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So you’re thinking about creator partnerships on LinkedIn
Everyone wants in on LinkedIn creator partnerships. Fewer know how to make them work. Here’s what I’ve learned as both brand and creator.
 • Christina Le
Your "hot" takes couldn't even melt butter
A lesson on how to be an independent thinker on social media
 • Christina Le
Marketers, please stop gifting me pens and socks
Here's my rant on lazy merch, performative marketing, and plea for more thoughtfulness.
 • Christina Le
I didn’t go into marketing because I thought I’d be good at it.
This job will break your brain if you let it, especially if you were a creator before you were a marketer.
 • Christina Le
TikTok Told You Their Real Thoughts But You Weren’t Listening
What happens when social listening misses the context consumers are screaming about.
 • Christina Le
The Thought Leadership Complex is Burning Us Out
Coming from someone who thinks about quitting social media every day and still shows up anyway.
 • Christina Le
Marketing in the Age of Manufactured Truth
Everything looks real, but isn’t. That’s the ethical gray zone of content.
 • Christina Le
The Glaringly Painful Gap Between Social Metrics and Meaning
A little field guide for frustrated social media marketers who know those reporting dashboards aren’t telling the truth. Or at least not the full…
The Thin Line Between Boundaries and Ambition
This Isn’t a “Back in My Day” Piece (But Read It Anyway)
 • Christina Le
TheseChapters
TheseChapters
A newsletter on how to lead, create, and grow in marketing when you weren’t handed a perfect playbook. Written by a former SMM turned Head of Marketing, learning (and unlearning) in public.
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