interpreting data, it’s communication and advertisement, sales, distribution and so much more.

Admission and application

Costs

One-time tuition fees academis year*€ 2.595

* You do not need to pay VAT on this module. Your organisation can claim the full cost of this degree programme as a business expense. 

Check out the page about tuition fees and student finance for more information about tuition fees and funding options. 

Time investment

Duration

10 weeks

Start date

16 November 2026

Classes

3 hours per week

Total workload

10 to 12 hours per week

Module content

Subjects

Practical information

Everything else you need to know

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