theUsefulArts

web design + pragmatic technology

Featured Work

Current clients include The Wire Magazine, UCL Slade School of Fine Art, CVAN London, Grizedale Arts, Gasworks, The Chisehnale Gallery, Gainsbury and Whiting, Freeman's Pharmacy, Andrea Luka Zimmerman, and Pusherman Productions.

Recently I have launched a new website for Chisenhale Gallery, previously CVAN London, Amid the Air and Earth and Onymous, and re-developed previous websites for UCL Slade School of Fine Art and Public Works.

Please get in touch if you are interested in discussing a new project.



The Useful Arts is a digital design, web development & pragmatic technology company established in 2008 by dorian fraser-moore.

I'm an " industry veteran" who's " forgotten more about the web than most people ever learn" with 30 years experience in delivering digital media solutions, large and small, working with clients across the creative industries.

I have a particular interest in data abstractions & interpretations; objects, networks & relationships; the balance between simplicity & complexity; and the power of both design and technology to empower and educate.

I believe websites should be purposeful, functional, accessible and elegant. Increasingly I'm interested in the environmental and ethical impact of technology and how we can use it more efficiently and I am applying this to my work.

 Take time and fix things 

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'Capitalist production, therefore, develops technology, and the combining together of various processes into a social whole, only by sapping the original sources of all wealth - the soil and the labourer.' - Karl Marx